Rewriting

Rewriting and repurposing content for Gloucestershire businesses

Rewriting is a powerful tool. From reworking content for new applications to an online article rewrite to avoid penalisation for duplicate content, a professional rewrite can be a cost-effective way to make better use of your existing copy.

Rewriting differs from copyediting

Rewriting differs from copyediting. The latter is often used to correct and improve existing writing without substantially altering the content. A rewriting service, applied with sensitivity to maintain tone, message and meaning, takes things further while often supporting content repurposing:

• Improve drafts written by non-pro writers
• Revitalise tired copy with website rewriting
• Rewriting web copy for print, or vice versa
• Converting non-SEO content to SEO copy
• Article rewriting or web page adaptation to avoid duplicating content

A great opportunity to improve text

In the hands of a skilled professional writer, even content rewriting to create a specific percentage difference offers a great opportunity to improve text:

• Increase customer focus
• Content rewriting can emphasise customer benefits
• Improve writing style
• Rewriting content can correct grammar and spelling mistakes

IMPORTANT: unlike some copywriters, I never use rewriting software that simply substitutes synonyms without fully understanding the source content. And I never subcontract the work that my clients entrust to me.

Do you really have the time or skills to do your own rewriting?

A trained professional writer will know how to handle rewrites so meaning is maintained (or clarified), while repurposing the copy. Even if you have the skills to rewrite articles or other content yourself, do you really have the time? Shouldn’t your time be better used building your business?

Enjoy valuable cost savings

That’s where, just as you'd hire other professionals, a rewrite service can add value to your business. And of course, when you hire a professional writer to rewrite content rather than writing from scratch, you may enjoy cost savings and make your copy budget stretch further.

Would your current content benefit from being rewritten, repurposed or simply adapted so it works harder for your business? Whether you're in Cheltenham, Gloucestershire or elsewhere in the UK, contact me now for your free no-obligation rewriting quotation.