Copywriting resources

Copywriting books
Over nearly 20 years in professional marketing, PR, technical and copy writing, I've acquired a sizeable library of copywriting books. Bearing in mind all the time that power lies, not just in having the information, but in what you do with it, here are a few favourites: from 'how to write for a website' to the word 'zythum', in my opinion they're some of the best books on copywriting, and for copywriters. Read more...

Ergonomic office seating for copywriters and other creatives
Is your back (or your chiropractor) telling you it's time for a better office chair? If so, maybe it's time to invest in a really good ergonomic workstation seat. They're not cheap, but the benefits, as I can attest after two years living and working with two Scandinavian beauties, really are worth it... Read more about ergonomic seating for copywriters and other creatives...

The difference between 'website' and 'SEO' copy
One of my agency clients recently asked me to brief them on the differences between website and SEO copywriting, to help them when pitching to their clients. Here's what I told them.

Copywriting: 20 tips for great commercial copy
Here are 20 copywriting tips that I've found useful as a freelance copywriter.

Preparing your simple, effective, copywriting brief
Preparing a simple copywriting brief is always worth the effort. Download my Copywriting Briefing Form now. (24 kb)

5 signs that you need a professional copywriter
Do you have the skills and experience to do your own copywriting? Here are five signs that you need a pro copywriter.

Do-it-yourself SEO web copywriting tips
A selection of professional tips for writing better SEO copy.

Perfect your winning elevator pitch
Here are my top tips for your effective elevator pitch.

Overcome business writer's block –10 ways to get writing...
You've gathered your ideas together but the words won't come: Try these pro copywriter tips.

Mind mapping for anyone who writes
This simple tool has changed the way I plan my copywriting. Mind mapping can help you too.

Case-study copywriting can help your business
A well-written case study proves that you've delivered for clients. Even better, several case studies show you've done it again and again. It's the reassurance that prospective customers want to see in print or on the web. But it's a specialised skill, so read on for client case study copywriting advice.

10 copywriter tips for more effective business writing
Whether it's email or new website content, you probably spend much of your day writing. A few simple tricks can help your business writing work harder. Discover the professional copywriter tips that can make your business writing more effective.

How a website copywriter can help your business
Well-written SEO copywriting has never been more important for your business. An experienced SEO copywriter can help.

More effective email
A few simple tips help ensure more effective email and a more professional image for you.

Choosing your Gloucestershire website designer
A few simple tips for choosing your Gloucestershire website designer.