Firestarter is a successful Cotswold-based organisation that delivers 'sales and growth engines that achieve real, measurable, positive impact on business performance and profitability'. That's what it says on their website and having worked with the team for several years, I've seen them in action enough to be able to confirm it.
Like many marketing organisations, Firestarter has capability to turn out very capable copywriting. However, doing so doesn't make the best use of the team's skills, expertise and high-value time. That's one of the reasons we've found ourselves working together on a variety of projects for clients in several very different sectors.
Here's what Firestarter's managing director, Chris O'Riordan kindly said about my copywriting on LinkedIn:
Al has a great approach. He comes straight to the point with his own business' proposition - he's there to do the copy-writing work that you're too busy, unskilled to do or just keep putting off. Things don't get done if people don't do them and Al is a great example of someone with an insight and skill who can deliver consistent high class results whilst letting you get that case study, literature, report, web-site or whatever off your desk once and for all.
Here's a selection of the writing I've done for Firestarter clients as part of the weork they do to supercharge their clients' sales efforts and deliver revenue and profit:
As you can see, this work covers a big part of the marketing collateral spectrum. The range and diversity of clients is similarly broad. I've written for businesses in sectors including these:
If you want to give your business a boost with a complete sales and marketing support package, you should talk to Firestarter – perhaps I'll get to do some writing for you.
Alternatively, if you know what needs to be written, but haven't got the time, inclination or specialist skills to write it yourself, we should talk directly.
What works for Firestarter and their clients could work for you too.
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Projects for clients facing similar copywriting challenges to you – read more
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