Something tells me you’re seeking copywriters in Shetland. And, by the way, that’s ‘Shetland’ or ‘The Shetland Isles’ – not ‘The Shetlands’ which doesn’t go down too well at 60 degrees north...
Of course there are copywriters in Shetland – and you probably know each other, where you live and even what you had for breakfast yesterday. That’s Shetland life for you. But sometimes, whether you’re in Lerwick or Hillswick, a fresh perspective – the external perspective you won’t necessarily get with a ZE postcode – adds value to your written content....
That's how I came to write for Uradale Organics' blog, and then for Mati Ventrillon Knitwear over on Fair Isle, as we crafted the website content that defines her new eponymous knitwear brand..
If you’re prepared to look south of Sumburgh Head for writing, you’ll still want someone with a feel for Shetland and Shetlanders. Several mainland-based copywriters have optimised cookie-cutter landing pages around ‘copywriter Shetland & Orkney’, ‘copywriter Lerwick, Shetland’ and so on (interestingly, the same pages that they use for other UK places – they could at least tailor a page to Shetland as I’ve done!).
These pages may appear high in Google’s results and I’m sure they’re written by capable wordsmiths, but do these copywriters really understand Shetland life and have empathy for the place? My guess is that they don’t. I might be wrong, but I wouldn’t be surprised if they’ve never visited Shetland, never seen the moon rise over Clift Sound and wouldn’t know a selkie from a dratsie if it stuck its head up in a voe. Heaven forbid, they might even think the ‘Shetland Bus’ is the Number 9 from Lerwick to Walls...
If you’re going to entrust copywriting to a writer from outside Shetland, surely it makes sense to choose someone who’s spent time there? Someone with family connections near Scalloway, who’s written for Shetland enterprises, and who can relate to the promotional needs of Shetland organisations. And all while bringing valuable writing skills and experience across technical, web/SEO, PR and marketing copy.
And yes, as an experienced professional copywriter, of course I’ll give you all the clarity, concision, creativity and targeted copywriting you and your audience deserve. It’s what I do.
I’m not a Shetland copywriter by birth or residence, but if you need a copywriter for Shetland, I could be perfect. Whether for persuasive tourism website copy or engaging case studies for a Shetland business, let’s get that vital copywriting off your to-do list.
For your free consultation, please contact me now.
Do you need to get writing about watches off your to-do list? Click the image below...
Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here
Projects for clients facing similar copywriting challenges to you – read more
Experienced copywriter seeks more engineering copywriting opportunities – read more
Experienced copywriter seeks more helicopter-related UK writing opportunities – read more
Lot's of new examples of my work as a case study copywriter – https://t.co/xw5MbeEMk4
Updated page about my work as copywriter for the watch market https://t.co/3BvsUh0UbX
My latest in-depth watch industry mega-article – What Is Water Resistance - Is My Watch Waterproof? via @Watch Gecko
Travel writring about the 24 Hours of Le Mans with The Local Answer – https://t.co/48GgaVzzAm
A-Plan got me the right insurance at the right price. Why not see if they can do the same for you? Click here to ge… https://t.co/VCEYkEfmxM
You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...
Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...