It's easy to write a boring Meet the Team page on your website. Just drag some random information from employee job descriptions, throw it together on your About Us page and drop in pictures snapped by the office's amateur David Bailey!
Alternatively, follow these tips for creating a Meet the Team page that really engages site visitors, shows your team's skills and personalities to the full, and speaks volumes about your brand...
Before you interview, write and photograph, think carefully about what you want your employee profile page(s) to achieve and the messages you want to convey about your people and your organisation. The best Meet the Team pages are carefully planned and created.
Interview the team: talk about their business motivations; greatest successes; interests; likes and dislikes; and get a quote or two.
Use the services of a skilled professional photographer for your Meet the Team pages. The results will be worth the extra effort and will complement your copy.
Choose the right tone of voice. Don't be afraid to be conversational, maybe even with a bit of stream-of-consciousness in the profiles; write as you or your colleague would write; let their personality fly free – after all, that's why you employed them isn't it. You could even write the piece in the voice of the person involved.
Keep the team profiles tight and to the point. Avoid rambling and don't be afraid to leave the reader wanting to know a bit more (maybe even wanting to meet the colleagues involved).
Don't skimp on grammar, spelling and writing style checks. Informal doesn't mean the profiles can be unprofessional.
Lay out the piece properly: use short paragraphs for easy online reading, maybe even a cross-head or two to summarise the content for skim readers.
Above all, think imaginatively and be prepared to do something a bit different with this employee information. The results will sparkle and reflect well on your business and brand. Trust me, 'professional' doesn't automatically mean formal and stuffy. Here's more from the Elliot Oliver website.
Have a go yourself if you like. On the other hand, if you really don't fancy writing online employee profiles, or haven't the time to write this important content, you could call in a professional copywriter. Someone with experience of interviewing staff members and writing team pages on websites like yours. Maybe someone like me?
Please call me on 01242 520 573 or email me
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Projects for clients facing similar copywriting challenges to you – read more
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