Copywriter reviews and testimonials

copywriter testimonials


Don't just take my word for it. Here's what my
clients (and their website visitors) say...


'The very best article on pilot's watches I ever read. Accurate, full of important information, clearly written by a true expert. My sincere congratulations to the author.'

L. V., Airbus A380 pilot (12500 hrs total flight time)

Unsolicited testimonial from WatchGecko website visitor

'I enlisted Al's expertise to help develop a website for my husband's Landscaping and Garden Design Business and I could not have been more impressed with the service I received from Al. I really felt he listened to what we wanted and this was truly reflected in the text he produced for us - it surpassed all our expectations. I could not recommend Al highly enough.'

Kathryn Curtis, Director – William Curtis Landscape and Garden Design

'The articles we tasked Al to write on welding the different metals (alum, cast iron, stainless steel) last year to capture that search market are now ranking really well! They’re paying off. Some are the Top Growing Pages from March compared to Feb...'

Justin Gyles, Digital Marketing Manager – SOZO Design, Cheltenham (website article writing for R-Tech Ltd)

'I’ve had the pleasure of working closely with Al for the past 5 years creating written word for product listings, about us pages as well as in depth articles covering the luxury watch world for the WatchGecko Online Magazine. Al has always worked to a brief and consistently delivered content that adds value to our business. With a vast experience of being a watch writer and knowledgable industry expert, Al is able to apply his analytical head and his library of information in an effective way.'

Tim Vaux, Luxury Watch Editor – Geckota Ltd, Gloucestershire, UK

'Yet again Al has demonstrated the difference between copy and copy where the words dance off the page and into the readers brain. He gets YOUR message across and that is worth just so much in this online World.'

Graham Baylis, Owner – Serendipity Online Marketing, Herefordshire

'Thank you Al it’s been a pleasure working with you really appreciate your help and support and will continue to do so in future many thanks.'

Joe Lancaster, Owner & Director – Joinery Solutions (SW) Ltd

'The website is up and running. Everyone has been impressed especially with the writing.'

Kevin Johnston, Director – Corinium Facilities Ltd

'[Regarding your article] in the July [2020] Local Answer I thought it was wonderful! The starting point gave me shivers, remembering that day and then the fallout. My sister was in Brooklyn and watched the flames from across the river, whilst phoning me and my mother to say they were OK. And my brother in law was grounded in Chicago and eventually hired a car and drove back to NY a few days later. And here we are, 19 years later with another cataclysmic event, partly affecting travel... But as you point out, we ARE still here. I just thought it was a great point to make.'

Jennifer G, Cheltenham – Local Answer reader

'Hi Al, I have just been through the pages. They are very good. Thank you.'

Matt Everard, Managing Director – Barrington Freight Ltd

'It’s a fantastic case study, very well written and you’ve completely captured the essence of our phone interview. I’m happy for you to forward to Andrew exactly as it is.'

Philippa Constable, Owner – We Mean Biz/Women Mean Biz

'A comment from a marketing guy who has looked at my website: “One thing I would say is that having looked at it in a little more detail, your website is extremely well written. I really like the way it’s phrased – a lot of the big firms out there could learn a lot from that copy.” Thought you’d appreciate it.'

Matt Wood, Quantity Surveyor & Estimator – Buildt

'Thanks for doing such a good case study for Photofile. It comes across really well and has the right level of detail and length too. As a reward, :-) we'd like you to do another one for us!'

Andrew Cope, Managing Director, Evergreen Computing

'Also, thank you for your work; it has been of the highest quality. You’ll have noticed I have given you no rewrites or edits; the little tweaks here and there were insignificant and quick and easy to do myself.'

Stephen Bent, Managing Director, Oro Tours Ltd

'We had been looking for a copywriter for a while when we were introduced to Al by a mutual friend. Since 2015, Al has taken our website's content to a new level. Any online retailer knows that accurate, concise and search engine optimised content are essential and Al's commitment to this has been second to none. In short, I would happily recommend him to anyone in need of carefully crafted words for their business.'

Jonathan Quinn, Founder & Managing Director, Geckota Ltd

'Thanks Al, great work completed on the copy of our site.'

Tim Evans, Director, Lean 4 Learning Ltd

'I just wanted to say a big thank you for all your efforts in helping to produce the Blueprint brochure over the past few months. I picked up the brochures on Friday and they look absolutely brilliant.  Great design, great images and great copy... .'

Simon Kirkbride, Managing Director, Blueprint Project Solutions Ltd

MG Executive Travel Twitter endorsement 2016

Mike Gibson, MG Executive Travel

'...I can say I really liked the article – it’s engaging, informative, well-written, jovial and relevant. I think it renders Gemini’s style and personality beautifully.'

Elena Jiménez A., Project Manager, Gemini Translation Services

'Its too soon to evaluate the effect of the recent exercise, but we are seeing an improvement in the number and quality of web enquiries – this is a result of the rewrites and optimisation from last year.'

John Haber-Smith, Director, John Ansell & Partners Ltd

'Many thanks for all your hard work, the results were really excellent.'

Marilyn Kershaw, Director, Quantuvis Consulting Ltd

'Pure genius as always, thank you very much indeed.'

Darin Tudor, Managing Director, Paradise Partnership Ltd

'Many thanks for all your hard work it looks great. Mary and I would really have struggled to write this work.'

Helen Galpin, The British School of Meditation

'Just a quick note to say thank you for recommending the input of Al Hidden during the copywriting for our website that MA design are currently creating for us. When the copywriting element of the website was required, initially we thought this would be something we could carry out in house, although you had suggested that it was possible to use Al Hidden’s services and that he was very good. However when we came to complete this work we soon realised that we would need help!, as this is not an easy task to complete in a professional manner. We also had reservations as to whether Al could capture all the information he would require in our two hour meeting, and therefore we would have to have a series of meetings, which would take up valuable time. As soon as we were in contact with Al and made the arrangements to meet and discuss our requirements the whole process from initial meeting to receiving the ‘finished’ article was smooth, worry free and refreshingly Al delivered against every target date that we set. This allowed us to concentrate on our busy workloads. We would have no hesitation in recommending without reservation Al Hidden’s services to any of MA Designs existing or future clients.'

Jason Brill, Health & Safety Manager, Arden Construction Ltd

'I don't know what to say ... because these are fab and are exactly what I had in mind. I have sat down with pen and paper over many months writing things down and thought I was doing okay – until I saw your work!! Thank you so much. I will certainly be using your services again.'

Margaret Desir LL.B (Hons), Managing Director, Areda Consulting Ltd

'Just wanted to say "thanks" for the "spot on" words which form our new rebrand & website.'

Sarah Fenwick, Managing Director, Energist UK, Cirencester, Gloucestershire

'Thanks ever so much Al. The client is really happy with it too.'

Vicki Rowntree, Account Director, Whistle & Taylor Creative Ltd, Cheltenham, Gloucestershire

'Al wrote two case studies of our coaching and training work, which involved interviewing clients on the phone. I was worried how my clients would react to such an interview, however they found Al easy to talk to and he was able to elicit from them the real benefits to them (which is critical to creating a good case study). The resulting copy was awesome: Al has an excellent writing style, he balanced background and facts about the work with client quotes and benefits, and he included honestly things that had not gone as expected. I'm delighted to recommend Al and look forward to using his services again!'

Richard Hovey, Managing Director, True North, Chippenham, Wiltshire (this testimonial originally appeared on LinkedIn)

'Now I see why you do what you do and why I should stick to selling furniture, not writing about it!'

Nigel Eldridge, Managing Director, Severn Furnishing Ltd, Cheltenham

'Al Hidden is a brilliant copywriter, we have used his services several times and always received excellent service with stunning quality. Al is always very helpful and provides us with numerous useful tips and advice. We can strongly recommend him to anyone who needs a reliable copywriter.'

Tymek Skroban-Korzeniecki, Director, Emano Ltd, Gloucestershire

'Thanks for all the great work will be in touch about my flyer in due course.'

Guy Bassett, Managing Director, Over-see Project Management Ltd, Cheltenham

'Thanks for all your work, its brilliant. I will be in touch in the future to discuss the further developments I have planned.'

Dan Eastwood, Proprietor, Euphoria Mobile Disco, Northleach, Gloucestershire

'Many thanks for a great job on Trackwise.'

Tony Hodder, Owner, Hodder Online, Cheltenham, Gloucestershire

'These case studies are awesome. You write well (which I knew from your previous work), and have woven in client quotes brilliantly.'

Richard Hovey, Director, Finding True North, Corsham, Wiltshire

'Gemini Translation Services hired the copywriting skills of Al Hidden to assist them in the re-launch of their web site and SEO programme. Al�s approach was refreshingly different, he took time to understand the business, the markets we operate in, what we were trying to achieve and the direction we wanted to take the business. He then worked with the keyword summaries to produce copy which fitted into the profile of the site whilst capturing the purpose of the SEO development plan. Working with Al has been a pleasure and I would recommend that you give this guy a try.'

Darren Elliott, Managing Director, Gemini Translation Services, Bristol

'Thanks for these [SEO articles] and they are very good indeed.'

Graham Baylis, MD, Serendipity Online Marketing Ltd, Herefordshire

'Al is an exceptional copywriter. He was able to enhance our web content and capture the style of our brand effectively. I've worked with Al on a few projects now and he's the only copywriter I recommend. Any design project would benefit from Al's writing skills!'

Michael Langley, Proprietor, Uchi Clothing Company, Bristol

'Really pleased with the result thanks for the quick turnarounds etc.'

Dave Handley, Account Director, Mosaique Design, Tewkesbury

'There is only one word to describe this: excellent. Job done!'

Bill Duncan, Director, Secure Virtual Office, Cheltenham

'Thanks again for all your hard work and the great value you give us Al. It's made a big difference having you working on our web copy. As I said before Christmas, we've had a lot of people say good things about the Willison Construction site and it's doing well in Google. You've created some great content and it's always a pleasure working with you. Looking forward to doing more in the future. Steve.'

Steve Willison, Willison Construction, Cheltenham

'We've worked with Al on several client websites over the last 18 months. Based on this, and the delighted reaction of our clients to his writing, we even asked him to create the content for our own new site. Al's fast, creative, good to work with, and has a knack with SEO copy (whether working with our SEO consultant or from a loose keyword brief). I'm torn between telling the world how pleased we are with his work and keeping it a secret in case he gets even busier and isn't available when we need him again...'

Benjamin Ayres, Director, CutPasteCreate, Cheltenham (review on

'Al Hidden's services have really made a huge difference to the Directory in bringing alive its services offered to the Industry for our exclusive partners. He writes passionately about the services and has also written profiles for and on behalf of our clients for us. That coupled with the assistance of Neil who manages our SEO site promotion proves for a highly successful team behind The Super Yachts Directory.'

Amanda Jenkins, The Super Yachts Directory

'I was a paid hack for some forty years, mostly in Fleet Street, and I can tell you, for what it is worth, that your editorial judgement is outstanding in terms of both writing style and make-up. Long may you continue to record Diana's work [in the NDAA newsletter] in this inventive and professional way. Many congratulations!'

Mr HVF Winstone, FRGS, Bideford, Devon

'Thank you Al, for your SEO words and content.'

Steven Longstaff, Leisure Happy, Somerset

'I was just browsing and got to the freelance alliance website. Of all the copy writers on there, you were the only one that caught my eye. If copy writing is all about writing words that sell, why can't any of these people that call themselves copy writers even make up an ad that 'sells' their services. All they say is: hello I am so and so and I am a copy writer (?) So what? Yours was different, congratulations.'

Hilde Goorts, Stroud, Gloucestershire

'Many thanks for your commitment and professionalism in the delivery and production of the [Airbus] guides.'

Phil Kennedy, Airbus Project Manager, Lionbridge (UK) Ltd

'Al was an absolute joy to work with. Total commitment to the project and professional integrity ensured that we had the utmost confidence when he met (on several occasions) with our client, Emma, at the Willoughby House Hotel. The stories delivered across the site were superb and were perfectly crafted to ensure that Google (et al) will rate the pages of the site in a very positive manner, which is very important to both us, and our client. Would recommend without hesitation.'

Jason Ayers, Director, MA Design Solutions Ltd, Cheltenham, Gloucestershire

'Applied Principles Ltd are extremely pleased to have worked with Al on an important business document. We greatly valued his professional input and attitude and look forward to working with him again in the future.'

Wendy Dixey, Office Manager, Applied Principles Ltd, Evesham, Worcestershire

'Hi Al, Neil and I just wanted to let you know how much we enjoyed working with you over the past few months. Your time, patience and understating in creating a word easy presentation on what we are about as a company was greatly needed and appreciated. We look forward to working with you again and we would not hesitate to recommend your services to other professionals.'

Laura Carey, Personal Assistant to Principal, Neil Gayler & Co, Cheltenham, Gloucestershire

'I found Al on the internet and what a find, he has a rare ability to quickly understand your business and transform it into words of understanding. He is flexible and a joy to work with. Just look at our web site at

Robert Roberts, Managing Director, Glosfume Limited, Gloucestershire

'I've been on Öckerö for 14 days and I would like to send you some photographs. We took your article [Five days on Öckerö ] with us and I enjoyed it very much. I read it 3 times, once at home, the second time when we had just arrived and the third time on the way home. We loved the islands!! Hej, hej, Ariane.'

Ariane de Roos, Rotterdam, Netherlands

'Al is a creative person with copy. He can make a difference to your brief that can be felt when you read the finished result. And he cares about his work to the extent that he delivers a consistent standard. When you take the time time to give him an outline, he can deliver what you or your clients are looking for without wasting valuable time on rewrites or rejections. Thank you, Al, for putting the flair into our work.'

Neil Tufano, Owner, Great Position, Gloucester

'The North Devon Animal Ambulance was set up in 2003 and registered in 2004. After a financial struggle for the first two years, with support from local businesses and members of the public, our Charity at last began to make some headway in our aim to improve animal welfare and help the community care for their pets.

In 2007 the North Devon Gazette launched an appeal for help with the setting up of a new website for the NDAA and if possible for its maintenance by a person with copywriting experience.

We had an immediate response from Al Hidden to assist the Charity offering his services free of charge. We gave him a mass of muddled paperwork with some photographs that he then transformed into a wonderful editorial, intuitively knowing how to tap into the emotions of the public, where to be realistic and how to appeal to people's kind nature to respond with donations.

The website was completed at the end of 2007 and thanks to Al's journalistic ability has resulted in a professional site with a human touch that is visited by many people and this in return has helped our Charity go from strength to strength and become well-known and well respected throughout the south-west.

We regularly send items about re-homing and details of rescues to Al that in return are transformed into happy, funny, sad and inspiring stories.'

Diana Lewis, Founder Member & Ambulance Driver, The North Devon Animal Ambulance

'Having worked with Al Hidden before, we were eager to secure his services again when developing our new Inward Investment site. We wished to portray the professionalism of service that we offer local businesses and New Investors, but also the personal element. From the first meeting where we discussed what our needs were and the task, Al fully understood our requirements. This was important due to the short deadline in getting the copy to the website developers so not to miss the launch deadline. The content that we were given was superb, it highlighted the personal approach of our service but included all the key information required. Much of the information collected was done so by Al from documents advised by us, allowing us to carry on with our day to day job roles. Al carried out several reviews of the information gathering our opinions at key intervals. Al Hidden's service did not just stop at the copy writing, he offered feedback on the site, and once the content was "live" again offered further input, where alternative wording might be suitable or advised. I cannot fault any area of Al's work, due to his professionalism, communication and first class quality of his work. We look forward to working with Al again in the future.'

Adam Worley, Inward Investment Assistant, Gloucestershire First, Gloucestershire

'The work you did was really great. As usual. '

Rob Arthur, Managing Director, Argus Landfill Limited, Stroud, Gloucestershire

'Just want to say thank you for your passionate work of art and proofreading of my book and press releases, your precious time, energy, patience and thoughtfulness in creating what I would call a work of art (a master piece). I can tell you that, so far, everyone we have sent the press release to has expressed great interest and enthusiasm. Your effort will help to whip up a storm over time, slowly but surely. '

Victor Richards, V Jay Theatre Productions, Leicester, UK

'Dear Al, I write to thank you for the amazing work you produced on my behalf. From not knowing what was required or how to produce it, under your guidance and expertise the website came together in the most professional and straightforward manner imaginable. We look forward to working with you on a continuing basis for all our future copywriting requirements.'

David Mathewson, Principal, St James' Dental, Gloucestershire, UK

'Al is good and does a good job for us.'

Paul Carter, Managing Director, Mosaique Design Consultants & New Media, Gloucestershire, UK



I guess this should go on the Testimonials page. What a wonderful surprise it was when, along with other people who have helped the North Devon Animal Ambulance in 2007, the charity was kind enough to present me with a certificate of excellence for my website and PR copywriting work at their recent Annual General Meeting. Thank you.

The North Devon Animal Ambulance, 2007 AGM

'That looks good, I am happy to sign [the edited and re-written website copy] off and for Andrew to update the Delta site. Thanks again for a super job.'

Julian Roe, Managing Director, Delta Security Limited, Gloucestershire, UK

'Dear Al, it has been a real pleasure working with you on the text for my website. You came up with so many good ideas which I would not have come up with myself, enhancing never detracting from the message I wanted to convey. You have treated me as a partner, rather than a project and I look forward to working with you again in the future. Many thanks.' "

Barry Jackson B.Sc. Human Development Consultant, Gloucestershire, UK

'Al Hidden is a word-smith, and a very good one at that. I have worked with Al on a number of projects, and each time he is so diligent and hard-working that everyone else on the team has to catch up! I recommend Al Hidden to any business in need of a professional copywriter.'

Andrew Cope, Managing Director, Evergreen Computing Limited, Gloucestershire, UK

'After one brief meeting Al understands all our needs and is only a quick phone call away for new ideas, very quick, efficient and always comes up with first class goods, what a pleasure to deal with him.'

Geoff Pass, General Manager, Safety Testing Limited, Gloucestershire, UK

'Al's time with us coincided with an increased amount of marketing and technical copywriting that was particularly well-suited to his abilities. For six years, he made an important contribution to our work, both in-house and for clients. In particular, it says a lot about his writing and personality that, after working on-site for Airbus UK, Al was repeatedly asked back for other projects. Other clients, including Hyder plc, Hydro International and Tongue Tied also asked specifically for Al on follow-up work. We were sorry to say goodbye when he left to broaden his PR writing experience in 2004. We enjoyed working with Al and, based on his work for us, I have no hesitation in recommending his copywriting ability.'

Andy Keefe, Managing Director, Piper Group plc, a BAE Systems company, South Gloucestershire, UK

'I collaborated with Al on several comprehensive product manuals while he was working with Piper Group plc in Bristol. In each case Al combined Hydro's draft material, and new content based on our discussions, into clear, engaging documents that formed an essential part of our support for Hydro-International's new overseas licensees. Inevitably, deadlines and budget compliance were critical as we worked to complete the projects for submission. I was impressed by Al's understanding of our technology as well as the creativity and enthusiasm he brought to the writing. In each case the finished documents were well-written and consistent in style and our licensees were delighted. Al's work undoubtedly made an important contribution to our support programme. I would happily work with him again in the future if a suitable opportunity came up.'

Professor Bob Andoh, Director of Innovation, Hydro International plc

'I really enjoyed working with Al on the Freedom Golf Tours brochure. He was quick, reliable and creative, met our production deadlines and kept to the budget. There's no doubt that Al's copy made an important contribution to the effectiveness of the brochure. I look forward to working with him again in the future.'

Christopher Newcombe, Proprietor, Zushi Technical Illustration

'As his line manager, I worked closely with Al during his time with MRA. He's a versatile and passionate copywriter with a useful background in marketing and writing. We were impressed by his portfolio and writing style before he joined us, then worked fast and creatively on projects ranging from PR 'shorts' and features to newsletter copy and aspirational website content for a very demanding luxury builder. Our clients loved the work he did for them. I'd trust Al to write for me anytime.'

Fiona Lund, Director, Michael Rigby Associates (MRA), Gloucestershire, UK

'Al has done several copywriting and editing jobs for Tongue-Tied, both alone and working with Piper Group's in-house graphic designer. Always helpful and proactive, we can trust him to keep to the allocated budgets and he always delivered well-written creative copy on time. You can't ask for more than that. Get him writing for you!'

Karen Owens, Business Manager, Tongue Tied Ltd, Bristol

'Al got us some wonderful coverage when we secured our ISO 9002 quality assurance certification, including ghost writing a piece that appeared in Business South West and then drafting a feature article on the company for Boxboard Containers International. It says something about his work that this leading US-based industry periodical used Al's copy with only the slightest of localisation alterations. As managing director of an SME, competing with much larger international sheet converters, the impact of the piece gave me great satisfaction and certainly helped S H Fiske punch 'above its weight' in the local marketplace.'

Richard Jarratt, Managing Director, S H Fiske Ltd, South Gloucestershire, UK

'We have used Al's services since the beginning of 2006 and have been greatly impressed by the standard of his work. His fresh outlook has allowed our projects to develop as well as bring a consistent approach to their delivery. He provides the complete friendly, polite but firm customer attention that is required from our clients. We always enjoy his time in our offices, and look forward to continue our work with him.'

Adrian Jevans, Gloucestershire Food Vision – Policy Development, Gloucestershire, UK

'Great job, I like it all. It really reads like you are taking the reader on a journey. You are a genius man! It has also given me a better intuitive feel for what the brochure graphics should look like and the image it should reflect.'

Christopher Anderson, Marketing Manager, Michael Brady Limited

'...[Al] managed to capture exactly the flavour of what was needed. His ability to write a clear analogy (sic, with the egg) has provoked great interest in what we are trying to do. The paragraph on working with TPRE was most important to us as it holds the key to several of the 'make the difference' enablers.

'[Al] greeted our request for him to cover our team mobilisation with enthusiasm and vigour. His copy was produced within hours of the event, and, again he captured the key points succinctly.

'Should further journalistic opportunities arise in this team, we would be most pleased to offer them to [Al]...'

Extract from a memorandum kindly sent to me by Mr Peter Maggs, Airbus UK A340-500/600 Operator Deliverables Team (ODT).

'Thank you very much for sending me a copy of your project report. It looks to be a thoroughly sound and useful piece of work. On behalf of the helicopter industry I am very grateful to you.'

[A note about the project, written as part of my City & Guilds studies in technical Authoring and technical Communication, appeared in the January/February 1998 issue of The Rotorhead, the newsletter of the British Helicopter Advisory Board.]

J P W Friedberger, Chief Executive, The British Helicopter Advisory Board (BHAB), 1998

Al Hidden Copywriter – writing for your business.

Professional Body

Member of the Professional Copywriters' Network

Long-form article writing: the iconic VW Beetle

Al Hidden automotive copywriter article about VW Beetle and German watches

What clients say

'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say

Copywriting testimonials for The Gloucestershire Copywriter


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copywriter portfolio

As Featured in The Local Answer

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Aerospace Copywriting

Benefit from my experience in aerospace and aviation copywriting.

Aerospace copywriter

Brochure Copywriter

I craft powerful brochure copywriting that supports your brand and your business.

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Harness the power of customer case studies

They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words.

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Technical & Engineering Copywriter

Technical or Engineering copywriting? I can help.

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Watch Industry Copywriter

Get writing about watches off your to-do list? Click the image below...

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