Technical copywriter for the environmental sector

There was no room for 'rubbish' copywriting on this assignment – an interesting copywriting challenge for a market-leading environmental consultancy specialising in environmental monitoring.

Persuasive product and service benefits

Writing to a tight deadline, I helped Argus convert their strong range of product and service features into persuasive benefits for a new website – and all within the tight constraints of their online database.

During the work, which was mainly done onsite at their offices, Argus benefited from my technical sales, feature and benefit training, marketing, technical writing and copywriting experience.

Why did Argus invite me back to do more technical copywriting?

And then I was invited back again. Why?

• Responsiveness when Argus urgently needed copywriting support
• Fixed prices and excellent value
• Ability to quickly understand the client's business
• Self-starting ability – minimising the need to tie-up valuable management time.
• An ability to convert features into benefits
• Marketing and technical copywriting ability – ideally suited to this corporate website
• Ability to write concisely within the constraints of the site architecture – every word counted (down to the last allowable character)

Since then, I've help Argus with several other pieces of work including:

• Press release copywriting
• Email brochure copywriting
• Tender application copywriting.

Do you have similar challenges that would benefit from my blend of marketing and technical copywriting skills?

Some copywriters write 'rubbish' – not me (not even for the waste management sector!).