Copywriter for Powder Cashmere

I was thrilled to be contacted by Powder Cashmere, based in Stow-on-the-Wold, Gloucestershire. Sue and Francesca had just launched their shop, specialising in cashmere knitwear, jewellery and home perfumes. With the shop in the Cotswolds taking off, they had turned their attention to their website and e-commerce operation. With Christmas 2014 rapidly approaching, time was of the essence and they needed a hand with copy for several informational pages as well as product descriptions.

website copy for powder cashmere site

Freeing the team for other business tasks

As well as helping to get the Powder Cashmere website ready for launch, my input freed Sue and Francesca to concentrate on other aspects of their online and 'bricks and mortar' presence. It was the old story again: I did what I do best, while my clients get on with activities that enable them to apply their unique skills to a business.


Making the most of the pre-Christmas rush

The result, by December 2014, was that the Stow shop was ready to make the most of the pre-Christmas rush. And the new website was showing off and describing Powder Cashmere's goodies to best effect.

product description copywriter for powder cashmere

I'm here if product description writing isn't your thing

Writing product descriptions is more important than ever, but it isn't everyone's cup of tea. If you don't fancy doing it yourself, or if you've tried and given up in despair, don't worry. I write five, six or even seven days a week. Product descriptions like the ones I wrote for Powder Cashmere come fast and easily to me.

product description copywriter for powder cashmere

Original copy is essential – don't upset Google!

We should have a talk. That way, I can write about your products in an engaging way that will appeal to human buyers and the search engines. Remember, since Google's recent algorithm reviews, the search engine is penalising websites that don't offer original (unique) product descriptions. It's no longer enough to reproduce the manufacturer's standard copy. You need something unique and I can provide it.

Please call 01242 520 573 or email me for more information and a quotation.


Professional Body

Member of the Professional Copywriters' Network

Long-form article writing: the iconic VW Beetle

Al Hidden automotive copywriter article about VW Beetle and German watches

What clients say

'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say

Copywriting testimonials for The Gloucestershire Copywriter


Projects for clients facing similar copywriting challenges to you – read more

copywriter portfolio

As Featured in The Local Answer

Travel writing by the Gloucestershire travel copywriter who engages nearly 200k The Local Answer readers every month.

Local Answer Travel Writer & Fashion Writer

Automotive Copywriter

Writing about cars, car parts and the businesses that drive and fix them.

automotive copywriter for audi vw specialist centre website

Aerospace Copywriting

Benefit from my experience in aerospace and aviation copywriting.

Aerospace copywriter

Brochure Copywriter

I craft powerful brochure copywriting that supports your brand and your business.

Brochure copywriter

Harness the power of customer case studies

They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words.

Defence Industry Client Case Study Writer

The Uchi Horology Series

Copywriter for
The Uchi Horology Series

Copywriting for The Uchi Horology Series

Technical & Engineering Copywriter

Technical or Engineering copywriting? I can help.

Engineering copywriter

Watch Industry Copywriter

Get writing about watches off your to-do list? Click the image below...

Watch industry copywriter

Travel & Holiday Copywriter

Website copywriter for a top cycling holidays company...

Travel, Tourism & Holiday copywriter

Find me on LinkedIn

Al Hidden on LinkedIn