Building and construction copywriter 

By their own admission, excellent builders aren’t always brilliant construction writers. Even if they are, they always seem strapped for time to create the copy their website or other promotional materials need in ever-more competitive marketplaces. Don’t worry! If you’re too busy with roofing, or another delivery from Travis Perkins, to get vital copywriting off your to-do list, I can help. It's what I do every day as a construction copywriter: crafting the words that you don't have the time, the specialist skills or the inclination to write...

CALL 01242 520573 or email for a quote

Copywriter for building and construction: The Shard

More about building and construction copywriting

Few, if any, copywriters share my combination of writing experience, a background in the building and construction materials sectors, and the understanding it gives me when I write for businesses like yours.

Given the fun I once had selling and marketing in the building products industry, it’s hardly surprising that I’ve continued this interest as a freelance construction copywriter. Add my marketing experience in the decorative building products sector (including time on the Gardens Committee for the RHS Chelsea Flower Show) and I'm sure you will appreciate my interest in copywriting for building and construction companies such as the ones that follow.

More importantly, here are the benefits that I bring to building and construction-related projects like yours:

  • Industry knowledge helps me get up to speed fast.
  • Hiring me frees up company resource for other business tasks.
  • As a construction copywriter, I write high-quality copy, fast.
  • SEO copy skills for content that humans and search engines love.

Copywriter for a Home Counties quantity surveying practice

Buildt is an experienced quantity surveying and cost consultancy practice based in in Guildford, Surrey. They work closely with developers, contractors and subcontractors across Greater London and Southeast England and beyond – to help them save time, make money, build reputations and move projects to successful, timely, profitable completion.

QS work is specialised. My client is an experienced, highly-skilled quantity surveyor, but not a professional website writer. Besides, it made perfect sense for me tow write to Matt's brief while he focused on developing his business. So that's what I did. He had clear ideas about how he wanted to present the business and its capabilities, so I listened patiently, considered the challenge carefully, then crafted copy that would lift Buildt above the 'corporate speak' that's so usual in professional services.

Imagine my delight a couple of years later when Matt at Build sent me this brief email message:

'A comment from a marketing guy who has looked at my website: "One thing I would say is that having looked at it in a little more detail, your website is extremely well written. I really like the way it’s phrased – a lot of the big firms out there could learn a lot from that copy." Thought you’d appreciate it.'

Indeed I do. If you need a seriously talented, and very experienced, QS in Southeast England, contact Matt at Buildt. But if you want to lift your building and construction industry website or brochure copy above the groundswell of 'corporate speak', please contact me!


Building & Construction Copywriter


Copywriter for a London surveying practice

Working with Devon-based online marketing specialists, Craythorn Consultants, this assignment consisted of crafting engaging monthly online articles for a firm of surveyors based in London.


Online article writier for a London surveying practice

Copywriter for a long-established Bristol property
restoration and conversion company

When I worked for established Bristol property restorers and convertors Stone BCI, it was through Website designers and software developers Newicon, also based in Bristol. The work involved new content and editing of draft copy for a new website and associated project case studies. You can read more here

building and construction copywriter for Stone BCI in Bristol

Copywriter for a Cheltenham property and
construction consultancy

I first wrote for Cheltenham-based John Parry Limited through MA Design, before moving to a direct relationship. Having an understanding of property and construction helped enormously when I wrote and copy-edited content for the new John Parry website (see above). Because I was familiar with the field, I was able to work quickly with minimal client input to create a large set of optimised pages that gave the site instant online impact.

Copywriting for Spatial Structures in Cheltenham

Although many clients initially find me through my website, I'm fortunate to enjoy a high level of repeat business as well as projects that reach me on recommendation and through business networking. Sometimes, I even work as a construction copywriter for the same organisation (at different times) through two different clients; this happened with work for Cheltenham-based Spatial Structures. First there was SEO website copy for my old friends MA Design; later, sales letter writing for Prestbury Marketing. 

Spatial Structures homepage – SEO copywriting by Al Hidden, Gloucestershire copywriter.

SEO copywriter for an upmarket Gloucestershire builder

Another of my clients was Gloucestershire-based builder and property restoration specialist Willison Construction for whom I worked on website copywriting for a new company website as well as their bespoke joinery business in Cheltenham.

Copywriters Cheltenham: website for Cheltenham builder Willison Construction.

And for a London sash windows specialist

As with so many clients when they first find me, the search engine optimisation on my own website led to an enquiry from Sash Windows London – and more SEO writing, this time on a suite of pages for this specialist window and bespoke joinery business.

Fibreglass roofing

When Cheltenham-based Cotswold Fibreglass Roofing urgently needed a new website, I was able to help. Having just launched their business as a TOPSEAL approved installer, my client urgently needed a content-rich site to engage prospective customers and channel them into the quotation process. Based on researched page keywords sets from Great Position!, I quickly created the required copy, including a homepage, landing pages and frequently asked question (FAQ) pages.

Gloucestershire copywriters: screenshot for the Cotswold GRP Roofing website.

Quality copy helps differentiate your business

From the latest steel-framed membrane construction to the engineering precision of screw piling, writing for the building and construction industry has reminded me how interesting and varied this field is – and the difference creative, benefit-packed SEO copywriting can make when new and established businesses need to differentiate themselves.

Above all, writing for these organisations and others demonstrated the value of hiring in skilled freelance copywriting capability to get copywriting off your to-do list. Time and time again, I get to work at what I do best, which frees up my clients (and their clients) to get on with what they do best.

As Midlands-based Arden Construction discovered on their new website, why tie-up senior management to do SEO copywriting when I can do it better and faster? (Just don't ask your construction copywriter to build an office block or restore a listed building!)

Copywriter for Arden Construction

Product selectors too

Before interior or exterior works can start, someone has to design the structure and its interior. That demands high-quality product selectors, such as the encyclopedic volume that Mosaique Design created for Karndean International. I was responsible for writing benefit-led section introductions and product descriptions for the numerous Karndean ranges featured in the guide.

Whether you’re a small Gloucestershire builder or a major construction materials firm, my copywriting skills and industry experience can add value to your online or offline marketing materials – while you get on with the work you do best.


Copywriter for housebuilder, The House Maker


Take the next step

Do you operate in building products, civil engineering or construction? Are you struggling to get vital copywriting off your to-do list and out into the market? If so, I'm an experienced construction copywriter who can help.

Please call 01242 520 573 or email me


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Member of the Professional Copywriters' Network

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