Case study examples

Harness the power of case study copywriting for your business

Case study writing is a great way to get customers to sell your business for you. Because they offer a third party perspective, client case studies bring credibility and a real-life feel for working with you – all based on a scenario that prospective customers can relate to.

Read on to discover more and see examples of case studies I've written.

What do case studies do?

As demonstrated in the following examples of case studies, each piece shows how you satisfied a client – from the background, through the benefits you delivered to the outcomes. And all in an engaging, ‘non-salesy’ format.

• Case study writing demonstrates what your product/service does
• Each study highlights the BENEFITS of your offer
• Client case studies show what you’re like to work with
• A skilled case study writer highlights customers’ satisfaction in their words

Benefits of hiring a case study writer

Case study writing (typically between 500 and 1000 words long) is a versatile marketing tool – possibly ‘the ultimate testimonial’ for mailings, websites, newsletters or handouts.

The best time for case study writing is just after a project when your client is still ‘buzzing’ with delight. But have you ever noticed how easy it is for case study copywriting to slip down your to-do list? Despite your best intentions to write a case study, it often gets overlooked and before you know it ‘the moment’ is gone… And of course, research and writing takes time and specialist skills that you may not have. That’s where professional case study writers like me bring so many benefits:

• I handle the research – there’s a knack to finding the ‘good stuff’
• Then I do the writing – your time is freed for other tasks
• Your customer case studies get written – not left on your to-do list
• You capture your client’s appreciation at its highest level
• You get a professionally written study – it’ what copywriters do
• Competitive fixed-price quotes make budgeting easy

Examples of case studies I’ve written

My case study writing service is usually based on a telephone interview with a nominated representative of my client’s client. Here are a couple of examples of case studies I wrote for a major technology business (case study PDF 1 80 Kb and case study PDF 2 80 Kb).

You can also see numerous case study examples on the Evergreen Computing Ltd website – a great example of a case study client in South Gloucestershire, UK, that really understands the value of regular case studies.

For business coaching consultancy Finding True North, I've researched and written several case studies:

• Clear Vision Accountancy case study (260 Kb)
• Wiltshire Wildlife Trust case study (240 Kb)
• Colin Harrison Design case study (207Kb)
• Essential Money case study #1 (104Kb)
• Essential Money case study #2 (106Kb)
• Troika Systems case study (110Kb)

Researching and writing case studies

A sample case study methodology is as follows:

1. Take client briefing and details of client representative
2. Conduct interview
3. Prepare first draft and forward to client’s client for review and approval
4. Submit draft to my client for sign-off

Get customer case study writing off your to-do list

Now you've seen some examples of case studies I've written, isn’t it time we had a chat about your customer case studies?

It’s easy to get case study writing off your to-do list. Please contact me for your no-obligation consultation.