Your company brochure writer

And what your corporate brochure should contain...

Thinking about using a corporate brochure writer for your company brochure? Or perhaps you’ve already decided and you’re looking for ideas.

Do you have the time and skills to write the copy for your brochure? If you’re an agency creative director you’ll be used to putting copywriting out to freelancers. If you’re not, why risk DIY copywriting or tie-up your precious time when I write corporate brochure content and other marketing communications all day long?

For a no-obligation chat about your corporate brochure, please contact me.

Why you need a corporate brochure writer

A brochure with professionally written copy by an experienced corporate brochure writer helps you achieve the following:

• Demonstrate your full range of services
• Build investor confidence
• Reassure potential customers
• Tell your organisation’s story effectively
• Influence other stakeholders, policymakers and commentators
• Reposition your organisation

Whether you're in Cheltenham, Gloucestershire, or elsewhere in the UK there's lots at stake. So why settle for less than an experienced corporate writer?

Key characteristics of your company brochure

Any experienced corporate brochure writer will tell you that the following are key characteristics of effective corporate brochures:

• Clear objectives for the brochure
• Your corporate brochure writer starts selling on the cover
• Unostentatious writing that’s lively and not oppressively ‘corporate’
• An engaging personal tone (use of ‘you’ and ‘yours’)
• Original photography and illustration wherever possible
• It wasn’t designed by a committee...
• Strong benefit orientation (what’s in it for readers?)
• Relevant, accurate information
• A simple high-level product or service overview
• A concise organisational history
• Only relevant jargon or trade terminology.

Content guidelines

Too often, without the input of a professional graphic designer or corporate brochure writer, company brochures consist of little more than an introduction, a badly written ‘About us’ section and a mass of pictures (often generic stock images) thrown together by whoever landed the project. A successful brochure isn’t cheap and will play a key role in your marketing. With so much at stake, it pays to make sure you include the correct content. For a typical company brochure, that means the following:

• Senior spokesperson’s introduction
• People pictures (from all levels – but not generic library pictures)
• Testimonials
• Case studies
• Explanation of how you help customers meet typical challenges
• Organisational profile
• High-level product information
• Key business, brand and product benefits
• Corporate social responsibility information
• Contact details
• A strong call to action – what do you want your reader to do next?

Guidelines for structuring a company brochure

The best corporate brochures have a clear, carefully considered structure. Logical flow from start to beginning makes sense. But many people read brochures by flicking through and focusing on different sections of the text. That’s why each section’s copy must stand up on its own as well as contributing to the whole.

• Introduction
• Who we are (and what it means to you)
• What we do (for you)
• What makes us special (what we do for you that no-one else can)
• Customer stories, case studies and testimonials
• Contact information
• Call to action

Corporate brochure writer for organisations like yours

Are you tired of boring, disjointed, badly-written brochure copy? As an experienced marketing communications copywriter and company brochure writer, I bring the skills and experience to work with your in-house or external designer as I craft the company brochure copy you deserve.

What does your company brochure (and your company brochure copywriter) have to do for you? Please contact me for a no-obligation chat.