Your marketing communications writer

Why hire the services of a freelance marketing communications writer?

Smart firms know that hiring a marketing copywriting specialist to help with a website, product communications or other marcomms makes sense. Just as you hire other professionals, a freelancer can provide specialist writing skills on a cost-effective pay-as-you-go basis:

• Breadth of experience.
• Specialist sector experience (e.g. automotive/engineering/aviation).
• A local marketing communications writer for attentive service.
• Focus on writing for you so you can apply your valuable time elsewhere.
• Perspective – a fresh approach to your marketing writing.
• Lower day rates than a full-service marketing communications company.
• Writing when needed without the overhead when it's not.

Freelance writers versus marketing communications agencies?

For some projects, their size and staff levels make larger marketing communications companies a sensible choice. If you need a 200-page website in a fortnight, a single freelance marketing writer may not be able to meet your deadline. Although they'll be capable of doing the work well, they may not have the multiple-writer team needed for the time available. Alternatively, a freelance writer may be reluctant to commit exclusively for several weeks or months – especially if they’re already in demand.

What’s more, they may accept the work but subcontract it out, leading to a greater likelihood of inconsistencies in the finished work. As a matter of principle, I never sub-out copywriting; I love the writing too much and believe that offering the personal service outweighs occasionally having to decline or defer work.

Hiring a multi-person agency can work but you risk missing out on the personal attention that only a good freelance marketing communications writer can provide, particularly on smaller projects.

Where a freelance marketing copywriter comes into their own

For smaller projects, an experienced local business communications writer such as myself comes into their own, especially when you build a close relationship and work together again and again.

You'll deal with me throughout the project and, because I'm the business owner, I'm highly motivated to deliver the copywriting that you deserve. I also bring a solid background in marketing communications and the breadth of view that comes after 25 years in marketing communications, copywriting and PR. I may not be a full-blown marketing communications business (with their overheads and high fees), but it all adds value to your marketing copy writing.

Delighting organisations with copy needs like yours

Whether you need a webwriter, brochure writer or case study writer, a look at my portfolio and testimonials will show how I specialise in delighting organisations just like yours – in Cheltenham, Gloucestershire, Tewkesbury and the Cotswolds.

Depending on the project, I also work as marketing writer for businesses elsewhere in the UK. Generally, however, I find that concentrating on Gloucestershire and surrounding counties works well for clients seeking the quality of writing they’d get from a large marketing communications agency – but with a lower fee and a more personal service.

What do you need from your marketing communications writer? Contact me now for your no-obligation consultation.


TOP OF PAGE