The local Gloucestershire business press loves well-written company and business news: stories about major contracts secured; big milestones in the company's history; profiles of employees who have done something outstanding in the local business community...
If you think you have the makings of a great local business article, it's worth talking to the business editor of your local newspaper, or business magazines such as Cotswold Life Business & Professional. They might even offer to research and write the piece about you. It doesn't come much better than that.
You've been asked to submit a business-related article?
What if you’re asked to submit one or more business-related articles? This is especially likely if you’re buying a business profile or company feature in a local publication. If this is you, and you don't have the time or specialist writing skills to craft a suitable article about your Gloucestershire or Cotswold company, I can help. Let's talk.
When you have an opportunity to send an article for the local business press, it's tempting to send in an overtly 'salesy' article. If your allocated slot in the publication is a paid for one, this is tempting.
An article with more depth
However, I'd recommend businesses in Gloucestershire (or elsewhere) to commission something with more depth. Not just a self-serving promotional article but a piece that offers some useful insights and real value for the local community. In our case, that means Gloucestershire, the Cotswolds and surrounding areas such as Oxfordshire, Worcestershire, Wiltshire Bristol.
This was the approach I took recently for local Cotswold business, unified communications specialists PSU Technology Group on their 30th anniversary. They'd been asked to submit a one-page 'business promotion' for Cotswold Life Business & Professional. But they were pushed for in-house writing resource and the deadline was close. So they contacted me and asked for help.
I help local companies all the time
Rather than just sing their praises and outline the features and benefits of their offer for local (and UK-wide) businesses, I crafted a piece that contrasted the business in the 1980s with today's company. It also looked forward another 30 years! What's more, rather than just feature a concluding one-line quote from one of the directors (as often happens with business news articles), I incorporated their thoughts into the run of the article. It's not rocket-science and it makes for a much more interesting read. This is what I do all the time for customer case studies, trade press articles, press releases and other similar writing.
After taking an initial brief for the article and developing the approach that we'd take, I got on with writing while the PSU team concentrated on the work that they do best. I delivered the article as promised and shortly afterwards it appeared in the publication. Result! More valuable publicity for a successful Cheltenham business.
Have you got a similar opportunity?
Have you got an opportunity to write a piece for the local business press? Are you feeling nervous about how to tackle it? Or maybe you just have too many day-to-day business tasks to concentrate on…
Either way, if you are a Cotswold business, my background in copywriting and PR writing is well suited to this kind of challenge. All you have to do is contact me and brief me. I'll do the rest.
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