This project started with a chance encounter at a Tewkesbury business networking event, at which time I mentioned to Mike Gibson that I had already done copywriting for an executive chauffeuring business. A couple of months later, we met again and I was able to give Mike some advice on blogging, as well as on his plans for a revised business website. That was when he kindly asked me to quote for copywriting a new brochure to showcase his services.
After taking Mike's brief, I got Sam Hemmings (Design Fibre) involved with the design and we worked as the classic copywriter and art director team to realise Mike's vision for his brochure.
The result was a DL tri-fold leaflet with six panels and an approach to demonstrating MG's services that departed from the norm for chauffeur businesses. Instead of just describing services such as airport transfers, event chauffeuring and business travel, I used a mini-scenario to get the reader to imagine themselves enjoying Mike's services. For example:
AIRPORT TRANSFERS – You arrive at Departures and see other travellers, stressed by motorway traffic, changing trains or being crammed into buses. While they struggled, you relaxed in luxury, made calls in privacy and contemplated your trip …
Within a few days of sign-off, the printed leaflets were with Mike and ready to hand out to PAs and other prospects, as well as as magazine inserts in the Cotswolds, where Mike is based.
Here's what Mike kindly said a few months later on Twitter:
Do you operate an executive chauffeur service that could use some inspired copy in a brochure, blog or website? If you haven't the time, specialist skills or inclination to write your own chauffeur service brochure I can help. I'll write while you drive...
What worked for MG Executive Travel can work for you too. For more information and a chat about how professional copywriting can define and differentiate your business, please call me on 01242 520 573 or email me
If You Want to Write a Book, Write Every Day or Quit Now https://t.co/RYw62ER9gw
Why luxury watches cost so much money https://t.co/skTUGpI11C
What You Can Learn From These Logos By Famous Designers And Why They Work https://t.co/NXrp62kZUv
200-mile Frank Lloyd Wright Trail in Wisconsin showcases architect's diverse works in his home state https://t.co/vRdEKamVAC
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here
Experienced copywriter seeks more helicopter-related UK writing opportunities – read more
You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Projects for clients facing similar copywriting challenges to you – read more
Ever wonder what you actually get when you pay 'peanuts' for SEO articles or other copywriting on sites such as Fiverr. Here's the answer...