As an experienced aviation and defence copywriter I can help with your aerospace or defence website, brochure, PR or technical copy when you haven't the time, specialist skills or desire to do it yourself. We should talk because I can make words fly higher or strike harder for your aviation or defence organisation...
If I could show you how your aviation brochure, press release or aerospace website copy could be improved, you'd want my input, wouldn't you? Or perhaps you already know what needs to be done, but you simply don’t have time to get vital writing off your to-do list. That’s a shame because marketing collateral can’t work for you while it’s still just an unrealised idea in your imagination. Maybe you need a defence or aviation writer like me?
It could be a new aerospace equipment website, like the one I wrote for Aerospace Fasteners, or an engaging aerospace brochure like Scott Aerospace's. How about something for an aerospace consultancy business such as Hawksland Consultants, or even a well-researched long-form website article like the one below, for UK-based watch and strap business Geckota Ltd. They all draw on my writing skills and fascination for aviation.
That's where I can help, with the probing fact-finding that brings out the differentiators that set you apart from competitors. Then I write for you – getting on with the copywriting that you haven't been able to get around to. That's what happened with Aerospace Fasteners.
It could be a press release, new website copy, newsletter content to engage your customers and prospects, or the in-depth online articles that every aviation website needs. Whatever I write (or copyedit, if you want me to improve your own draft aviation-related content) is driven by your business objectives and my passion for anything with wings or rotors, and the businesses that support flight.
Whether you want help writing about your work for Tier 1 aerospace suppliers, or your aviation-related watches, please contact me for a chat about how we could improve your aviation or defence-related copy – just as organisations as diverse as Hawksland Associates, Scott Aerospace, Aerospace Fasteners, Geckota Ltd and SEA (Systems Engineering & Assessment Ltd) have done.
Because I've worked in and around the aviation and defence industry as well as writing about it, I bring a broad understanding of this world. My interests in aviation and aviation writing embrace helicopters, the technical communication industry, aviation and defence consultancies, aerospace suppliers and even pilot watches.
My parents both worked in Bristol's aerospace industry – working for the British Aeroplane Corporation (BAC) as it was known at the time. What's more, as someone who grew up, lived and later worked in Bristol, England, it's probably no surprise that I eventually ended up working in and around one of the city's defining industries.
When I trained as a technical author, my CGLI project was about safe boarding procedures for helicopter aviation – a fascinating project that drew on experience gained flying with a Swiss heli-logging company in the late 1980s as well as valuable input from Bristol-based Polo Aviation. Later, I'd spend more time in and around working helicopters in British Columbia Canada. I'll never forget being at Adamant's Lodge, north of Revelstoke in British Columbia's Selkirk Mountains, the day of the September 11 attacks (9/11) in 2001...
Add this to a lifelong interest in flight, and decades of short- and long-haul flying, and it all adds up to a valuable understanding of aviation and aerospace that has helped various clients during my freelance copywriting career. I'm not a pilot-turned-aviation-copywriter like some writers. What I am is a skilled, experienced copywriter with a genuine interest and feel for aviation and defence topics. That could help me add value for your aviation business too.
While with Piper Group plc in the late 1990s and early 2000s, I worked on various projects for the Airbus UK Technical Publications Department at Filton – including internal newsletter copywriting and editing manuals for the technical writing process of documents such as CMM, AMM, IPC, NDT and SRM. Before leaving Piper Group to work for a specialised technical PR agency, I even contributed to the Airbus A-380 Tooling & Equipment Manual (TEM).
With Rolls-Royce plc also based in Bristol, and closely connected with Pipers, I also gained experience with the world-leading aero-engine maker – rewriting and editing the company's Ground Support Equipment (GSM) Manual. Unlike many aviation manuals, the GSE required long-copy writing. That suited my skills and abilities perfectly as I translated engineers' information into engaging, readable information for the manual's users around the world.
As a freelance copywriter, my work for clients such as Piper Group (now part of BAE SYSTEMS), LionBridge, Hawksland Consultants, Scott Aerospace and Aerospace Fasteners has consisted mainly of PR writing, editing, brochure and website copywriting. And for UK-based watch and watch strap company Geckota? A variety of product description and article copywriting around their range of aviation-inspired watches. Articles have included in-depth long-form writing on topics such as the German Fliegeruhren of the 1930s and 1940s, and a two-parter on the best watches for pilots. The latter elicited a glowing review from a current Airbus A-380 pilot who was kind enough to describe it as follows:
'The very best article on pilot's watches I ever read. Accurate, full of important information, clearly written by a true expert. My sincere congratulations to the author.' From Airbus manuals to supplier websites and on to informative articles about aviation-related topics such as watches? That's the kind of versatility that I can bring to your aviation, aerospace or defence brand.
As you probably realise, even if you could write your own copy, hiring professional help often makes sense and represents a good investment. I do what I do best while you can get on with what you do best for your aerospace or defence organisation. As I’ve already done (directly, or indirectly through design and marketing intermediaries), for organisations including these:
From brochures, newsletters and press releases to datasheets and SEO website content, my interest in aviation and defence matters has helped me craft engaging content. I know my Krueger flaps from my slat tracks and my marine platforms from my ground support equipment. We should talk…
Clearly, with my help, you'll get that vital written content off your to-do list and working for you in print or online. I wonder when you'll contact me for a no-obligation chat about your copywriting requirements?
When we work together on your copywriting project you'll enjoy benefits including the following:
Okay, so now you've seen some examples of the defence and aviation-related organisations that have already entrusted me with their copywriting. They're all prominent in their field – major players who can't afford to take chances with the words that promote them.
With my background in aerospace and experience writing for aviation and defence, imagine how I could help you and your organisation. I'd like to show you how I can add value to your marketing, technical, PR or online communications.
Let's talk aviation copywriting or defence writing. Please call 01242 520 573 or email me
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Projects for clients facing similar copywriting challenges to you – read more
Engineering copywriting? Read more
Harness my experience in aerospace, aerospace tech pubs and aviation copywriting. Click the image...
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here
Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...
Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing
Long-form website article writing on James Bond 007, Switzerland and watches. What's not to like...
Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...
On land and in the air, my copywriting skills help organisations like yours...
You're in the helicopter business and need copywriting? Read more
BBC News - EasyJet admits data of nine million hacked https://t.co/BeurtdSrcV
EasyJet reveals cyber-attack exposed 9m customers' details https://t.co/6fKF7vWfSj
The most potentially perilous crisis in my lifetime? Covid-19? The Troubles in Northern Ireland? Or the 1962 Cuban… https://t.co/7bAq9BpySk
@AdeJevans My pleasure. How are you doing?
You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...