Copywriting for Mosaique Design

I’ve been working with Tewkesbury-based Mosaique Design (now Mosaique Creative & Marketing) as a freelance copywriter since 2007. Our partnership began when Mosaique wanted the services of an experienced, locally-based writer with a good grasp of technical subjects and the ability to relate to Toyota dealership teams while researching for projects.

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Mosaique Design Al Hidden Copywriter Google review


My first project was a single DPS in a Toyota newsletter aimed at the independent motor repairers. Here’s how the partnership evolved.

Toyota GB

Technical copywriting and newsletter copywriting targeted at the UK independent motor repairers (IMRs) with the objective of promoting Toyota genuine parts sales.

  • Quarterly newsletter copywriting for Toyota first!
  • Marketing datasheets on specific automotive component topics
  • Content for Original magazine
Remanufactured parts newsletter spread for Toyota GB.

Bentley Iconic Classics

It's amazing to consider how far we've come together since I started working with Mosaique Design in 2007. In the automotive space, a partnership that started with Toyota continues 12 years later with work on Bentley Motors' 2019 Bentley Collection Retailer Guide.

Bentley Collection  Retailer Guide

What a privilege it was to work on the comprehensive retailer guide book that supports Bentley dealerships as they recommend and sell Bentley-themed lifestyle accessories to owners and enthusiasts. It was a particular honour given that 2019 is the Centenery Year for this quintessentially British automotive brand.

Bentley Classic Collection bespoke Polo shirts

My brief – against a tight deadline – was to craft nearly 70 product descriptions that captured the essence of Bentley accessories ranging from bespoke Polo shirts and exquisite model Bentley cars, to a special line of Bentley fragrances and evocatively-themed Le Mans luggage.

Bentley Collection Retailer Guide Le Mans luggage

Cooper Security

Technical/marketing copy for home security products – for Cooper Security's i-on product range and Touchpoint installer support initiative.

Following the success of my work for Toyota GB, I was invited to write for another Mosaique client, Forest of Dean-based Cooper Security, the owner of iconic security industry brands such as Menvier and Scantronic. Copywriting for Cooper Security included the following:

  • Technical brochure for i-on 16 product launch
  • Customer-facing brochure for i-on 16
  • Touchpoint newsletter
  • Touchpoint launch event invites and press releases
Brochures and newsletters for Cooper Security.

Karndean International

Copywriting on a suite of specifier and vertical market brochures, as well as product launch materials for this important Evesham-based business.

After automotive components and home security, it made a change to work on writing about commercial flooring for Karndean International's new product literature.

  • Commercial Design Flooring specifier guide
  • Vertical market brochure for Karndean Commercial Design Flooring
  • Contractor’s Guide for commercial design flooring
  • Launch event invites/competition brochures for Karndean Art Select
Publications for Karndean International.

Other clients

Since 2007, I’ve also contributed to several smaller projects for other Mosaique Design clients, including these:

  • CF Roberts
  • Intel Healthcare
  • Vero Software Ltd
  • Garrard Windows
  • Wynne Jones
  • AIPEX Intellectual Property Management

Mosaique Design AIPEX Intellectual Property website copywriter


Why the relationship works

Our relationship works well. Apart from the chemistry between me and the Mosaique Design team, the following have all played their part:

  • My writing style suits several of Mosaique Design’s clients
  • I give good value – pricing sensibly and going the extra mile
  • I meet deadlines – always
  • I’m a resourceful, self-starting researcher
  • I’m locally based to deliver responsive service
  • The subject matter matches my interests and experience
  • I’m good to have around and easy to work with (so I’m told)

I can do the same for you

Would you like me to do the same for you and your clients too? Could your PR, design agency or ad agency benefit from my skills in the same way that Mosaique design (and several other firms like them) have?

If so, please contact me now.






Professional Body

Member of the Professional Copywriters' Network

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