Company profile writer

As an experienced company profile writer based in Cheltenham, Gloucestershire. I craft the compelling company profiles that you or your team don't have the time, skills or inclination to write. Because I know how to write a company profile, I help UK-based businesses like yours get business profile writing off their to-do lists. We should talk, because I can help your company profile work harder...

UK-based businesses only: please call
01242 520 573 or email for a quote



Company profile for NAACHIAA Group


More on being your company profile writer

As a Gloucestershire-based company profile writer, I can help you craft an engaging, descriptive, differentiator-packed company profile. You can then use your profile (also referred to as a corporate profile or business profile), or variations of it, to build the image and credibility of your organisation and brands in a wide range of applications, including these:

  • The About Us page on your website.
  • Brochures.
  • Case study writing.
  • Company reports.
  • Business plans.
  • Advertising.
  • Company profiles in the trade press.
  • PR boilerplate text.
  • Elevator pitches.
  • Press releases.
  • LinkedIn (a skilled LinkedIn profile writer can transform your presence on this business network).

copywriters gloucestershire: case studies for Secure Virtual Office

Whether for a longer document or a 100-word boilerplate, a good profile writer will write a document containing useful information explained in simple terms. For clarity, they will do so without resorting to unnecessary business and technical jargon. Good company profile copywriting captures the essence of your organisation and includes a human element.

What a well-written business profile does for you

Whether you’re based in Cheltenham or the Forest of Dean, my services as a company profile writer can help you engage customers, the media, not-for-profit supporters, potential financiers, prospective employees and other interested parties. Anyone, in fact, who needs to understand what makes you different and better. From a large construction company profile to a small business start up, here are the main characteristics of effective company profiles:

  • Concise
  • Creative
  • Complete
  • Current (up-to-date)
  • Accurate
  • Relevant to your target audience
  • Benefit and differentiator led
     
Sample spread from NAACHIAA Group company profile


Typical content of a company profile

A full-length company profile typically contains the following information. This can be condensed for inclusion in a briefer profile:

  • Who you are
  • Mission statement
  • Leader’s statement
  • General business overview (the products and services you focus on)
  • Main customer groups
  • Key organisational locations
  • Company history
  • Key business milestones
  • Important awards and certifications such as ISO 9000
  • Profiles of key personnel
  • Corporate governance information
  • Corporate social responsibility statement
  • Company culture
  • Financial performance (if publicly traded)

As a business profile writer, the emphasis should be on what makes your organisation different – the characteristics that make you stand out from your competitors.

Profile tone of voice

Conventionally, writing a company profile is done in the third-person to give a degree of objectivity (as for a press release). Sometimes, as with condensed boilerplate for PR, it may be appropriate to write a customised company profile using the ‘on brand’ tone of voice dictated by your brand guidelines.

How long should your company profile be?

As is so often the case in copywriting, the answer is ‘as long as it needs to be’, something that will be defined by understanding the purpose of the profile. Your elevator pitch will be much shorter than a company profile article in a trade magazine. Each has to do the same job, but in a different way. Different audiences, at different times, will have more or less ability to absorb larger or smaller amounts of profile information.

For some purposes, company profile copywriting could be several pages long. For PR boilerplate, or as a script for a business networking elevator pitch, a few paragraphs will be sufficient. From experience, the target word count for concise PR boilerplate is typically around 100 words, in two or three paragraphs.

And of course, a company profile could be interpreted as an article written for a newpaper or magazine. Here's the piece I wrote for a Cheltenham-based chauffeur business to profile them in The Cheltenham Standard.
 

And here's another company profile from a few years ago, about the
packaging company I was working for at the time:
 

company profile for S H Fiske Ltd

Refining and condensing your profile can be time consuming

From experience with business profile writing, often helps to write the longer profile. You can then edit and condense it down to a version suitable for other purposes. This iterative process is time consuming, especially when you need to develop your profile, but a hundred other pressing business tasks are on your to-do list.

Let’s get your company profile off your to-do list

I can help if you don’t have the time, the specialised writing skills or the inclination to be your own company profile writer. While I write and do the time-consuming condensing, you are free to get on with what you do best for your organisation.

If you're based in the UK, please call me on 01242 520 573 or email me

 

PCM Member

Member of the Professional Copywriters' Network

Executive chauffeur business?

Need a copywriter who understands your industry? Click the image!
 

copywriter for chaffeur businesses

Harness the power of customer case studies

They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here

Get words working harder for your UK helicopter business

Experienced copywriter seeks more helicopter-related UK writing opportunities – read more

How Good is your Website Content?

You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...

Handout for How Good is your Website Content?

READ MY LATEST BLOG POST

Visit Copywriters Gloucestershire: Writing Now

Travel Copywriter

Here's one I wrote earlier. My take on Öckerö, Sweden. Wanderlust, I'm coming...
 

Bikes are a great way to get around on Ockero

What clients say

'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say

PORTFOLIO

Projects for clients facing similar copywriting challenges to you – read more

What you get when you pay $5 for SEO articles...

Ever wonder what you actually get when you pay 'peanuts' for SEO articles or other copywriting on sites such as Fiverr. Here's the answer...

Cheap SEO articles image