Advanced copywriter

What distinguishes an advanced copywriter? Does a copywriter deserve this label because of the length of time they’ve been creating copy? Or because of the sophistication of their copywriting work, how many advertising awards they’ve won or the breadth of their copywriting experience?

The Chartered Institute of Marketing offers an advanced copywriting course on its website. They promote their course as being for anyone who ‘wants to think in a truly conceptual way about their writing’. Their website goes on to highlight analysis and optimisation of creative briefs, brainstorming, the relationship between art direction and copy, sustaining messages across multiple executions and media and the more adventurous use of tone of voice.

Hey! That's exactly what I do when I help organisations in and around Gloucestershire get copywriting off their to-do lists by writing the copy you don't have the time, specialist skills or inclination to write for yourself.

Please call 01242 520 573 or email me
 


Advanced copywriter for Toyota GB

More on choosing an advanced copywriter

On the other side of the world from my Gloucestershire office, an Australian organisation, ADMA, offers a ‘Copywriting Advanced’ course, for which the prospectus includes the following learning outcomes:

  • Proven creative techniques and formulae for generating concepts.
  • Copy foundations: short words, punctuation and structure.
  • Key style issues
  • Getting clever with words: alliteration, the Rule of Threes and contrasting pairs.

They're interesting outcomes, which address many of the areas of my professional discipline. But would they make me an advanced wordsmith if I didn't have experience? Probably not – back in the 1990s I'd definitely have categorised myself as a junior copywriter, a novice copywriter even. But not now, and here's why...

A demonstrable track record in copywriting

As an experienced copywriter, I offer a demonstrable track record across the following types of copywriting:

  • Marketing copy
  • Technical copywriting
  • Website and SEO copy
  • PR copywriting

Working in-house and for a PR agency, I've regularly written copy since the late 1990s and have earned a living as a professional copywriter since 2006. Because of this, I believe I can claim the title of advanced copy writer and that my writing achieves a standard consistent with advanced copywriting. For what it's worth, I'm also a member of the UK's Professional Copywriters Association, undertake many hours of continuous professional development each week and charge fees that (though very reasonable) are consistent with being an advanced practitioner in my field. 

Ongoing CPD for an advanced copywriter

Advanced writing for major brands

I've also written for a number of major brands, which could be seen as another determinant of a copywriter's 'advanced' status. Here are a few:

  • The British Precast Concrete Federation
  • The Metropolitan Police
  • Airbus UK
  • Toyota GB
  • Gloucestershire First
  • Karndean International
  • Cooper Security

Advanced copywriting in and near Gloucestershire

As such, my skills, experience and written output helps organisations like yours get business writing done and out in the market to work hard in print and online. I mainly make advanced copywriting available to organisations in Gloucestershire and immediately surrounding counties – with selective projects elsewhere in the UK.

Contact an advanced copywriter

Please take a look at my portfolio, then let’s have a chat about what words need to do for your organisation – and how this advanced copywriter can help.

Please call 01242 520 573 or email me

 

 

 

Professional Body

Member of the Professional Copywriters' Network

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