Copywriter for Azure Chauffeur
Driven Luxury Cars

Setting up an executive luxury car business is a demanding task requiring the co-ordination of a wide range of regulatory, marketing, administrative and operational activities. And all on top of providing the highest levels of bespoke chauffeur-butler service to discerning clients with a Bentley Brooklands and a BMW X5.

Azure Chauffeur Driven Luxury Cars website homepage.

Crafting the SEO copy

When Cheltenham-based business owner David Keffler needed an updated website too, I was tasked with creating a dozen optimised website pages for key aspects of the business. As well as introducing David to one of my local SEO specialists for keyword research, I developed a suitable tone of voice for the content before crafting the copy, which was approved with only minor amendments.

Freeing the website owner's time for other tasks

This was another example of my input helping to progress a website project to timely completion while freeing the site owner to concentrate on those areas of the business where his expertise was best applied. The website went live on-time and quickly appeared in the first-page Google search results for several of Azure's targeted keywords and key-phrases.

I've subsequently been able to free up more of David's time by handling other Azure with marketing, online content and PR materials for him.

flyer writer for azure chauffeur driven luxury cars

Here's what Azure said

Here's what business owner David Keffler said about my copywriting:

'From the very start of the process Al listened to my requirements and included them in the finished result. The copy he produced was streets ahead of anything I could have done. Al's approach was professional throughout.'

Other copywriting too

As well as large amounts of website and SEO copy, I've subsequently helped Azure with copy for local directory entries and collateral developed with strategic partners such as a shooting school and a wedding planner. It all comes down to getting vital copywriting off Azure's to-do list and freeing them up to get on with the chauffeuring that they do best.

local directory article for azure chauffeur driven luxury cars


E-newsletter copy for Azure Chauffeur Driven Luxury Cars

Azure Chauffeur Driven Luxury Cars in the Cheltenham Standard


I can help your organisation too

Whether you operate a chauffeur business like David's or a different kind of organisation, I craft the words that you don't have the time, the specialist skills or the inclination to write yourself. As I did for Azure, I can help get that vital copywriting off your to-do list and out in the market where it can work for you.

To arrange your no-obligation copywriting consultation, please contact me


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