I'm a skilled, experienced business writer based in Gloucestershire. I work across web/SEO copy, marketing copy, technical copy and PR writing – crafting the business words that you or your client don't have the time, specialist skills or inclination to write yourselves. I get words off to-do lists and out in the market where they can work for you. We should talk, because I can help get your business writing working harder for you...
Having a reliable, creative business writer has probably never been more important. The economy gets tougher, the demands on your time keep increasing and your competitors are hot on your heels... The only certainty, it seems, is change – and the way well-crafted words by an experienced business copywriter can promote and differentiate your organisation. That's where my services can help you...
If I could show you how your business writing could be improved, you'd want my help wouldn't you? Do you really have the skills or experience to do your own business copywriting? Does it really make sense to burn time at your hourly rate when a specialist business writer like me will free you for things that only you can do for your organisation?
Maybe it's time for a skilled corporate writer... Even if you can do your own copywriting, hiring a freelance business copywriter often makes sense.
A skilled business writer can transform the way you and your organisation communicate. An important starting point is the elimination of the deadly sins that give away bad business writing:
I'm often amazed when clients insist on sticking with old-fashioned writing ideas: two spaces after the end of a sentence; no 'and' or 'but' at the beginning of a sentence; no contractions. You know the sort of thing.
Business writing has changed. Just as we 'do' business in a more informal, relaxed way, so business language has evolved into something much closer to the way we actually speak. That doesn't mean being sloppy or unprofessional (far from it), but it does mean using appropriate, engaging business writing. It's really not difficult: your business writing should generally be as follows:
When you get it right, your business writing helps you to establish enduring relationships, communicate ideas clearly and precisely, give a good impression...and sell! And I can help you.
Obviously, whether you need new or updated Web content, help with a draft business plan or updated marketing collateral, a locally-based business copywriter could be one of your most valuable allies. I'll do more than just get the punctuation and spelling right. As your business writer I'll help you find the right tone of voice and language to engage your audience – or apply your existing brand tone-of-voice guidelines.
It needn't cost you a fortune either. You can also forget high overheads and the need to keep in-house business writers occupied all the time. A carefully chosen writer will quickly understand your business and communications objectives and deliver the copywriting you need to keep ahead of the pack. What's more, when you hire me as your writer you only pay for my skills when you need them. I'm saving you money already...
Here’s another money-saving idea. If your budget won’t run to full-blown business copywriting, how about hiring me to edit your draft business copy? It’s a great way to put the polish on your self-penned documents while you get on with other business tasks. I can do the following – and more:
Is vital business writing languishing on your to-do list? Let's have a chat about how an experienced business-to-business copywriter can get those marketing or PR communications working for you.
I'd really like to show you what I can do for your organisation. To discuss your business writing, please call 01242 520 573 or email me
Do you need to get writing about watches off your to-do list? Click the image below...
Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing
Harness my experience in aerospace, aerospace tech pubs and aviation copywriting. Click the image...
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here
Projects for clients facing similar copywriting challenges to you – read more
Experienced copywriter seeks more engineering copywriting opportunities – read more
Experienced copywriter seeks more helicopter-related UK writing opportunities – read more
How to guarantee your next flight is on an A380 superjumbo https://t.co/0mBmt6GW1X via @@TelegraphTravel
To get watch lovers into the mood for Baselworld 2019 – my A to Z Review of Baselworld 2018 https://t.co/0UOuTmk2za
The Craziest Car Commercial Of The 1980s Involved Launching A Car Off An Aircraft Carrier And Strapping It To A Sub… https://t.co/dews1JSPnv
Lot's of new examples of my work as a case study copywriter – https://t.co/xw5MbeEMk4
Updated page about my work as copywriter for the watch market https://t.co/3BvsUh0UbX
You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...
Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...