What information will you need from me?

Please supply as much relevant supporting material as possible:

• Your company history and background
• Product/service information, who buys it (or who do you want to buy it?)
• The profile of your ideal customer
• Competitor information
• The features and benefits of your product/service?
• The unique selling proposition (USP) of your product? (Or maybe there are several?)
• Existing marketing materials
• Testimonials, references and endorsements from existing customers
• Company profiles
• Company reports
• What keywords/key-phrases will people use to search for you on the Web?
• What questions do people typically ask about your company and its products/services? What are the answers?
• Other relevant background information about your business and markets

This information helps me properly understand your business and how my writing fits into your plans. It's worth the effort!