Copywriter for Newicon

Here's how Newicon Web and Software Development, based in Bristol, have used my services to free up their time for other tasks and get vital business copywriting off their to-do list.

Whether you're in creative services like Newicon, or in other sectors like their clients, I help when you don't have the time, specialist skills or inclination to do your own copywriting. Because I specialise in writing for online and offline communications, I take away the chore of writing engaging copy so you can get it out on the internet or into print to work hard for you. We should have a chat.

Please call 01242 520 573 or email me

Building & Construction website copy for Stone BCI (client: Newicon)

Stone BCI website and project case-study copy

This project consisted of a striking new website for long-established Bristol property restoration and refurbishment specialists Stone BCI. After a briefing by Newicon, I quickly contacted their client, met for a thorough fact-finding meeting and set to work on the required website copy and project case studies. Working to Newicon's visual brief, I wrote while Newicon and Stone BCI got on with their respective business activities.

My input ranged from strapline development and rewriting case studies to crafting new website content and copy-editing existing material. The result has transformed Stone BCI's online presence in a sector where they've operated successfully since the nineteenth-century. Not only is the new site populated with well-written information to help prospective clients, but the tone of voice has a new consistency and the focus of the writing is on customer benefits and what they mean to organisations requiring refurbishment of commercial, academic, leisure and ecclesiastical property.

Getting copywriting off to-do lists

As you may have noticed in your organisation, it's easy to relegate copywriting to the bottom of your to-do list when you are faced with so many other pressing business tasks. And even if you can write copy, it's hard to ring-fence 'creative time' when you're surrounded by the demands of day-to-day business. That wasn't a problem for Newicon and Stone BCI once I was involved.

Stone BCI Services page by Al Hidden, copywriter for Bristol

A copywriter with practical construction industry experience

It's probably fair to say that another attraction of engaging me for this work was my experience in the construction, building and construction materials industry. Not just that I've already written for construction and building materials clients (which I have), but that I've worked at the sharp (and muddy!) end of the industry. That's because I started my career with more than 10 years in construction industry technical sales and marketing. I've sold into the industry, worked with trades and construction managers, and seen the day-to-day challenges first hand. That's useful when it's time to write about a subject.

How can I help with your written communications? 

Whether you are in web design and software like Newicon, or you're in another sector, imagine how a skilled, reliable freelance copywriter like me could help you communicate? Imagine briefing me, then being able to get back into your business while I write engaging copy for you? Imagine copy being delivered when promised, well-written content that will do you or your clients justice online or in print?

It's easy to do. If you would like advice on copywriting, a free initial consultation, or a quote, just call 01242 520 573 or email me


About Us page writer, Al Hidden


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