News, Articles & Links

Featured on the Gloucestershire Media Group blog

Thank you to Rachael and her colleagues at GMG for featuring me in their blog during May 2011. Read the interview here...

Annual review and planning meeting – 2011

The biggest multinationals do it and so does Al Hidden, Gloucestershire Copywriter. Going off site for an annual review and marketing strategy meeting is a great way to gain fresh perspective on where your business has been. And where it's going in the coming year. Read more...

ASA breaks important news for online marketers and their copywriters

January 2011 brought news with important implications for website copywriters and their clients in Gloucestershire and across the UK in the form of a recent Advertising Standards Association's announcement. From 1 March 2011, the ASA's online remit will cover marketing communications (MarComms) on organisation's own websites. Our understanding is that it will also cover other non-paid-for space that organisations control, including social networking sites and blogs. Read more...

Gloucestershire Copywriter blog launched

It was inevitable. It just took a bit longer to get around to than I planned. The Al Hidden Gloucestershire Copywriter blog is now live. That's even more writing to do...

Last newsletter for the NDAA

All good things come to an end. After nearly four years' writing for the North Devon Animal Ambulance, I've decided to move on and wish this wonderful charity every success in the future.

Season's Greetings 2009–10

With Al Hidden Copywriter now into its fourth successful year, I took the opportunity of the festive season to write an occasional newsletter, offering season's greetings and thanks to clients and other contacts for their support and interest in the business. I also included a couple of recommendations that might come in useful during the year ahead. Why not? I always aim to give my clients a bit more than they expect....

Download the newsletter in PDF format (364Kb)

In the news

As a hard-working Cheltenham copywriter, it's always good to get some extra PR exposure.

Gloucestershire Echo and Gloucester Citizen 'My Day' column.

Another appearance in the Gloucestershire Echo and Gloucester Citizen highlighted my ongoing work as a busy Cheltenham based technical copywriter serving local (and national) businesses. This time it was a feature highlighting a typically busy day for a freelance copywriter.

The NDAA website goes live and we make the North Devon Gazette again

After months of hard work, the new website was up and running. To promote it, we got together with the NDAA team for a North Devon Gazette photo shoot.

It was through the North Devon Gazette that Net Tecs Internet Solutions and I got involved with the NDAA. How appropriate then that the project launch was celebrated with a fantastic spread on page four of the North Devon Gazette (24 October 2007).

Appearance in the Gloucestershire Echo and Gloucester Citizen.

Another article in the Gloucestershire Echo and Gloucester Citizen newspapers highlighted my work as a Cheltenham based copywriter. The 'What's in my drawers?' column gets local business people to reveal the contents of their office drawers.

Articles

As a society, it seems, we've never been so well disposed to the attractions of holistic alternative therapies. And with this thirst for the new, there remains a strong resistance from the establishment. I recently spent a day exploring homeopathy at the grass roots with a busy Gloucestershire and Wiltshire homeopath.

Where is Mr Hidden hiding?

In August 2006, on the eve of the first anniversary of my father's untimely death, my wife Jan and I travelled from Gloucestershire to western Sweden and stepped aboard the sail training ship Astrid Finne to celebrate one man's contribution to Swedish sailing. MORE >>

Five days on Öckerö

In 1953, a sultry young Harriet Anderson skinny-dipped her way into Swedish film history in the seminal Ingmar Bergman classic, Sommaren Med Monika. An ultimately tragic melodrama about impulsive Monika and her quiet boyfriend Harry as they escape from the cares of city life and explore the islands of the Stockholm Archipelago, the beauty of Bergman's black and white classic came to mind as we pedalled a pair of old Skeppshult bicycles down Hönö's sleepy lanes. MORE >>

Sting-in-the-tail

Gloucestershire, UK based freelance copywriter Al Hidden details case-studies that show how, despite being among the safest aircraft in their class, light helicopters still present many hazards to the unwary or careless during boarding and disembarkation MORE >>

Links