SEO copywriting

The fact that you’re on this SEO copywriting page says two things: firstly, that you understand the value of search engine optimised (SEO) copy; secondly, that my SEO copywriting has worked.

Best SEO copywriting advice

Successful SEO writers know that SEO begins well beyond the website page. I’m often approached by website owners in Cheltenham, Gloucestershire and elsewhere in the UK, who are shortlisting SEO writers and want ‘some SEO copy writing’. My first question, because I want to give best possible advice rather than just closing a quick sale, is to ask what else they’re doing to optimise their site.

I often refer enquirers to my SEO contacts

From working with SEO specialists, I know successful optimisation starts with underlying website structures. That’s why I often refer enquirers to my SEO contacts to put the basics in place before commissioning SEO copy. I’m often thanked for this; I still get the SEO copywriting in the end, but you get a much stronger SEO foundation for the long term. If you’re interested, I’ll introduce you to a reliable SEO specialist with a demonstrable record of boosting search results for clients in competitive search areas.

SEO copywriting begins with keyword sets

My SEO copywriting service begins with a set of keywords that you want to incorporate into website pages. Ideally, there should be a unique set of main and subsidiary keywords for each page; if you can’t supply these, my SEO contacts may be able to help.

Help when budgets are tight

Occasionally, and always with a client's agreement, I'll use my experience to create keyword sets for pages in the absence of other keyword research. Because I don’t offer keyword research or SEO consultancy, my clients understand that this is on a ‘best judgement’ basis only. Experience shows that, where budgets are tight, it's often better than doing nothing at all. For best results, I always recommend clients to research keyword sets (or use my contacts to do so) before I begin their SEO writing.

A blend of conventional and SEO copywriting

Armed with your keywords, my work begins in earnest. As a conventional copywriter who’s successfully become an SEO copywriter (for pages, articles and SEO press releases), I’m told I have a flair for engaging SEO copy that reads well for humans as well as the search engines (apparently, not all SEO copywriters can do this well). I can also create appropriate Title, Description and Keyword metatags.

SEO copy can often be written remotely

Although I’m a firm believer in the value of face to face client contact, I’ve found SEO copy writing to be one of the areas where it’s often possible to work remotely. I’ll need clear page briefs from you; from these, I can quickly generate SEO copy ready to be added to your website.

Contact me now to get SEO copywriting off your to-do list and working for you on the web.