Seeking copywriters in Cheltenham?

As one of the more experienced Cheltenham copy writers, I'm based close Cheltenham businesses – and only a short drive away if you're elsewhere in Gloucestershire. If you're further afield, the M4, M5 and M50 make it easy to visit you. Because of this, I can deliver traditional face-to-face service without charging a fortune.

(By the way, this isn't another regional copywriting-services page for a writer in Devon, East Anglia, or London – you know the ones, where the copy's the same for dozens of cities and counties and only the place names are different.)

I live and work in Cheltenham and most of my clients are in Gloucestershire or nearby counties. Because of this,  I can offer a personalised service and face-to-face contact from first enquiry to final full stop. And I never employ anyone else to do your copywriting.

I write when you haven't the time, specialist skills or inclination to do so. Do you want to get vital copywriting off your to-do list. If you're near (or not so near) to Cheltenham Spa we should talk...

CALL 01242 520 573 or email me

More on copywriters in Cheltenham

If you've got a bit more time, read on and discover more about my commitment to copywriting, content writing, marketing and design in Cheltenham and Gloucestershire. Here in the Cotswolds’ creative heart, perfectly located for agencies, web companies and copy users like you, my services include these:

Copywriters in Cheltenham@ montage of work

  •     Website copywriting
  •     Brochure copy
  •     Technical copy
  •     PR writing
  •     Client case studies
  •     Product descriptions

Recognise any of these challenges?

  • Copywriting when needed; no overhead when they're not.
  • Fresh input required – this Cheltenham copywriter can help.
  • The right words elude you.
  • Someone who crafts words every day would be handy.
  • You’re way over your target word count – editor/rewriter needed…
  • Writers block. Approaching deadline. Aargh!
  • Other business tasks or a day at the races appeal more than copywriting.
  • Your design is stunning but the words aren’t so hot…
  • You can write copy – but you haven't time.
  • Your in-house writer just left...

I love copywriting challenges Please call 01242 520 573 or email me. Cheltenham-based chauffeur-butler, David Keffler, of Azure Chauffeur Driven Luxury Cars did:

Cheltenham copywrter: website homepage for Azure CDLC

From the very start of the process Al listened to my requirements and included them in the finished result. The copy he produced was streets ahead of anything I could have done. Al's approach was professional throughout.

Part of Cheltenham's long creative heritage

My adopted home town boasts a rich history of creativity by Cheltonians such as Gustav Holst, the late Brian Jones and novelist Phyllis Bentley (a Cheltenham Ladies’ College alumnus). Now the town's the perfect base for me to service clients along the M4 and M5, in the Welsh borders and elsewhere.

Copywriters in cheltenham: view of Cheltenham from Whistley Hill  

Copywriting clients in and near Cheltenham

As a freelance copywriter in Cheltenham, I deliver engaging copy for sensible fees while you get on with what you do best for your organisation. As well as writing for clients in the GL3, GL50, GL51, GL52 and GL53 postcode areas, I write for organisations elsewhere in Gloucestershire and the UK. Here are some of them:

  • Pertemps Driver Services, Cheltenham
  • Curley Burrows, Leckhampton
  • MA Design Solutions, Cheltenham Film Studios
  • Montpellier PR, Cheltenham
  • Gloucestershire Enterprise Ltd
  • PSU Technology Group, Tewkesbury Road, Cheltenham
  • The Willoughby House Hotel, Suffolk Square, Cheltenham
  • Glosfume (Winchcombe, but it has a Cheltenham postcode)
  • Prestbury Marketing & Consulting, Cheltenham
  • Whistle & Taylor Creative, central Cheltenham
  • Severn Furnishing, Tivoli
  • Neil Gayler & Co.,Cheltenham
  • Acorn Landscapes
  • Secure Virtual Office, Charlton Kings
  • Glosfume, Winchcombe
  • Azure Chauffeur Driven Luxury Cars, Charlton Kings

The common denominator? Engaging copy and personal service. As Samantha Earle of Pertemps Driver Services, based near Cheltenham, said:

SEO copywriters in Cheltenham: website for Pertemps Driver Services

I worked with Al last year, who helped me to copywrite for the launch of the very first driver training website for Pertemps. I found Al to be very professional, taking on-board our vision/ethos for the website, and delievering an outstanding result. Look forwarding to working with you again in the future.

More copywriting for your budget

If you’re based beyond Gloucestershire and the Cotswolds, here’s another reason we should talk. Because regionally based local freelance copywriters like generally have lower overheads than London writers, your budget goes further than in the capital. And with Cheltenham's tradition of creativity, you benefit from the same skills and experience that you’d find in town – without that long motorway drive or pre-dawn rush for the train.

As Gary Windas, MD of Yorkshire-based Hawksland Associates said:

Copywriting services in Cheltenham: brochure writing for Hawksland Associates

After 'Googling' in search of a copywriter, every time I put a search string together - Al Hidden came at the top of each search. An indicator that he certainly knows how to hit the sweet-spot in SEO rankings. Upon engagement, Al immediately immersed himself into 'our business world' and went beyond the brief in going out of his way to meet our graphic designers to perform a coordinated joint effort to support our new marketing campaign. Al created a 'tone of voice' and narrative which was previously missing in our market message. Our fresh look and communication allows us to differentiate ourselves from our competition and consequently helped us to win new business. We will definitely use Al Hidden again for future projects.

Why choose a Cheltenham copywriter?

If you're based in or near Cheltenham, here are some advantages of hiring me for your copywriting services:

  • Cost-effective face-to-face meetings
  • Fast response to enquiries
  • Proven history of delivering high-quality copy
  • Useful contacts with other local creative businesses

I occasionally work on remote copywriting projects. But I've found that some face-to-face interaction is usually helpful. For all their strengths, tools such as video-conferencing and Skype have their limitations... Especially so when you must give a brief, exchange ideas and discuss source material.

Copywriters in Cheltenham: within walking distance of Imperial Square


Tailored copywriting services

On the subject of source material, I tailor my copywriting services to whatever's most convenient for you (and available):

  • Your developed concepts
  • Rough notes
  • Copywriting from scratch (based on interviews and research)
  • Repurpose existing copy
  • Combine different source copy into a document with a consistent writing style and tone of voice

In 2006, I started my Cheltenham-based freelance copywriting business and joined the ranks of the creatives that call Cheltenham home. Since then, many have entrusted copywriting to me. They love the convenience having a writer on-call when they don’t have the time, specialist skills or inclination to write. Someone in Cheltenham – not down the M4! Skype, email, and other technology has its place. But so does talking over a coffee.

What's more, because I work from my Cheltenham home with low overheads, I can price sensibly – usually with convenient fixed project-fees to help you budget. And I always deliver what I promise. As Paul Carter, Chairman at Mosaique Creative & Design, said about me:

Freelance Cheltenham copywriter: newsletter spread for Toyota GB No nonsense, gets the job done and always works with the timeline and budget. What more do you want?

More than ‘just a copywriter’

Before I set up as a freelance Cheltenham copywriter in 2006, I’d worked in thew following fields for over 25 years:

  • Technical selling
  • Market analysis
  • Marketing
  • Technical communication
  • Copywriting
  • Public relations

Few, if any, Gloucestershire copy writers offer such a varied background. Make no mistake, when we work together you get more than ‘just another copywriter’ As Cheltenham-based estate agency owner Oliver Bishop said on LinkedIn:

Copywriters Cheltenham: web copy for Eliott Oliver Sales & Letting
At my request Al reviewed my existing website copy which I was not completely happy with. I was given constructive and honest feedback to improve it but not completely overhaul it and Al took the time to come and meet me in person, discuss what I was after and actually see the business and the people himself. I was so impressed with the quality of his work and the time in which he delivered it in. I have had comments already from people on how much they like our Meet the Team page, check out his work for yourself at I can without hesitation highly recommend your work.

The experience behind my services

My copywriting services for Cheltenham draw on over 30 years' experience:

  • Technical sales
  • Market analysis
  • Marketing
  • Business development
  • Technical writing
  • Public relations
  • Copywriting (in-house, agency and freelance)

I believe this makes me one of the most experienced and versatile conventional and SEO copywriters in Cheltenham and Gloucestershire. Clients comment on the value this background brings in conjunction with my qualifications in subjects such as marketing and technical communication.

I've worked in industry, done business across the client/agency divide, and worked for the commercial and charity sectors. Not only are the lessons useful as I write your copy, but related skills add value to my writing:

  •     Research skills
  •     Editing and proofreading skills
  •     Development of promotional ideas

Let’s talk about your copy requirements

Whether you’re in Cheltenham, Gloucestershire or nearby counties, do you really have the time, specialist skills or inclination to do your own copywriting? If not, my skills, experience and creativity as one of the leading copywriters in Cheltenham can help create the engaging copy you need.

Al Hidden, Cheltenham copywriter Let's have a chat. Please call 01242 520 573 or email me

Professional Body

Member of the Professional Copywriters' Network

Long-form article writing: the iconic VW Beetle

Al Hidden automotive copywriter article about VW Beetle and German watches

What clients say

'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say

Copywriting testimonials for The Gloucestershire Copywriter


Projects for clients facing similar copywriting challenges to you – read more

copywriter portfolio

As Featured in The Local Answer

Travel writing by the Gloucestershire travel copywriter who engages nearly 200k The Local Answer readers every month.

Local Answer Travel Writer & Fashion Writer

Automotive Copywriter

Writing about cars, car parts and the businesses that drive and fix them.

automotive copywriter for audi vw specialist centre website

Aerospace Copywriting

Benefit from my experience in aerospace and aviation copywriting.

Aerospace copywriter

Brochure Copywriter

I craft powerful brochure copywriting that supports your brand and your business.

Brochure copywriter

Harness the power of customer case studies

They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words.

Defence Industry Client Case Study Writer

The Uchi Horology Series

Copywriter for
The Uchi Horology Series

Copywriting for The Uchi Horology Series

Technical & Engineering Copywriter

Technical or Engineering copywriting? I can help.

Engineering copywriter

Watch Industry Copywriter

Get writing about watches off your to-do list? Click the image below...

Watch industry copywriter

Travel & Holiday Copywriter

Website copywriter for a top cycling holidays company...

Travel, Tourism & Holiday copywriter

Find me on LinkedIn

Al Hidden on LinkedIn