Copywriting for Mosaique Design

I’ve been working with Tewkesbury-based Mosaique Design (now Mosaique Creative & Marketing) as a freelance copywriter since 2007. Our partnership began when Mosaique wanted the services of an experienced, locally-based writer with a good grasp of technical subjects and the ability to relate to Toyota dealership teams while researching for projects.

freelance copywriters gloucestershire


Mosaique Design Al Hidden Copywriter Google review


My first project was a single DPS in a Toyota newsletter aimed at the independent motor repairers. Here’s how the partnership evolved.

Toyota GB

Technical copywriting and newsletter copywriting targeted at the UK independent motor repairers (IMRs) with the objective of promoting Toyota genuine parts sales.

  • Quarterly newsletter copywriting for Toyota first!
  • Marketing datasheets on specific automotive component topics
  • Content for Original magazine
Remanufactured parts newsletter spread for Toyota GB.

Bentley Iconic Classics

It's amazing to consider how far we've come together since I started working with Mosaique Design in 2007. In the automotive space, a partnership that started with Toyota continues 12 years later with work on Bentley Motors' 2019 Bentley Collection Retailer Guide.

Bentley Collection  Retailer Guide

What a privilege it was to work on the comprehensive retailer guide book that supports Bentley dealerships as they recommend and sell Bentley-themed lifestyle accessories to owners and enthusiasts. It was a particular honour given that 2019 is the Centenery Year for this quintessentially British automotive brand.

Bentley Classic Collection bespoke Polo shirts

My brief – against a tight deadline – was to craft nearly 70 product descriptions that captured the essence of Bentley accessories ranging from bespoke Polo shirts and exquisite model Bentley cars, to a special line of Bentley fragrances and evocatively-themed Le Mans luggage.

Bentley Collection Retailer Guide Le Mans luggage

Cooper Security

Technical/marketing copy for home security products – for Cooper Security's i-on product range and Touchpoint installer support initiative.

Following the success of my work for Toyota GB, I was invited to write for another Mosaique client, Forest of Dean-based Cooper Security, the owner of iconic security industry brands such as Menvier and Scantronic. Copywriting for Cooper Security included the following:

  • Technical brochure for i-on 16 product launch
  • Customer-facing brochure for i-on 16
  • Touchpoint newsletter
  • Touchpoint launch event invites and press releases
Brochures and newsletters for Cooper Security.

Karndean International

Copywriting on a suite of specifier and vertical market brochures, as well as product launch materials for this important Evesham-based business.

After automotive components and home security, it made a change to work on writing about commercial flooring for Karndean International's new product literature.

  • Commercial Design Flooring specifier guide
  • Vertical market brochure for Karndean Commercial Design Flooring
  • Contractor’s Guide for commercial design flooring
  • Launch event invites/competition brochures for Karndean Art Select
Publications for Karndean International.

Other clients

Since 2007, I’ve also contributed to several smaller projects for other Mosaique Design clients, including these:

  • CF Roberts
  • Intel Healthcare
  • Vero Software Ltd
  • Garrard Windows
  • Wynne Jones
  • AIPEX Intellectual Property Management

Mosaique Design AIPEX Intellectual Property website copywriter


Why the relationship works

Our relationship works well. Apart from the chemistry between me and the Mosaique Design team, the following have all played their part:

  • My writing style suits several of Mosaique Design’s clients
  • I give good value – pricing sensibly and going the extra mile
  • I meet deadlines – always
  • I’m a resourceful, self-starting researcher
  • I’m locally based to deliver responsive service
  • The subject matter matches my interests and experience
  • I’m good to have around and easy to work with (so I’m told)

I can do the same for you

Would you like me to do the same for you and your clients too? Could your PR, design agency or ad agency benefit from my skills in the same way that Mosaique design (and several other firms like them) have?

If so, please contact me now.






Professional Body

Member of the Professional Copywriters' Network

Watch Industry Copywriter

Do you need to get writing about watches off your to-do list? Click the image below...

Watch industry copywriter

Uchi Horology Series

Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing


Aerospace Copywriting

Harness my experience in aerospace, aerospace tech pubs and aviation copywriting. Click the image...

Aerospace copywriter

What clients say

'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say

Travel & Holiday Copywriter

Website copywriter for a top cycling holidays company...

Travel, Tourism & Holiday copywriter

A Copywriter's A to Z of the Baselworld Watch Show

Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...

Copywriter for Watch Companies - Baselworld A to Z

Harness the power of customer case studies

They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here

Defence Industry Client Case Study Writer

Style & Fashion Writer

Copywriting for businesses in the style, fashion and watch industries...

Gloucestershire Style & Fashion Writer


Projects for clients facing similar copywriting challenges to you – read more

copywriter portfolio

Automotive Copywriter

Writing about cars, car parts and the businesses that mend and drive them.

automotive copywriter for audi vw specialist centre website

Engineering Copywriter

Experienced copywriter seeks more engineering copywriting opportunities – read more

Image of engineering copywriting samples

Luxury Watch Writer

Writing digital and conventional copy for, and about, luxury watch brands...

Luxury watch writer

Executive chauffeurs

Need a copywriter who understands your industry? Click the image!

copywriter for chaffeur businesses

Get words working harder for your UK helicopter business

Experienced copywriter seeks more helicopter-related UK writing opportunities – read more

Travel Copywriter

Here's one I wrote earlier. My take on Öckerö, Sweden. Wanderlust, I'm coming...

Bikes are a great way to get around on Ockero

How Good is your Website Content?

You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...

Handout for How Good is your Website Content?

As Featured in Gloucestershire's The Local Answer

Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...

Local Answer Travel Writer & Fashion Writer


Visit Copywriters Gloucestershire: Writing Now