Article writer for local business press

The local Gloucestershire business press loves well-written company and business news: stories about major contracts secured; big milestones in the company's history; profiles of employees who have done something outstanding in the local business community...

If you think you have the makings of a great local business article, it's worth talking to the business editor of your local newspaper, or business magazines such as Cotswold Life Business & Professional. They might even offer to research and write the piece about you. It doesn't come much better than that.

Example of local business press: Cotswold Life Business & Professional

You've been asked to submit a business-related article?

What if you’re asked to submit one or more business-related articles? This is especially likely if you’re buying a business profile or company feature in a local publication. If this is you, and you don't have the time or specialist writing skills to craft a suitable article about your Gloucestershire or Cotswold company, I can help. Let's talk.

Call 01242 520 573 or email me


More about writing for the local business press

When you have an opportunity to send an article for the local business press, it's tempting to send in an overtly 'salesy' article. If your allocated slot in the publication is a paid for one, this is tempting.

An article with more depth

However, I'd recommend businesses in Gloucestershire (or elsewhere) to commission something with more depth. Not just a self-serving promotional article but a piece that offers some useful insights and real value for the local community. In our case, that means Gloucestershire, the Cotswolds and surrounding areas such as Oxfordshire, Worcestershire, Wiltshire Bristol.

A recent example for a successful Cotswold business

This was the approach I took recently for local Cotswold business, unified communications specialists PSU Technology Group on their 30th anniversary. They'd been asked to submit a one-page 'business promotion' for Cotswold Life Business & Professional. But they were pushed for in-house writing resource and the deadline was close. So they contacted me and asked for help.

Example of a business promotion article in the local business press

 

I help local companies all the time

Rather than just sing their praises and outline the features and benefits of their offer for local (and UK-wide) businesses, I crafted a piece that contrasted the business in the 1980s with today's company. It also looked forward another 30 years! What's more, rather than just feature a concluding one-line quote from one of the directors (as often happens with business news articles), I incorporated their thoughts into the run of the article. It's not rocket-science and it makes for a much more interesting read. This is what I do all the time for customer case studies, trade press articles, press releases and other similar writing.

After taking an initial brief for the article and developing the approach that we'd take, I got on with writing while the PSU team concentrated on the work that they do best. I delivered the article as promised and shortly afterwards it appeared in the publication. Result! More valuable publicity for a successful Cheltenham business.

Have you got a similar opportunity?

Have you got an opportunity to write a piece for the local business press? Are you feeling nervous about how to tackle it? Or maybe you just have too many day-to-day business tasks to concentrate on…

Either way, if you are a Cotswold business, my background in copywriting and PR writing is well suited to this kind of challenge. All you have to do is contact me and brief me. I'll do the rest.

For your no-obligation writing consultation, please call 01242 520 573 or email me

 

 

Professional Body

Member of the Professional Copywriters' Network

Watch Industry Copywriter

Do you need to get writing about watches off your to-do list? Click the image below...

Watch industry copywriter

Uchi Horology Series

Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing


 

Aerospace Copywriting

Harness my experience in aerospace, aerospace tech pubs and aviation copywriting. Click the image...

Aerospace copywriter

What clients say

'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say

Travel & Holiday Copywriter

Website copywriter for a top cycling holidays company...

Travel, Tourism & Holiday copywriter

A Copywriter's A to Z of the Baselworld Watch Show

Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...

Copywriter for Watch Companies - Baselworld A to Z
 

Harness the power of customer case studies

They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here

Defence Industry Client Case Study Writer

Style & Fashion Writer

Copywriting for businesses in the style, fashion and watch industries...

Gloucestershire Style & Fashion Writer

PORTFOLIO

Projects for clients facing similar copywriting challenges to you – read more

copywriter portfolio

Automotive Copywriter

Writing about cars, car parts and the businesses that mend and drive them.

automotive copywriter for audi vw specialist centre website

Engineering Copywriter

Experienced copywriter seeks more engineering copywriting opportunities – read more

Image of engineering copywriting samples

Luxury Watch Writer

Writing digital and conventional copy for, and about, luxury watch brands...

Luxury watch writer

Executive chauffeurs

Need a copywriter who understands your industry? Click the image!
 

copywriter for chaffeur businesses

Get words working harder for your UK helicopter business

Experienced copywriter seeks more helicopter-related UK writing opportunities – read more

Travel Copywriter

Here's one I wrote earlier. My take on Öckerö, Sweden. Wanderlust, I'm coming...
 

Bikes are a great way to get around on Ockero

How Good is your Website Content?

You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...

Handout for How Good is your Website Content?

As Featured in Gloucestershire's The Local Answer

Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...

Local Answer Travel Writer & Fashion Writer

READ MY LATEST BLOG POST

Visit Copywriters Gloucestershire: Writing Now