Gloucestershire content marketing writer, Al Hidden

Content marketing writer

So you're looking for a content marketing writer? You're at the right place; I can help.

Get your content marketing right, give your prospects and customers a valuable content experience and you're halfway to winning their hearts and minds. Copywriting is one of the most important content marketing services you can commission… I've created high quality, engaging content since 2006. If you know you need content for your website and social media, but don't have the time, inclination or specialist skills to create it yourself, we should talk.

Call 01242 520573 or email me


Content marketing examples by Al Hidden, Gloucestershire content marketing writer

More about content marketing

In his excellent book Content Chemistry, content marketing expert Andy Crestodina of Orbit Media Studios, defines content marketing as 'the art and science of pulling your audience towards your business. It's based on the concept that there are relevant prospects looking for your product or service right now. If you can connect with them, help them, and teach them, some of them will become loyal customers.'

Content shouldn't be a cheap and cheerful commodity, but a carefully researched and professionally produced resource that you are proud of and which gives real value to your prospects and customers. Importantly, it's not about overtly selling to people, but about generously giving away information that is genuinely useful. Not only do prospects like it, but so do the search engines (in particular Google), which is an added bonus.

Content marketing helps develop profitable customer responses

A website without a steady stream of useful, relevant and well-written content is nothing more than an online brochure. If you can put your hand on your heart and say that you will never want to get organic search traffic, maybe a brochure site will suffice for you. Realistically though, I think you want more than just an online advert. You want to give prospects and customers a good reason to visit your site, stick around a while, recommend it to their networks and then come back again. And content marketing can help.

By creating and delivering relevant, high-quality information to customers, you can help develop profitable customer responses. Content marketing also helps retain reader attention and build brand loyalty. Somewhere down the line, this usually requires strong copywriting.

Examples of content marketing copywriting

Great content and great copy complement each other

I firmly believe that engaging content and well-written copy complement each other – and that one without the other is a missed opportunity either way.

If you fancy having a go at creating your own online content, check out Everybody Writes by Ann Handley. Like Andy Crestodina's book, it's a great resource for creating 'ridiculously good content'. That said, like any specialist skill, it's not quite as easy as reading a book and creating stunning content – I know because I've been crafting my art since the 1990s.

And then there's the question of finding the time... I'm regularly asked to write copy for marketing managers and similar creatives who can write, but who struggle to ring fence time to do so. From experience on the client side of the marketing fence, I know how hard it is to get into a creative state of mind when there are a thousand and one other things going on.

Content copywriter for social media

No time? No inclination? I can help

That's when I can help you make sure your marketing content isn't let down by poor copywriting. Whether you need blog posts, a brochure or optimised website copy for the site where you give away your content, I can take the hassle out of crafting fresh, engaging marketing content that will do your product, brand and organisation full justice. It will also reflect well on you and help you build your reputation. And while I write for you, you get on with the things that only you can do for your organisation.

The fact that you’re reading this suggests that you won’t be writing your own content marketing copy. DIY writing isn’t for everyone. If you don’t have the time, the specialist writing skills or the inclination to create your own engaging content, I have.

It’s what I do almost every day for clients in Gloucestershire, surrounding counties and from time to time, elsewhere in the UK.

Let’s talk about your content marketing copywriting

To arrange your free content marketing copy consultation, a;ll you need to do is call me on 01242 520 573 or send me an email



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