Copy for Gemini Translation Services

It's always a pleasure when a former colleague gets in touch after a long while and asks for help with a copywriting project. As well as the satisfaction of another web copywriting challenge, there's the opportunity to reminisce and catch up about the old days...


Homepage for Gemini Translation Services site.


Gemini was updating a first generation website

Such was the case when my old Tongue-Tied colleague Michael Langley called from Gemini Translation Services in Bristol. The business, which boasts translation into and out of more than 200 languages and specialises in commercial translation (including work for a very high profile European luxury car manufacturer) was updating a very basic first generation website.

Best possible advice – every time

I pride myself on giving best possible advice to enquirers. It was immediately apparent that Gemini needed solid SEO advice before we started to write. It was the perfect project for Neil Tufano at Great Position!

With Neil onboard, the competitive analysis and keyword research was soon in place for what is an incredibly competitive web search environment. Michael was close on his heels with a stunning new website design and architecture. And of course, as subcontractor for Great Position! I was writing the content for the new site: a suite of carefully optimised pages designed to appeal to the search engines as well as human site visitors. As usual, the deadlines were tight as I wrote about topics such as 'translation services' legalisation services' and localisation/internationalisation. 

What Gemini Translation Services said about working with me...

Gemini's managing director, Darren Elliott was kind enough to sum-up the experience as follows:

'Gemini Translation Services hired the copywriting skills of Al Hidden to assist them in the re-launch of their web site and SEO programme. Al’s approach was refreshingly different, he took time to understand the business, the markets we operate in, what we were trying to achieve and the direction we wanted to take the business. He then worked with the keyword summaries to produce copy which ‘fitted’ into the profile of the site whilst capturing the purpose of the SEO development plan. Working with Al has been a pleasure and I would recommend that you give this guy a try.'

Blog posts too

More recently, I've been working with gemini again – this time on a series of blog posts covering topics related to their areas of activity. I take their brief, then get on with the eriting while the team focuses on other pressing day-to-day activities. Here are a few examples:

Medical translations: where translation walks a high wire
From vellum to modern translation services in under 1000 words…


Copywriter for gemini translation services blog




What worked for Gemini can work for your business too

Whether you have a translation business, wish to promote and differentiate a luxury car manufacturer, or simply want to give a new business start-up the best launch on the web, I can help with the copywriting. And if you need to translate your site content for overseas markets? That's when you need UK translation services specialists like Gemini...

For more information about website copywriting that won't read like 'Double Dutch', please contact me now







Professional Body

Member of the Professional Copywriters' Network

Watch Industry Copywriter

Do you need to get writing about watches off your to-do list? Click the image below...

Watch industry copywriter

Uchi Horology Series

Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing


Aerospace Copywriting

Harness my experience in aerospace, aerospace tech pubs and aviation copywriting. Click the image...

Aerospace copywriter

What clients say

'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say

Travel & Holiday Copywriter

Website copywriter for a top cycling holidays company...

Travel, Tourism & Holiday copywriter

A Copywriter's A to Z of the Baselworld Watch Show

Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...

Copywriter for Watch Companies - Baselworld A to Z

Harness the power of customer case studies

They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here

Defence Industry Client Case Study Writer

Style & Fashion Writer

Copywriting for businesses in the style, fashion and watch industries...

Gloucestershire Style & Fashion Writer


Projects for clients facing similar copywriting challenges to you – read more

copywriter portfolio

Automotive Copywriter

Writing about cars, car parts and the businesses that mend and drive them.

automotive copywriter for audi vw specialist centre website

Engineering Copywriter

Experienced copywriter seeks more engineering copywriting opportunities – read more

Image of engineering copywriting samples

Luxury Watch Writer

Writing digital and conventional copy for, and about, luxury watch brands...

Luxury watch writer

Executive chauffeurs

Need a copywriter who understands your industry? Click the image!

copywriter for chaffeur businesses

Get words working harder for your UK helicopter business

Experienced copywriter seeks more helicopter-related UK writing opportunities – read more

Travel Copywriter

Here's one I wrote earlier. My take on Öckerö, Sweden. Wanderlust, I'm coming...

Bikes are a great way to get around on Ockero

How Good is your Website Content?

You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...

Handout for How Good is your Website Content?

As Featured in Gloucestershire's The Local Answer

Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...

Local Answer Travel Writer & Fashion Writer


Visit Copywriters Gloucestershire: Writing Now