It's always a pleasure when a former colleague gets in touch after a long while and asks for help with a copywriting project. As well as the satisfaction of another web copywriting challenge, there's the opportunity to reminisce and catch up about the old days...
Such was the case when my old Tongue-Tied colleague Michael Langley called from Gemini Translation Services in Bristol. The business, which boasts translation into and out of more than 200 languages and specialises in commercial translation (including work for a very high profile European luxury car manufacturer) was updating a very basic first generation website.
I pride myself on giving best possible advice to enquirers. It was immediately apparent that Gemini needed solid SEO advice before we started to write. It was the perfect project for Neil Tufano at Great Position!
With Neil onboard, the competitive analysis and keyword research was soon in place for what is an incredibly competitive web search environment. Michael was close on his heels with a stunning new website design and architecture. And of course, as subcontractor for Great Position! I was writing the content for the new site: a suite of carefully optimised pages designed to appeal to the search engines as well as human site visitors. As usual, the deadlines were tight as I wrote about topics such as 'translation services' legalisation services' and localisation/internationalisation.
Gemini's managing director, Darren Elliott was kind enough to sum-up the experience as follows:
'Gemini Translation Services hired the copywriting skills of Al Hidden to assist them in the re-launch of their web site and SEO programme. Al’s approach was refreshingly different, he took time to understand the business, the markets we operate in, what we were trying to achieve and the direction we wanted to take the business. He then worked with the keyword summaries to produce copy which ‘fitted’ into the profile of the site whilst capturing the purpose of the SEO development plan. Working with Al has been a pleasure and I would recommend that you give this guy a try.'
More recently, I've been working with gemini again – this time on a series of blog posts covering topics related to their areas of activity. I take their brief, then get on with the eriting while the team focuses on other pressing day-to-day activities. Here are a few examples:
Whether you have a translation business, wish to promote and differentiate a luxury car manufacturer, or simply want to give a new business start-up the best launch on the web, I can help with the copywriting. And if you need to translate your site content for overseas markets? That's when you need UK translation services specialists like Gemini...
For more information about website copywriting that won't read like 'Double Dutch', please contact me now
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