Customer case studies – simple and effective

A well-written case study proves that you've delivered for clients

Even better, several case studies show you've done it again and again. It's the reassurance that prospective customers want to see: increasingly, they expect to see it. With the help of an experienced copywriter you can get those case studies written and working on your website or in other marketing materials.

Your case study should take the following into account:

•    Showcase tangible benefits that prospects can relate to
•    Don't just tell: let your client show how good you were – include examples and powerful quotes
•    Plenty of well-written, benefit-filled content – but not too much (typically 500 to 1000 words)
•    Write for your media: brochure and website copy are not the same!
•    Believability is everything – honesty about overcoming minor teething troubles adds credibility
•    Name names (but always get a client's permission)
•    Always get your client's approval before copy goes live
•    Timing is everything – whether you're celebrating a long- or short-term relationship, capture the moment
•    Let your client's delight promote the benefits of your business
•    Feature case studies for a range of clients: small, medium and large
•    Repetition reinforces: one case-study is good but several are better...

Don't let case studies stay at the bottom of your to-do list

Have you got the skills and resources to write your own case studies? As an in-house and freelance copywriter, I've been writing case studies for businesses like yours for more than 10 years. You'll benefit from my breadth of experience in manufacturing and service industry, across sectors as diverse as building products, building, packaging, aerospace, water treatment, technical documentation and PR.

Don't let writing about your latest customer success slip to the bottom of your to-do list. As an experienced copywriter, here's what I can bring to your case-study writing:

•    I've worked in business and industry – I can relate to the challenges facing you and your customers
•    Case study copywriting experience means I'll do a great job for you
•    Interviewing skills that get to the heart of your success stories
•    Great value means more case-studies for your money
•    One case-study or a case study programme – meeting your needs as your business grows
•    Experience across marketing, technical and PR writing ensures the copywriting your case study deserves
•    Conveniently for businesses in central and southern England – keeping travel costs as low as possible
•    Quick turnaround of copy gets your customer case-studies working for you as soon as possible
•    Fixed prices help you budget for your copywriting support
•    Above all, great case studies that capture your clients' delight and the benefits you've delivered.

Together, we can get your customer story working for your business. Contact me now to find out what a customer case study can do for you.