Copywriting and copy-editing for BWJ Enterprises

Barry Jackson is a Gloucestershire-based communication skills specialist and accredited coach for the proven DISC system for effective communication skill development and self-improvement. Based in Gloucester, UK, Barry launched his business with 34 years of sales and management training, personal coaching, communication skills and life skills training under his belt.

There's no substitute for an experienced website copywriter

Barry quickly realised that a persuasive website would be vital as he built relationships with small businesses, large corporations, educational establishments and individuals. And for a persuasive, engaging website you need a sympathetic, experienced, copywriter who can really get under the skin of your business and emphasise the benefits.

After an exhaustive initial meeting, during which I asked questions and listened carefully while Barry talked about his business plans and aspirations, we worked together to create the content for his site.

Working with Al – in Barry's own words

Here's what Barry said when he reviewed Al Hidden Copywriter on a local business-to-business website:

'I write as a person in the process of establishing a new Human Development Consultancy. I have never before been in the position of needing a website or creating the copy necessary to make it sound attractive. It was Al who help me negotiate the minefield unscathed! Anyone from a selling background (34 years in my case) will tell you that the most difficult client is the one who himself has no clue as to what his needs are! That was me. Only an exceptionally good listener can get you to where you want to be when youʼre not even sure, yourself, where that is. Al was just that. Working with Al will leave you in no doubt that his greatest concern is to deliver exactly what you, the client, wants. His services were worth every penny. I will undoubtedly use Alʼs services in the future, weʼre already swapping ideas.'

Barry Jackson, B.Sc, Human Development Consultant

Copy-editing for Heretical Leadership

Since the launch of Barry's website back in 2007, his business has gone from strength to strength. In 2011, Barry wrote his first business book, the intriguingly titled Heretical Leadership. I was delighted to help when he needed help with copy-editing his manuscript.

I added value to Barry's business and I can do the same for you too. Whether you need engaging website copy or copy-editing for something that you've written, please contact me.