What distinguishes an advanced copywriter? Does a copywriter deserve this label because of the length of time they’ve been creating copy? Or because of the sophistication of their copywriting work, how many advertising awards they’ve won or the breadth of their copywriting experience?
The Chartered Institute of Marketing offers an advanced copywriting course on its website. They promote their course as being for anyone who ‘wants to think in a truly conceptual way about their writing’. Their website goes on to highlight analysis and optimisation of creative briefs, brainstorming, the relationship between art direction and copy, sustaining messages across multiple executions and media and the more adventurous use of tone of voice.
Hey! That's exactly what I do when I help organisations in and around Gloucestershire get copywriting off their to-do lists by writing the copy you don't have the time, specialist skills or inclination to write for yourself.
On the other side of the world from my Gloucestershire office, an Australian organisation, ADMA, offers a ‘Copywriting Advanced’ course, for which the prospectus includes the following learning outcomes:
They're interesting outcomes, which address many of the areas of my professional discipline. But would they make me an advanced wordsmith if I didn't have experience? Probably not – back in the 1990s I'd definitely have categorised myself as a junior copywriter, a novice copywriter even. But not now, and here's why...
As an experienced copywriter, I offer a demonstrable track record across the following types of copywriting:
Working in-house and for a PR agency, I've regularly written copy since the late 1990s and have earned a living as a professional copywriter since 2006. Because of this, I believe I can claim the title of advanced copy writer and that my writing achieves a standard consistent with advanced copywriting. For what it's worth, I'm also a member of the UK's Professional Copywriters Association, undertake many hours of continuous professional development each week and charge fees that (though very reasonable) are consistent with being an advanced practitioner in my field.
I've also written for a number of major brands, which could be seen as another determinant of a copywriter's 'advanced' status. Here are a few:
As such, my skills, experience and written output helps organisations like yours get business writing done and out in the market to work hard in print and online. I mainly make advanced copywriting available to organisations in Gloucestershire and immediately surrounding counties – with selective projects elsewhere in the UK.
Please take a look at my portfolio, then let’s have a chat about what words need to do for your organisation – and how this advanced copywriter can help.
Please call 01242 520 573 or email me
Do you need to get writing about watches off your to-do list? Click the image below...
Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing
Harness my experience in aerospace, aerospace tech pubs and aviation copywriting. Click the image...
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here
Projects for clients facing similar copywriting challenges to you – read more
Experienced copywriter seeks more engineering copywriting opportunities – read more
Experienced copywriter seeks more helicopter-related UK writing opportunities – read more
How to guarantee your next flight is on an A380 superjumbo https://t.co/0mBmt6GW1X via @@TelegraphTravel
To get watch lovers into the mood for Baselworld 2019 – my A to Z Review of Baselworld 2018 https://t.co/0UOuTmk2za
The Craziest Car Commercial Of The 1980s Involved Launching A Car Off An Aircraft Carrier And Strapping It To A Sub… https://t.co/dews1JSPnv
Lot's of new examples of my work as a case study copywriter – https://t.co/xw5MbeEMk4
Updated page about my work as copywriter for the watch market https://t.co/3BvsUh0UbX
You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...
Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...