Copywriting for Design, Web, Translation and IT

You’re an accomplished web designer or developer, know your translation from your localisation, or understand the role of managed IT services for businesses. But like many people, copywriting may not be your key skill. And even if you can write the content you need, the likelihood is that, as for many busy design professionals, you struggle to find time to get vital business copywriting off your to-do list. It happens, but a creative, locally based copywriter can help.

Since going freelance in 2006, I’ve helped web design, SEO consultancy, design, translation and IT businesses add value to their offer and differentiate themselves and their clients. One of my longest standing clients has been Evergreen Computing, based in South Gloucestershire, with whom I’ve worked on projects such as website content, case studies and business proposal writing.

In each case, Evergreen briefed me, then entrusted me to create engaging and informative content. It’s a partnership that’s led to referrals to several Evergreen clients for further writing work – clients such as IT support specialist Arapiki…

Copywriting for IT support services

Arapiki, just like Cheltenham-based Secure Virtual Office for whom I’ve also worked, is a progressive business that’s crafting a niche in the IT sector. When Arapiki urgently needed engaging website content, I was able to quickly interview the business principal and create the copy they required. In the case of Secure Virtual Office, copy-editing and rewriting rough draft presentations and articles freed the principal’s time for other pressing tasks.

Writing for online and offline design businesses

Cheltenham’s CutPasteCreate specialises in web design and offline marketing collateral. Originally focussed on construction-related web content, our partnership has continued with other clients – as well as the company’s own updated website. As do all my clients, CPC enjoys attentive local service, fast response and creative value-adding copywriting.

Working with Mosaique Design since 2007

On long-term partnerships, there’s my work for Tewkesbury-based design and new media consultancy Mosaique Design. Since 2007, we’ve collaborated on marketing and technical copywriting for organisations such as Toyota GB, Cooper Security, Intel Healthcare, Karndean and others. Mosaique know they can count on me for the creativity, reliability and fast copywriting they and their clients need. That’s why they keep entrusting me with their copywriting.

SEO copywriting for the translation services sector

And then there’s Bristol-based Gemini Translation Services, a more recent addition to my client portfolio. When Gemini approached me for new website content my main priority was giving them the best possible advice. After carefully understanding their requirements, it became clear that they needed solid SEO advice – followed by SEO copywriting. I introduced them to Great Position!, whereupon the three of us worked together to create the new website and SEO content needed to compete effectively for Google search traffic in the ultra-competitive commercial translation services sector.

From Evergreen to Arapiki and Mosaique Design to Gemini Translations, every copywriting project has been different. Each, however, has drawn on my ability to understand each client’s feature/benefit package, paint vivid word-pictures, craft conventional and SEO copywriting, and deliver great-value copywriting.

Whether you’re an established Cheltenham web business or a start-up translation consultancy, my skills can add value to your promotional materials – while you get on with what you do best. If you’re in IT, web development, SEO consultancy, translation or another design activity, please contact me for more information.