What distinguishes an advanced copywriter? Does a copywriter deserve this label because of the length of time they’ve been creating copy? Or because of the sophistication of their copywriting work, how many advertising awards they’ve won or the breadth of their copywriting experience?
The Chartered Institute of Marketing offers an advanced copywriting course on its website. They promote their course as being for anyone who ‘wants to think in a truly conceptual way about their writing’. Their website goes on to highlight analysis and optimisation of creative briefs, brainstorming, the relationship between art direction and copy, sustaining messages across multiple executions and media and the more adventurous use of tone of voice.
Hey! That's exactly what I do when I help organisations in and around Gloucestershire get copywriting off their to-do lists by writing the copy you don't have the time, specialist skills or inclination to write for yourself.
On the other side of the world from my Gloucestershire office, an Australian organisation, ADMA, offers a ‘Copywriting Advanced’ course, for which the prospectus includes the following learning outcomes:
They're interesting outcomes, which address many of the areas of my professional discipline. But would they make me an advanced wordsmith if I didn't have experience? Probably not – back in the 1990s I'd definitely have categorised myself as a junior copywriter, a novice copywriter even. But not now, and here's why...
As an experienced copywriter, I offer a demonstrable track record across the following types of copywriting:
Working in-house and for a PR agency, I've regularly written copy since the late 1990s and have earned a living as a professional copywriter since 2006. Because of this, I believe I can claim the title of advanced copy writer and that my writing achieves a standard consistent with advanced copywriting. For what it's worth, I'm also a member of the UK's Professional Copywriters Association, undertake many hours of continuous professional development each week and charge fees that (though very reasonable) are consistent with being an advanced practitioner in my field.
I've also written for a number of major brands, which could be seen as another determinant of a copywriter's 'advanced' status. Here are a few:
As such, my skills, experience and written output helps organisations like yours get business writing done and out in the market to work hard in print and online. I mainly make advanced copywriting available to organisations in Gloucestershire and immediately surrounding counties – with selective projects elsewhere in the UK.
Please take a look at my portfolio, then let’s have a chat about what words need to do for your organisation – and how this advanced copywriter can help.
Please call 01242 520 573 or email me
Do you need to get writing about watches off your to-do list? Click the image below...
Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing
Harness my experience in aerospace, aerospace tech pubs and aviation copywriting. Click the image...
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here
Projects for clients facing similar copywriting challenges to you – read more
Experienced copywriter seeks more engineering copywriting opportunities – read more
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The Unique Visual Design of Baselworld 2019 via @watchgecko
Watch Books – Must Have Books for Watch Lovers & Enthusiasts via @watchgecko
You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...
Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...