By their own admission, excellent builders aren’t always brilliant construction writers. Even if they are, they always seem strapped for time to create the copy their website or other promotional materials need in ever-more competitive marketplaces. Don’t worry! If you’re too busy with roofing, or another delivery from Travis Perkins, to get vital copywriting off your to-do list, I can help. It's what I do every day as a construction copywriter: crafting the words that you don't have the time, the specialist skills or the inclination to write...
Few, if any, copywriters share my combination of writing experience, a background in the building and construction materials sectors, and the understanding it gives me when I write for businesses like yours.
Given the fun I once had selling and marketing in the building products industry, it’s hardly surprising that I’ve continued this interest as a freelance construction copywriter. Add my marketing experience in the decorative building products sector (including time on the Gardens Committee for the RHS Chelsea Flower Show) and I'm sure you will appreciate my interest in copywriting for building and construction companies such as the ones that follow.
More importantly, here are the benefits that I bring to building and construction-related projects like yours:
Buildt is an experienced quantity surveying and cost consultancy practice based in in Guildford, Surrey. They work closely with developers, contractors and subcontractors across Greater London and Southeast England and beyond – to help them save time, make money, build reputations and move projects to successful, timely, profitable completion.
QS work is specialised. My client is an experienced, highly-skilled quantity surveyor, but not a professional website writer. Besides, it made perfect sense for me tow write to Matt's brief while he focused on developing his business. So that's what I did. He had clear ideas about how he wanted to present the business and its capabilities, so I listened patiently, considered the challenge carefully, then crafted copy that would lift Buildt above the 'corporate speak' that's so usual in professional services.
Imagine my delight a couple of years later when Matt at Build sent me this brief email message:
'A comment from a marketing guy who has looked at my website: "One thing I would say is that having looked at it in a little more detail, your website is extremely well written. I really like the way it’s phrased – a lot of the big firms out there could learn a lot from that copy." Thought you’d appreciate it.'
Indeed I do. If you need a seriously talented, and very experienced, QS in Southeast England, contact Matt at Buildt. But if you want to lift your building and construction industry website or brochure copy above the groundswell of 'corporate speak', please contact me!
Working with Devon-based online marketing specialists, Craythorn Consultants, this assignment consisted of crafting engaging monthly online articles for a firm of surveyors based in London.
When I worked for established Bristol property restorers and convertors Stone BCI, it was through Website designers and software developers Newicon, also based in Bristol. The work involved new content and editing of draft copy for a new website and associated project case studies. You can read more here
I first wrote for Cheltenham-based John Parry Limited through MA Design, before moving to a direct relationship. Having an understanding of property and construction helped enormously when I wrote and copy-edited content for the new John Parry website (see above). Because I was familiar with the field, I was able to work quickly with minimal client input to create a large set of optimised pages that gave the site instant online impact.
Although many clients initially find me through my website, I'm fortunate to enjoy a high level of repeat business as well as projects that reach me on recommendation and through business networking. Sometimes, I even work as a construction copywriter for the same organisation (at different times) through two different clients; this happened with work for Cheltenham-based Spatial Structures. First there was SEO website copy for my old friends MA Design; later, sales letter writing for Prestbury Marketing.
Another of my clients was Gloucestershire-based builder and property restoration specialist Willison Construction for whom I worked on website copywriting for a new company website as well as their bespoke joinery business in Cheltenham.
As with so many clients when they first find me, the search engine optimisation on my own website led to an enquiry from Sash Windows London – and more SEO writing, this time on a suite of pages for this specialist window and bespoke joinery business.
When Cheltenham-based Cotswold Fibreglass Roofing urgently needed a new website, I was able to help. Having just launched their business as a TOPSEAL approved installer, my client urgently needed a content-rich site to engage prospective customers and channel them into the quotation process. Based on researched page keywords sets from Great Position!, I quickly created the required copy, including a homepage, landing pages and frequently asked question (FAQ) pages.
From the latest steel-framed membrane construction to the engineering precision of screw piling, writing for the building and construction industry has reminded me how interesting and varied this field is – and the difference creative, benefit-packed SEO copywriting can make when new and established businesses need to differentiate themselves.
Above all, writing for these organisations and others demonstrated the value of hiring in skilled freelance copywriting capability to get copywriting off your to-do list. Time and time again, I get to work at what I do best, which frees up my clients (and their clients) to get on with what they do best.
As Midlands-based Arden Construction discovered on their new website, why tie-up senior management to do SEO copywriting when I can do it better and faster? (Just don't ask your construction copywriter to build an office block or restore a listed building!)
Before interior or exterior works can start, someone has to design the structure and its interior. That demands high-quality product selectors, such as the encyclopedic volume that Mosaique Design created for Karndean International. I was responsible for writing benefit-led section introductions and product descriptions for the numerous Karndean ranges featured in the guide.
Whether you’re a small Gloucestershire builder or a major construction materials firm, my copywriting skills and industry experience can add value to your online or offline marketing materials – while you get on with the work you do best.
Do you operate in building products, civil engineering or construction? Are you struggling to get vital copywriting off your to-do list and out into the market? If so, I'm an experienced construction copywriter who can help.
Do you need to get writing about watches off your to-do list? Click the image below...
Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing
Harness my experience in aerospace, aerospace tech pubs and aviation copywriting. Click the image...
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here
Projects for clients facing similar copywriting challenges to you – read more
Experienced copywriter seeks more engineering copywriting opportunities – read more
Experienced copywriter seeks more helicopter-related UK writing opportunities – read more
How to guarantee your next flight is on an A380 superjumbo https://t.co/0mBmt6GW1X via @@TelegraphTravel
To get watch lovers into the mood for Baselworld 2019 – my A to Z Review of Baselworld 2018 https://t.co/0UOuTmk2za
The Craziest Car Commercial Of The 1980s Involved Launching A Car Off An Aircraft Carrier And Strapping It To A Sub… https://t.co/dews1JSPnv
Lot's of new examples of my work as a case study copywriter – https://t.co/xw5MbeEMk4
Updated page about my work as copywriter for the watch market https://t.co/3BvsUh0UbX
You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...
Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...