Web B2B copywriting

Excellent web copywriting counts! In previous recessions, businesses were urged to keep advertising to be strongly positioned when the good times returned. Now, whether for unoptimised or search engine optimised websites, it's online presence that you mustn't relinquish. Either way, a good web copywriter can help you make the most of the internet. Contact me now.

Supporting you with web copywriting

Web copywriting ranges across many disciplines. As a Gloucestershire copywriter who writes for website designers and developers, SEO consultancies, and directly for businesses, I specialise in the following:

• Unoptimised web copy
• SEO web copywriting
• Text blocks for e-commerce sites
• Press releases for web circulation
• Articles for use on article submission sites
• Web copywriting for sites such as Squidoo

As well as business to business writing, I also do business to consumer (B2C) website work as well as writing the offline collateral that supports it.

Web content that pleases humans first

A vital part of the challenge facing a B2B web copywriter is to create content that reads well for the search engines as well as for humans. Google itself maintains that 'content is king', so I always write for people first. As a 'conventional' copywriter who's successfully embraced web copy writing, I'm told I have a knack for this:

• Ethical 'white hat' web copywriting.
• A proper piece of well-written copy every time.
• Following established web copywriting principles.
• Creativity and versatility gives readers an interesting page every time.
• Great internet copywriting when needed, without the overhead when you don't.

Don't wait! Get web copywriting off your to-do list now.

Web copy editing stretches your budget further

Although not as elegant a solution as writing a page from scratch, web copy editing (using existing content) can be an effective way to stretch your B2B web copywriting budget further. As your web copy editor, as well as rewriting content for human readers, I can usually incorporate identified keyword sets for improved SEO performance.

Help with your SEO campaign

Good SEO begins off-page. If you need help with the SEO for your site architecture, if you need formal keyword research, or if you want help with a link-building campaign, I've got reliable contacts who can help.

On SEO projects, my work as a web copy writer usually starts with researched keyword sets. Nowadays this involves more than just a couple of high density keywords. The latest thinking on latent semantic indexing (LSI) advocates larger sets of related words and synonyms. Once you've developed your individual page keyword sets I can incorporate these into unique, engaging page copy. I can also create suitable TITLE, DESCRIPTION and KEYWORD metatags if needed.

Web copy writing for all sorts of businesses

Over the years I've done web copywriting (SEO and non-SEO) for sectors as diverse as the following:

• Specialist storage products
• Holiday cottages
• Construction and building restoration
• Aviation
• Hotels
• Road haulage
• Packaging
• Beauty and healthcare
• Financial services
• Website designers & developers

Many of these projects were in competitive sectors where my work has helped businesses considerably improve their Google results.

Best possible web copywriting advice

I pride myself on being one of the ethical web copywriters. When you contact me, I'll always give you best possible advice. And if I feel that you'd benefit from other SEO work before we do your web copywriting, I'll always tell you, and help you find a suitable partner.

Contact me now

Would your new or existing website benefit from the input of an experienced copywriter? Do you need copy yet struggle to get it off the bottom of your to-do list? Either way, I can help. Contact me now.