Copywriter for Maximise (UK) Ltd

Most of us are well aware of the sophisticated psychology and store layout devices that major retailers such as Waitrose, Tesco and Lidl use to get us to buy when we are in store. But the location of each store in the first place is the subject of an equally – if not more – sophisticated process.

 

brochure copywriter in gloucestershire – maximise uk brochure cover

 

 

 

 

 

 

 

 

 

 

 

Maximise (UK) Ltd is one such specialist consultancy. I met its owner, David Haywood, at a business networking meeting. Shortly afterwards, David contacted me about copywriting support for his specialist retail store location consultancy. He needed a brochure that would represent his expertise at a high level in prospective client companies – and a series of cover letters to accompany the new brochure.

Establishing Maximise UK's professionalism and expertise

This was another classic example of a busy professional who doesn't have the time or the specialist copywriting skills to craft the copy their growing business urgently needs – in this case, a professional sales brochure to establish Maximise (UK) Ltd's professionalism and credibility among major national retail groups. The result was a massive improvement over the original in-house document.

 

cheltenham copywriter – maximise uk brochure before and after

 

 

 

 

 

Working with a skilled graphic designer

So our first project involved copywriting to highlight David's considerable skills, experience and the benefits of the proprietary store location application he developed. I introduced David to graphic designer Sam Hemmings at Design Fibre in Stroud. Between us, we then crafted an integrated graphic and copy solution to meet David's brief.

The main components were as follows:

  • Thorough fact-finding to understand Maximise (UK) Ltd and
    identify its benefits and differentiators.
  • Integration of engaging copy with graphics.
  • Telling a logical story from introduction to call to action.
  • Designing and deploying a suitable tone of voice.
  • Delivery of draft copy and incorporation of minor client amends
    to a tight production schedule.
  • Writing of a LinkedIn announcement and cover letters to accompany
    the launch of the product and brochure.

A delighted client

The brochures have been delivered to Maximise (UK) Ltd, who are delighted with the result of my collaboration with Sam at Design Fibre. Given the specialised, very close-knit market for store location services, the new brochures will establish the consultancy's credibility with the UK's main retail groups.

 

brochure copywriter: maximise uk brochure spread

 

 

 

 

 

In David Haywood's words...

David was kind enough to sum up my contribution in his LinkedIn recommendation:

'Having not used a copywriter before, I was unsure what to expect. Following an initial meeting with Al, I was very impressed with his patience and willingness to understand my business, product and promotional ideas. The enthusiasm and creativity that Al introduced ensured that a top quality promotional document was produced.'

 

Now armed with his new brochure and sales letters, David is ready to promote an excellent product to the higher echelons of the UK retail sector. And along the way, his time has been freed up to concentrate on the things only he can do for his business.

 

I can help you too

Are you in a similar position as David? Are there too many things on your to-do list – yet you know that brochure (or website, or press release or case study) has to be written?

If so, I may be able to help get that vital business writing off your to-do list and working for you in print or online. To discover how, please call me now on 01242 520 573 or email me

 

 

 

 

 

Professional Body

Member of the Professional Copywriters' Network

Watch Industry Copywriter

Do you need to get writing about watches off your to-do list? Click the image below...

Watch industry copywriter

Uchi Horology Series

Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing


 

Aerospace Copywriting

Harness my experience in aerospace, aerospace tech pubs and aviation copywriting. Click the image...

Aerospace copywriter

What clients say

'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say

Travel & Holiday Copywriter

Website copywriter for a top cycling holidays company...

Travel, Tourism & Holiday copywriter

A Copywriter's A to Z of the Baselworld Watch Show

Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...

Copywriter for Watch Companies - Baselworld A to Z
 

Harness the power of customer case studies

They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here

Defence Industry Client Case Study Writer

Style & Fashion Writer

Copywriting for businesses in the style, fashion and watch industries...

Gloucestershire Style & Fashion Writer

PORTFOLIO

Projects for clients facing similar copywriting challenges to you – read more

copywriter portfolio

Automotive Copywriter

Writing about cars, car parts and the businesses that mend and drive them.

automotive copywriter for audi vw specialist centre website

Engineering Copywriter

Experienced copywriter seeks more engineering copywriting opportunities – read more

Image of engineering copywriting samples

Luxury Watch Writer

Writing digital and conventional copy for, and about, luxury watch brands...

Luxury watch writer

Executive chauffeurs

Need a copywriter who understands your industry? Click the image!
 

copywriter for chaffeur businesses

Get words working harder for your UK helicopter business

Experienced copywriter seeks more helicopter-related UK writing opportunities – read more

Travel Copywriter

Here's one I wrote earlier. My take on Öckerö, Sweden. Wanderlust, I'm coming...
 

Bikes are a great way to get around on Ockero

How Good is your Website Content?

You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...

Handout for How Good is your Website Content?

As Featured in Gloucestershire's The Local Answer

Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...

Local Answer Travel Writer & Fashion Writer

READ MY LATEST BLOG POST

Visit Copywriters Gloucestershire: Writing Now