Copywriter for Maximise (UK) Ltd

Most of us are well aware of the sophisticated psychology and store layout devices that major retailers such as Waitrose, Tesco and Lidl use to get us to buy when we are in store. But the location of each store in the first place is the subject of an equally – if not more – sophisticated process.


brochure copywriter in gloucestershire – maximise uk brochure cover












Maximise (UK) Ltd is one such specialist consultancy. I met its owner, David Haywood, at a business networking meeting. Shortly afterwards, David contacted me about copywriting support for his specialist retail store location consultancy. He needed a brochure that would represent his expertise at a high level in prospective client companies – and a series of cover letters to accompany the new brochure.

Establishing Maximise UK's professionalism and expertise

This was another classic example of a busy professional who doesn't have the time or the specialist copywriting skills to craft the copy their growing business urgently needs – in this case, a professional sales brochure to establish Maximise (UK) Ltd's professionalism and credibility among major national retail groups. The result was a massive improvement over the original in-house document.


cheltenham copywriter – maximise uk brochure before and after






Working with a skilled graphic designer

So our first project involved copywriting to highlight David's considerable skills, experience and the benefits of the proprietary store location application he developed. I introduced David to graphic designer Sam Hemmings at Design Fibre in Stroud. Between us, we then crafted an integrated graphic and copy solution to meet David's brief.

The main components were as follows:

  • Thorough fact-finding to understand Maximise (UK) Ltd and
    identify its benefits and differentiators.
  • Integration of engaging copy with graphics.
  • Telling a logical story from introduction to call to action.
  • Designing and deploying a suitable tone of voice.
  • Delivery of draft copy and incorporation of minor client amends
    to a tight production schedule.
  • Writing of a LinkedIn announcement and cover letters to accompany
    the launch of the product and brochure.

A delighted client

The brochures have been delivered to Maximise (UK) Ltd, who are delighted with the result of my collaboration with Sam at Design Fibre. Given the specialised, very close-knit market for store location services, the new brochures will establish the consultancy's credibility with the UK's main retail groups.


brochure copywriter: maximise uk brochure spread






In David Haywood's words...

David was kind enough to sum up my contribution in his LinkedIn recommendation:

'Having not used a copywriter before, I was unsure what to expect. Following an initial meeting with Al, I was very impressed with his patience and willingness to understand my business, product and promotional ideas. The enthusiasm and creativity that Al introduced ensured that a top quality promotional document was produced.'


Now armed with his new brochure and sales letters, David is ready to promote an excellent product to the higher echelons of the UK retail sector. And along the way, his time has been freed up to concentrate on the things only he can do for his business.


I can help you too

Are you in a similar position as David? Are there too many things on your to-do list – yet you know that brochure (or website, or press release or case study) has to be written?

If so, I may be able to help get that vital business writing off your to-do list and working for you in print or online. To discover how, please call me now on 01242 520 573 or email me






Professional Body

Member of the Professional Copywriters' Network

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