Brochure writing

How often is brochure writing delegated to non-professional writers, administrators or engineers who don’t have the time, specialist writing skills or even an interest in copywriting?

Would you ask a copywriter to design your engineering plant or run your sales office with the flair of your functional specialists? Of course not, which is why you should hire a professional brochure copywriter.

Do you have time for DIY brochure writing?

Whether it's a technical, consumer, B2B or travel brochure, do you or your team really have the time or the specialised writing skills to create vital brochure copy?

Professional brochure copywriters do much more than just 'leaflet writing'; they bring skill, experience and a passion for writing to your marketing communications, working with you and your graphic designer to get brochure copywriting off your to-do list and working for you. It's the same for all effective copywriting:

• Understand your objectives and target readers.
• Understand your unique differentiators.
• Build a persuasive, logical copy platform
• Craft engaging copy that emphasises benefits.
• Write well; check and revise thoroughly.

The benefits of hiring a brochure copywriter?

• Value – a professional writer can almost certainly create better content more cost effectively than you.

• Creativity– copywriters add sparkle to words.

• Professional skills – your personal writing specialist.

• Objectivity – a pro-copywriter looks at your business with fresh eyes.

• Good writing – spares you the embarrassment of poor copy.

• Frees your time – why struggle with words when you could be building your business?

An experienced writer should be able to show that they can write effectively for different brochure types. As well as their copywriting credentials, you should also look for solid experience in sales, marketing, and other disciplines such as PR or technical writing as well as copywriting.

Save money with brochure copywriting

Even if you draft your own company brochure content, a professional brochure writer can cost-effectively copy-edit your ideas so you get a much more polished document than you’d otherwise achieve – often at lower cost than standard copywriting.

Why hire a local brochure copywriter?

With the power of the internet, it’s easy to believe that all copywriting jobs can easily be done remotely. Some can (I sometimes work for organisations elsewhere in the UK). However, clients often tell me that they value a local copywriter who offers attentive service and face-to-face meetings without charging exorbitantly (or at all) for the privilege. Just a thought...

What message do you need to communicate? Contact me now for a chat about your brochure writing.