Copywriters in Cheltenham - Al Hidden Gloucestershire Copywriter


Brochure copywriter

I understand that you want to get brochure copywriting off your to-do list. You're at the right place. As an experienced brochure copywriter I can help.

You've probably realised there's more to writing brochure copy than just cutting and pasting your website About Us page into your designer's InDesign layout. If you do this, you'll probably miss the benefits of a well-written brochure. You see, brochures tend to be read in greater detail than website pages, so you've time to lead your reader systematically through your company, brand or product story.

As an experienced brochure copywriter based in Cheltenham, Gloucestershire. I tell your story as I craft the sales or corporate brochure copy you haven't the time, inclination or specialised skills to write. In short, I help get your brochure written and off your to-do list while you get on with whatever you do best for your organisation.

We should talk, because I'll help your next brochure work harder. But first, I need to understand more about you and your planned brochure…

CALL 01242 520 573 or email me


Brochure copywriter: Hawksland Consultants brochure cover

More on choosing your brochure copywriter

Maybe you've never commissioned a brochure for your business. Or perhaps your current brochure is at the end of its useful life (the shelf life for marketing brochures is typically around two years). Whatever your reason for wanting a new brochure, you're creating an important device in your promotional toolkit. Despite the rise of the internet, printed brochures remain a useful way to communicate your company, brand or product story and give valuable information to help customers decide in favour of your offer. 

Brochures typically sit around, get read more thoroughly and are passed among different members of the decision-making unit. As my fellow copywriter Jason deign writes in Making Money from Copywriting:

Often, much of the take-out from a brochure is subliminal, with high-quality printing, expensive photography and so on all working together to create an image of professionalism that the customer will, ideally, buy into.

As a Gloucestershire brochure writer, I regularly work for sole traders, SMEs and design agencies. Often, the former don’t have the time or specialist writing skills to do their own brochure writing. Marketing design agencies, and PR agencies, also outsource brochure copy to supplement their in-house writing capacity.

Brochure copywriter for Gloucestershire estate agency

Typical brochure-writing services

Either way, because I do brochure copywriting on demand, I can help you create the collateral you want – the product or corporate brochure your business, or your client's, deserves.

You really should contact me so we can discuss your brochure copywriting and the enduring power of well-written brochures in the digital age…

Engineering services brochure copywriter (cover shot of Metalock brochure)

What to expect from your copywriter

If I could show you the benefits of hiring a skilled brochure copywriter, I'm sure you'd want my help. Here are some of them:

  • Engaging, persuasive messages.
  • Effective company, brand and product storytelling as only a well-written brochure can deliver.
  • Effective integration with your brochure design process.
  • Research and communication of your features, advantages, benefits and differentiators.
  • On-brand copy with the right tone of voice.
  • Enhanced business image.
  • Complement your other marketing materials.
  • Capture the essence of your business and what it means for customers.

Aerospace industry brochure copywriter


More than just a brochure copywriter

When I write for you, you get much more than 'just another brochure writer'. Because I've worked in technical sales, marketing management, PR, technical writing and as a copywriter since the 1980s, I bring a wealth of experience to the design and writing of your new brochure.

Clients facing brochure writing challenges similar to yours love tapping in to the experience I've gained from freelancing, in-house and agency public relations role, and working client-side in sales and marketing. There's no extra charge – it comes with the words!

When we work together, you automatically get access to over 30 years' experience in commercial environments. You also get a friendly, creative, commercially-focused writing partner who’s good to work. I'm also locally based for attentive customer service during the copywriting process. That was one of the things that appealed to Gloucestershire executive chauffeur Mike Gibson when he needed a new six-panel roll fold brochure for his business. MG Executive Travel (below).

Trifold brochure for a chauffeur business

Have you really got time to write your own brochure copy?

Let me ask you a question. Do you really have the time and specialist skills to research and write your own brochure copy? More importantly, should you be writing your own copy? Would you do your own website design or accounting? Just a thought.

Even if you can write copy, as many marketing managers can, hiring a freelance brochure copywriter often makes practical and financial sense because it frees your time for the other things you have to do for your organisation.

I speak from experience when I remind you how hard it can be to allocate a few hours each week for creative copywriting when you're in a busy marketing role. Even if you hide away off site, the demands on your time, email, phone calls, video-conferencing and everything else keeps piling up. That's certainly distracting when you're anguishing over your new brochure and battling writer's block…

brochure copywriter: hawksland associates aerospace brochure cover

Tips for writing your own brochure copy

As a professional brochure writer, certain things come instinctively now. In case you're determined to have a go at writing your own copy, here are some pro-tips:

  1. Think about the response you want; it dictates your copywriting approach.
  2. Plan the 'story arc' for your brochure (beginning, middle and end, from front cover to back cover with smooth transitions).
  3. Start selling on the cover.
  4. Resist the temptation to write in impersonal, corporate style; instead, write as you speak.
  5. Avoid over-writing your brochure.
  6. Vary sentence and paragraph lengths to keep copy interesting and lively.
  7. Go easy on narrative paragraphs.
  8. Use multiple columns to shorten line lengths and make it easier to read your copy.
  9. Make use of strong headings, subheads, bullet points, pull quotes and similar devices.
  10. Include one or two (genuine) testimonials.
  11. Include a strong call to action.
  12. Allow plenty of white space so words and graphic components can 'breathe'.
  13. Wherever possible, commission original photography rather than rely exclusively on stock images.
  14. Include sufficient detail and be specific wherever possible.
  15. Support your claims.
  16. Check thoroughly: facts; consistency; product names and company details, etc.

Are you thinking it's not as easy as you thought? Now add this to what I said earlier about ring-fencing creative thinking and writing time.

If you can't find the time you need, ask yourself about the cost of letting that vital brochure project fester on your to-do list because you can't find time to think and write creatively? It needn't happen. Hiring me gets your copy written and frees you to concentrate on other tasks. I've already done this for clients such as Cheshire-based Ted Todd Hardwood Floors (below).


Brochure copywriter for ted Todd Hardwood Floors

Save money with brochure copyediting

Designing and writing copy from scratch is the ideal way to craft the written brochure content that best meets your needs. Alternatively, how about drafting your own content (anything from rough notes to better-finished first-draft copy) and letting me knock it into shape for you?

While I rework your ideas into a more polished brochure than you’d otherwise achieve, you keep on top of other projects that will build your business – and boost your reputation. As Bristol-based IES Ltd discovered, this is a great way to stretch budgets further. Please ask for more details.

Brochure writer and copyeditor for the property sales and letting

Why hire a freelance brochure copywriter?

As a copywriter for brochures, my experience covers sectors as diverse as the following:

  • Hotels
  • Conference management
  • Security products
  • Gas filtration
  • Translation
  • Special needs publications
  • Commercial flooring
  • Travel and holidays
  • Consultancy services
  • Engineering products

brochure copywriter: brochure covers image.

Now here are are some of the reasons clients such as Glosfume, Strategycom, Blueprint Project Solutions and Mosaique Design entrust me with their brochure copywriting:

  • Value – cost-effective fixed-fee copywriting.
  • Creativity– add sparkle to words.
  • Objectivity – pro-writers see your business afresh.
  • Good writing – avoids embarrassingly poor content.
  • Free-up time – free valuable time for other tasks.

I wonder when you'll get in touch to discuss your brochure copywriting? Look at this example to see the difference professional design and copy (right) can make compared to a DIY effort (left):

brochure copywriter for maximise uk ltd


Your next step to great brochure copy

Clearly, it's not just my writing credentials that set me apart. Remember my solid experience in sales, marketing, PR and technical writing, and my in-house and freelance copywriting experience. It all helps when the clock's ticking and someone has to quickly craft the powerful brochure content you need.

And of course, hiring a skilled freelance brochure copywriter is a good way to get attentive service, great value and the convenience of face-to-face meetings without high costs.

Let's talk about your brochure copywriting. I'd like to show you how I've helped other clients with their copywriting – and what a professional brochure copywriter could do for your next brochure. But first, I need to discover more about you, your organisation and the challenges facing you.

Please call 01242 520 573 or email me


Cheltenham brochure copywriter Al Hidden



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