Website copywriting for Milsom Industrial Designs Limited

When Bath based Milsom Industrial Designs Limited needed help with website copywriting for their new recruitment and technical services websites, they invited me to help.

As is so often the case, Milsom, which specialises in technical recruitment, design and technical publications for the defence, engineering and aerospace sectors, had already drafted some ideas for website content.

As is so often the case in busy organisations, website copywriting had got pushed to the bottom of everyone's to-do lists. As pressure mounted to get the new site live, the Milsom team realised that the only way to achieve this was to hire a freelance copywriter.

After an in-depth initial consultation at Milsom's Bath offices, I was able to refine their draft content into a focused message that emphasised the benefits they offered their clients. And with one person reviewing and rewriting the site content, it was easy to give Milsom the consistent style and voice that they needed.

Writing for people, not just search engines

Next, I integrated Milsom's identified keywords and key-phrases into the copy to help search engine friendliness, while ensuring that the copy was always human-friendly. Judicious use of appropriate calls to action provided a vital finishing touch.

• Thorough consultation to understand Milsom's requirements
• Creative copywriting gives a large website consistent style and voice
• Friendly local service – it really makes a difference
• SEO copywriting to integrate identified keywords without undermining the human-friendliness of the content
• Emphasis on customer BENEFITS at all times
• Rapid turnaround to meet Milsom's deadlines.
• Focus on the writing – concentrated copywriting support quickly got the websites live and working for Milsom.

Has your website copywriting stalled because everyone's just too busy to finish it? Just as I helped Milsom, I may be able to help get your website copy live and working for you.

Please contact me to discuss your website or SEO copywriting requirements.