Aviation & Defence copywriter

As an experienced aviation and defence copywriter I can help with your aerospace or defence website, brochure, PR or technical copy when you haven't the time, specialist skills or desire to do it yourself. We should talk because I can make words fly higher or strike harder for your aviation or defence organisation...

CALL 01242 520 573 or email me

 

B2B brochure for Scott Aerospace

 

More about aviation and defence copywriting

If I could show you how your aviation brochure, press release or aerospace website copy could be improved, you'd want my input, wouldn't you? Or perhaps you already know what needs to be done, but you simply don’t have time to get vital writing off your to-do list. That’s a shame because marketing collateral can’t work for you while it’s still just an unrealised idea in your imagination. Maybe you need a defence or aviation writer like me?

Differentiating your aviation or defence business

That's where I can help, with the probing fact-finding that brings out the differentiators that set you apart from competitors. Then I write for you – getting on with the copywriting that you haven't been able to get around to. That's what happened with Aerospace Fasteners.

Your objectives and my passion for writing

It could be a press release, new website copy, newsletter content to engage your customers and prospects, or the in-depth online articles that every aviation website needs. Whatever I write (or copyedit, if you want me to improve your own draft aviation-related content) is driven by your business objectives and my passion for anything with wings or rotors, and the businesses that support flight.

Whether you want help writing about your work for Tier 1 aerospace suppliers, or your aviation-related watches, please contact me for a chat about how we could improve your aviation or defence-related copy – just as organisations as diverse as Hawksland Associates, Scott Aerospace, Aerospace Fasteners, Geckota Ltd and SEA (Systems Engineering & Assessment Ltd) have done.

Brochure copywriter for Hawksland associates.

From aviation consultancy to pilot watches

Because I've worked in and around the aviation and defence industry as well as writing about it, I bring a broad understanding of this world. My interests in aviation and aviation writing embrace helicopters, the technical communication industry, aviation and defence consultancies, aerospace suppliers and even pilot's watches.

Born into aviation and aerospace

My parents both worked in Bristol's aerospace industry – working for the British Aeroplane Corporation (BAC) as it was known at the time. What's more, as someone who grew up, lived and later worked in Bristol, England, it's probably no surprise that I eventually ended up working in and around one of the city's defining industries.

When I trained as a technical author, my CGLI project was about safe boarding procedures for helicopter aviation – a fascinating project that drew on experience gained flying with a Swiss heli-logging company in the late 1980s as well as valuable input from Bristol-based Polo Aviation. Later, I'd spend more time in and around working helicopters in British Columbia Canada. I'll never forget being at Adamant's Lodge, north of Revelstoke in British Columbia's Selkirk Mountains, the day of the September 11 attacks (9/11) in 2001...

A lifelong interest in flight and aviation topics

Add this to a lifelong interest in flight, and decades of short- and long-haul flying, and it all adds up to a valuable understanding of aviation and aerospace that has helped various clients during my freelance copywriting career. I'm not a pilot-turned-aviation-copywriter like some writers. What I am is a skilled, experienced copywriter with a genuine interest and feel for aviation and defence topics. That could help me add value for your aviation business too.

Airbus UK, Rolls-Royce plc and more...

While with Piper Group plc in the late 1990s and early 2000s, I worked on various projects for the Airbus UK Technical Publications Department at Filton – including internal newsletter copywriting and editing manuals for the technical writing process of documents such as CMM, AMM, IPC, NDT and SRM. Before leaving Piper Group to work for a specialised technical PR agency, I even contributed to the Airbus A-380 Tooling & Equipment Manual (TEM).
 

With Rolls-Royce plc also based in Bristol, and closely connected with Pipers, I also gained experience with the world-leading aero-engine maker – rewriting and editing the company's Ground Support Equipment (GSM) Manual. Unlike many aviation manuals, the GSE required long-copy writing. That suited my skills and abilities perfectly as I translated engineers' information into engaging, readable information for the manual's users around the world.

Freelance aviation copywriter since 2006

As a freelance copywriter, my work for clients such as Piper Group (now part of BAE SYSTEMS), LionBridge, Hawksland Consultants, Scott Aerospace and Aerospace Fasteners has consisted mainly of PR writing, editing, brochure and website copywriting. And for UK-based watch and watch strap company Geckota? A variety of product description and article copywriting around their range of aviation-inspired watches. Articles have included in-depth long-form writing on topics such as the German Fliegeruhren of the 1930s and 1940s, and a two-parter on the best watches for pilots. The latter elicited a glowing review from a current Airbus A-380 pilot who was kind enough to describe it as follows:

'The very best article on pilot's watches I ever read. Accurate, full of important information, clearly written by a true expert. My sincere congratulations to the author.' From Airbus manuals to supplier websites and on to informative articles about aviation-related topics such as watches? That's the kind of versatility that I can bring to your aviation, aerospace or defence brand.

 

Aviation copywriter - Pilot watches


Professional copywriting makes sense

As you probably realise, even if you could write your own copy, hiring professional help often makes sense and represents a good investment. I do what I do best while you can get on with what you do best for your aerospace or defence organisation. As I’ve already done (directly, or indirectly through design and marketing intermediaries), for organisations including these:

  • Aerospace Fasteners
     
  • Scott Aerospace
  • Geckota Ltd (pilot's watches)
  • Rheinmetall Technical Publications UK
  • Pearson Finch (defence-related engineering consultancy)
  • SEA (Systems Engineering & Assessment Ltd)
     
  • Airbus UK (client: LionBridge)
  • Airbus UK (with Piper Group plc)
  • Rolls-Royce plc (with Piper Group plc)
  • Piper Group plc
  • Milsom Industrial Designs Limited
     
  • BAEHal (with Piper Group plc)
  • Rise Helicopters (with Great Position!)
  • IES Ltd
  • BMT Defence, Bath
  • Hawksland Associates

 

Rise Helicopters page image – selected SEO copywriting by Al Hidden, Gloucestershire copywriter.

 

From brochures, newsletters and press releases to datasheets and SEO website content, my interest in aviation and defence matters has helped me craft engaging content. I know my Krueger flaps from my slat tracks and my marine platforms from my ground support equipment. We should talk…
 

Defence copywriter SEA News newsletter

 

Get vital aviation or defence copy off your to-do list

Clearly, with my help, you'll get that vital written content off your to-do list and working for you in print or online. I wonder when you'll contact me for a no-obligation chat about your copywriting requirements?

When we work together on your copywriting project you'll enjoy benefits including the following:

  • Cost-effective writing when needed – without overhead when you don't.
  • A fresh perspective on your writing.
  • As little aerospace corporate-speak as possible.
  • A copywriter with years of aerospace and defence exposure.
  • Get vital copywriting off your to-do list.
  • Save time – I can probably write faster than you.
  • And my hourly rate is probably less than yours too…
     

aviation copywriter easyjet to geneva bristol airport

 

Let me help your organisation too

Okay, so now you've seen some examples of the defence and aviation-related organisations that have already entrusted me with their copywriting. They're all prominent in their field – major players who can't afford to take chances with the words that promote them.

With my background in aerospace and experience writing for aviation and defence, imagine how I could help you and your organisation. I'd like to show you how I can add value to your marketing, technical, PR or online communications.

Let's talk aviation copywriting or defence writing. Please call 01242 520 573 or email me

 

Al Hidden Aviation Copywriter in Boeing 737 NG Simulator

 



 

 

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