You're a skilled garden designer or landscaper who needs words to work harder for you online or in print. I'm an experienced Cheltenham copywriter with a background in decorative building products, landscaping and garden design.
Just as you work wonders with plants, timber, paving and water, I craft the words you don't have the time, specialist skills or inclination to write. While you work at designs or on clients' sites, I get vital brochure content or website copy off your to-do list and working for you. We should have a chat – and if you remind me, I'll tell you how I was once on the RHS Chelsea Flower Show Gardens Committee...
Few, if any, copywriters in Gloucestershire share my background in the decorative building products, garden design and landscaping business – or the understanding it gives when I write for organisations like yours. From Bradstone Wetherdale, to SUDS schemes; from decking to Indian sandstone, I talk your language when I write.
Such was the case when Gloucestershire graphic designer Julian Knott introduced me to Cotswolds-based garden design and landscaping specialist William Curtis. My contribution to the project embraced copywriting for Will's new website and brochure.
Space was tight, so every word had to count as I promoted the various services that Will offers – and captured his unique skills, experience and landscaping philosophy in a concise autobiography. Here's what company director, Kathryn Curtis, was kind enough to say about my copywriting:
'I enlisted Al's expertise to help develop a website for my husband's Landscaping and Garden Design Business and I could not have been more impressed with the service I received from Al. I really felt he listened to what we wanted and this was truly reflected in the text he produced for us - it surpassed all our expectations. I could not recommend Al highly enough.'
Having worked in decorative building products and construction materials, I understand what it's like to try and get creative work done in the face of a thousand and one business pressures. And as an experienced copywriter, I understand the importance of getting the tone of voice just right for your organisation. And writing for human readers as well as search engines if we're doing website copy.
I also understand that an evening consultation or fact-finding meeting may suit you best after a long day on your drawing board or the tools. I can even meet you on site – I've spent enough time on them over the years.
When you need copywriting, you could choose any old wordsmith... Or you could entrust your copywriting to an experienced Gloucestershire copywriter who's sold and designed building products, managed marketing communications for decorative building products and ran a national garden design competition for several years.
And of course, I write for garden design and landscaping, with clients including Cheltenham-based Acorn Landscapes, the Garden Landscaping Consultancy and (through SEO specialist Great Position!) London-based Morgan & Neal.
Whether yours is a small garden landscaping firm or a major decorative building products company, my skills and experience can help you define and differentiate yourself in competitive markets. Imagine how my copywriting skills and industry experience will add value to your online or offline marketing materials – while you get on with what you do best.
Will you let vital copywriting stay on your to-do list while you toil away on site, or will you let me unleash the power of great copywriting on your website or in your brochure?
Your initial free consultation is just a phone call or email away.
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Projects for clients facing similar copywriting challenges to you – read more
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