Copywriter for tourism and leisure businesses

Although you’re an accomplished hotel proprietor or tourism marketer, copywriting may not be your greatest strength. Even if you can write, chances are that you struggle to find time to create the copy your website or other promotional materials need in competitive leisure and tourism marketplaces. Fortunately, I can help.

Looking back, it’s interesting to recall how my first freelance copywriting commission was for the tourism sector. I was working for the now-defunct Bristol-based Piper Group plc at the time. A brochure for speciality golf holidays couldn’t have been further away from the aerospace work I was doing at the time. But when a friend asked for help promoting their Golf in Thailand holiday business I was on the case in a flash and immersed in the world of exotic Thai golf courses in the Land of Smiles.

Copywriting for an upmarket Cheltenham hotel

A few years later, and established as a freelance copywriter, writing for tourism and leisure provides a refreshing balance to more technical copywriting work. It wasn’t long after I’d gone freelance that Cheltenham-based MA design asked me to handle SEO copywriting for the upmarket Willoughby House Hotel & Apartments – an assignment that subsequently led to rewriting the hotel’s hard copy brochure too.

My SEO partner Great Position! has been a rich source of interesting leisure and tourism related writing too. Whether we’re working on SEO copy (pages, articles and online PR) for the competitive airport hotels sector, promoting the delights of Cornish holiday cottages or generating engaging content for a Bristol health and beauty treatments business, Neil’s SEO expertise always provides solid foundations for SEO writing that appeals to human readers as well as Google and the other search engines.

SEO and website content for the Super Yachts Directory

It was Neil who introduced me to the Super Yachts Directory – a specialised repository of businesses for the luxury yachting industry. Again, this work involved SEO pages, online PR, article writing and advertiser profiles. Subsequently, writing directly for SYD, I’ve written category pages, feature profiles and even banner ads that appeared on Angloinfo.com. It’s an exotic world of Lürrsen superyachts, private jets and exotic locations from Monaco to Antigua and I love every minute of it.

Leisure and tourism writing for a chic French ski chalet

And then there was the challenge of researching fishing in France, walking the Pyrenees and ski-chalet holidays for another of Neil’s clients – the charming Chalet Lou Rider at St Lary-Soulan in the French Pyrenees. And with my knowledge of Switzerland, I could have done an equally effective job for your chalet in Verbier or Andermatt too.

Every tourism and leisure project is different (that’s one of the joys of freelance copywriting), yet each draws on the same ability to get excited about the subject, paint vivid word-pictures, use solid SEO copywriting principles and deliver accurate, high quality writing on-time and on-budget.

Whether you’re an alpine chalet owner or a Gloucestershire health spa operator, my copywriting skills and versatility can add value to your online or offline marketing materials – while you get on with the leisure or tourism work you do best. If you operate in leisure or tourism, please contact me for a no-obligation consultation.