Copywriter for Azure Chauffeur
Driven Luxury Cars

Setting up an executive luxury car business is a demanding task requiring the co-ordination of a wide range of regulatory, marketing, administrative and operational activities. And all on top of providing the highest levels of bespoke chauffeur-butler service to discerning clients with a Bentley Brooklands and a BMW X5.

Azure Chauffeur Driven Luxury Cars website homepage.

Crafting the SEO copy

When Cheltenham-based business owner David Keffler needed an updated website too, I was tasked with creating a dozen optimised website pages for key aspects of the business. As well as introducing David to one of my local SEO specialists for keyword research, I developed a suitable tone of voice for the content before crafting the copy, which was approved with only minor amendments.

Freeing the website owner's time for other tasks

This was another example of my input helping to progress a website project to timely completion while freeing the site owner to concentrate on those areas of the business where his expertise was best applied. The website went live on-time and quickly appeared in the first-page Google search results for several of Azure's targeted keywords and key-phrases.

I've subsequently been able to free up more of David's time by handling other Azure with marketing, online content and PR materials for him.

flyer writer for azure chauffeur driven luxury cars

Here's what Azure said

Here's what business owner David Keffler said about my copywriting:

'From the very start of the process Al listened to my requirements and included them in the finished result. The copy he produced was streets ahead of anything I could have done. Al's approach was professional throughout.'

Other copywriting too

As well as large amounts of website and SEO copy, I've subsequently helped Azure with copy for local directory entries and collateral developed with strategic partners such as a shooting school and a wedding planner. It all comes down to getting vital copywriting off Azure's to-do list and freeing them up to get on with the chauffeuring that they do best.

local directory article for azure chauffeur driven luxury cars


E-newsletter copy for Azure Chauffeur Driven Luxury Cars

Azure Chauffeur Driven Luxury Cars in the Cheltenham Standard


I can help your organisation too

Whether you operate a chauffeur business like David's or a different kind of organisation, I craft the words that you don't have the time, the specialist skills or the inclination to write yourself. As I did for Azure, I can help get that vital copywriting off your to-do list and out in the market where it can work for you.

To arrange your no-obligation copywriting consultation, please contact me


Related content

Copywriter for Executive Chauffeuring & Security Driving





Professional Body

Member of the Professional Copywriters' Network

Watch Industry Copywriter

Do you need to get writing about watches off your to-do list? Click the image below...

Watch industry copywriter

Uchi Horology Series

Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing


Aerospace Copywriting

Harness my experience in aerospace, aerospace tech pubs and aviation copywriting. Click the image...

Aerospace copywriter

What clients say

'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say

Travel & Holiday Copywriter

Website copywriter for a top cycling holidays company...

Travel, Tourism & Holiday copywriter

A Copywriter's A to Z of the Baselworld Watch Show

Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...

Copywriter for Watch Companies - Baselworld A to Z

Harness the power of customer case studies

They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here

Defence Industry Client Case Study Writer

Style & Fashion Writer

Copywriting for businesses in the style, fashion and watch industries...

Gloucestershire Style & Fashion Writer


Projects for clients facing similar copywriting challenges to you – read more

copywriter portfolio

Automotive Copywriter

Writing about cars, car parts and the businesses that mend and drive them.

automotive copywriter for audi vw specialist centre website

Engineering Copywriter

Experienced copywriter seeks more engineering copywriting opportunities – read more

Image of engineering copywriting samples

Luxury Watch Writer

Writing digital and conventional copy for, and about, luxury watch brands...

Luxury watch writer

Executive chauffeurs

Need a copywriter who understands your industry? Click the image!

copywriter for chaffeur businesses

Get words working harder for your UK helicopter business

Experienced copywriter seeks more helicopter-related UK writing opportunities – read more

Travel Copywriter

Here's one I wrote earlier. My take on Öckerö, Sweden. Wanderlust, I'm coming...

Bikes are a great way to get around on Ockero

How Good is your Website Content?

You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...

Handout for How Good is your Website Content?

As Featured in Gloucestershire's The Local Answer

Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...

Local Answer Travel Writer & Fashion Writer


Visit Copywriters Gloucestershire: Writing Now