The following are some of the main elements to be checked during copy-editing, adapted from Judith A. Tarutz, Technical Editing: The Practical Guide for Editors and Writers (1992).
At this stage, the emphasis is on rights and wrongs, ‘matters of correctness’.
During copy-editing, the editor checks the organisation at sentence and paragraph level.
When all these factors are considered systematically and corrected (with rewriting if required), even the ‘roughest’ raw draft copy can be transformed into a thing of elegance and beauty. Most important of all, it will be a more effective commercial tool, writing that works well and won’t let you down with mistakes, poor structure, inconsistencies and sloppy formatting.
Do you need to get writing about watches off your to-do list? Click the image below...
Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing
Harness my experience in aerospace, aerospace tech pubs and aviation copywriting. Click the image...
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here
Projects for clients facing similar copywriting challenges to you – read more
Experienced copywriter seeks more engineering copywriting opportunities – read more
Experienced copywriter seeks more helicopter-related UK writing opportunities – read more
To get watch lovers into the mood for Baselworld 2019 – my A to Z Review of Baselworld 2018 https://t.co/0UOuTmk2za
The Craziest Car Commercial Of The 1980s Involved Launching A Car Off An Aircraft Carrier And Strapping It To A Sub… https://t.co/dews1JSPnv
Lot's of new examples of my work as a case study copywriter – https://t.co/xw5MbeEMk4
Updated page about my work as copywriter for the watch market https://t.co/3BvsUh0UbX
My latest in-depth watch industry mega-article – What Is Water Resistance - Is My Watch Waterproof? via @Watch Gecko
You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...
Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...