Your marketing communications writer

Why hire the services of a freelance marketing communications writer?

Smart firms know that hiring a marketing copywriting specialist to help with a website or other marketing communications makes sense. Just as you hire other professionals, a freelance writer provides specialist writing skills on a cost-effective pay-as-you-go basis. The other benefits of using a specialist marketing communications writer include the following:

• Breadth of experience
• Specialist sector experience (e.g. automotive/engineering/aviation)
• Locally based for attentive service
• Focus on writing for you so you can apply your valuable time elsewhere
• Perspective – a fresh approach to your marketing communications writing
• Lower day rates than a full-service marketing communications company
• Writing when needed – without the overhead when it's not

Freelance writers versus marketing communications agencies?

For some projects, their size and staff levels make larger marketing communications companies a sensible choice. If you need a 200-page website in a fortnight, a single freelance marketing writer may not be able to meet your deadline. Although they'll be capable of doing a great job, they may not have the multi-writer team needed to meet your deadline. Alternatively, a freelance writer may be reluctant to commit exclusively for several weeks or months – especially if they’re already in demand.

I’ll never subcontract your copywriting project

What’s more, they may accept the work but subcontract it out, leading to a greater likelihood of inconsistencies in the finished work. As a matter of principle, I never sub-out copywriting; I love writing too much and believe that offering a complete enquiry-to-signoff service outweighs occasionally having to decline or defer work.

Hiring a multi-person agency can work but you risk missing out on the personal attention that only a good freelance marketing communications writer can provide, particularly on small to medium-sized projects.

Where freelance marketing copywriters come into their own

For smaller projects, an experienced local business communications writer such as myself comes into their own, especially when you build a close relationship and work together again and again.

You'll deal with me throughout the project and being the business owner, I'm highly motivated to deliver the copywriting that you expect. I also bring a solid background in marketing communications and the breadth of view that comes after more than 25 years in marketing communications, copywriting, tech writing and PR. I may not be a full-blown marketing communications business (with its overheads and high fees), but my background and experience adds value to your marketing copy writing.

Delighting organisations with copy needs like yours

Whether you need a webwriter, brochure writer or case study writer, a look at my portfolio and testimonials will show how I specialise in delighting organisations just like yours – in Cheltenham, Gloucestershire, Tewkesbury and the Cotswolds.

Depending on the project, I also work as marketing writer for businesses elsewhere in the UK. Generally, however, I find that concentrating on Gloucestershire and surrounding counties works well for clients seeking the quality of writing they’d get from a large marketing communications agency – but with a lower fee and a more personal service.

What do you need from your marketing communications writer? Contact me now for your no-obligation consultation.

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