'Copywriter wanted!': 5 signs that your business needs a freelance writer

The market just gets tougher; your competitors are ever more resourceful. When it comes to differentiating your business, to really making you stand out, do you have the skills and experience to do your own copywriting? Or perhaps it's time to shout 'copywriter wanted'? Here are five signs that you need professional outsourced copywriting support.

1. Copywriting stays at the bottom of your to-do list

You know what you want to say. But somehow, that new website copywriting or the case study you've been meaning to write for weeks still sits at the bottom of your to do list.

And when did you last update your website content? Regularly updated website copy reflects a progressive business – the kind your prospective clients want to spend money with. What's more, search engines love to find new content when they visit.

2. You accept that you don't enjoy writing, or it doesn't come naturally

It's not a sin! You probably thrive on sales or HR or finance instead. We can't all be experts at (or fascinated by) everything; that's why you outsource website design, accountancy, recruitment and other business roles. So hire a specialist copywriter today and free precious time to do more of what you do best for your organisation.

3. You're a website designer who doesn't yet offer a website copywriting service

As a website designer, you've just realised that you could make more money by offering a one-stop website copywriting service for your clients. Could a reliable local freelance copywriter help you add value for your clients. Don't wait any longer, get that 'copywriter wanted' ad running or search the Web for the help you need.

4. You realise you're just too close to your business

An objective view of an organisation often helps when it's time for some engaging, benefit-led copywriting. Are you simply too close to what you do? An experienced freelance copywriter can bring you exactly the refreshing new perspective you're looking for.

5. You wish you could afford an in-house copywriter

Do you often wish for the convenience of an in-house copywriter without the overhead when business isn't so busy? What's the solution? It's obvious: hire a creative local freelance copywriter when you need one...