I was delighted when Shetland-based knitwear specialist Mati Ventrillon asked me for help with the website copy for her new website. Mati is a fascinating craftsperson and entrepreneur who has singlehandedly taken on the challenge of revitalising genuine Fair Isle knitwear.
With the tight launch deadline for her new brand approaching, I worked closely with Mati to understand what drives her bespoke knitwear brand. At the heart of our collaboration was an understanding of Fair Isle knitwear's long and rich heritage. As well as in-depth fact-finding interviews with Mati, my research involved in-depth reading about Fair Isle's unique knitwear.
Armed with this background information, I set out to tell Mati's story and articulate the values at the heart of her brand. In particular, it was important that I emphasised how Mati Ventrillon Knitwear is inspired by Fair Isle's long evolution – and Mati's determination to 'perpetuate a heritage and craft tradition borne of hardship and extreme beauty'.
Through carefully chosen words, I painstakingly crafted Mati's story and the history of Fair Isle, which is knitted into every bespoke kep and fisherman's jumper.
I've already asserted my status as a Shetland copywriter, based on blog writing I've done for Uradale Organics. Now, I've consolidated that claim with a project that took me into the depths of Shetland history and culture – while helping to promote a brand that, I believe, could soon shine brightly on the world knitwear scene.
Whether you are based on Shetland or near me in Gloucestershire, if you need help with the words that will define and differentiate your brand, we should talk.
Advice and your initial copywriting consultation are free. Please call 01242 520 573 or email me.
Do you need to get writing about watches off your to-do list? Click the image below...
Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here
Projects for clients facing similar copywriting challenges to you – read more
Experienced copywriter seeks more engineering copywriting opportunities – read more
Experienced copywriter seeks more helicopter-related UK writing opportunities – read more
Uchi Horology Series - Timepiece Art - Watch Industry Copywriting https://t.co/h5X2Fqu6dM
So pleased to see the new #watchgecko page about brand ambassador Michael Langley https://t.co/8zhNgTpeyp
Do you agree with last-minute zip-merging? My answer: Yes. What do you think? https://t.co/lVoSXSwF3t
You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...
Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...