Seeking copywriters for Shetland?

Something tells me you’re seeking copywriters in Shetland. And, by the way, that’s ‘Shetland’ or ‘The Shetland Isles’ – not ‘The Shetlands’ which doesn’t go down too well at 60 degrees north...

Of course there are copywriters in Shetland – and you probably know each other, where you live and even what you had for breakfast yesterday. That’s Shetland life for you. But sometimes, whether you’re in Lerwick or Hillswick, a fresh perspective – the external perspective you won’t necessarily get with a ZE postcode – adds value to your written content....

That's how I came to write for Uradale Organics' blog, and then for Mati Ventrillon Knitwear over on Fair Isle, as we crafted the website content that defines her new eponymous knitwear brand..


Website copywriting for Mati Ventrillon Fair Isle Knitwear

How well does your ‘Shetland copywriter’ really know Shetland?

If you’re prepared to look south of Sumburgh Head for writing, you’ll still want someone with a feel for Shetland and Shetlanders. Several mainland-based copywriters have optimised cookie-cutter landing pages around ‘copywriter Shetland & Orkney’, ‘copywriter Lerwick, Shetland’ and so on (interestingly, the same pages that they use for other UK places – they could at least tailor a page to Shetland as I’ve done!).

copywriters shetland: shetland landscape.


These pages may appear high in Google’s results and I’m sure they’re written by capable wordsmiths, but do these copywriters really understand Shetland life and have empathy for the place? My guess is that they don’t. I might be wrong, but I wouldn’t be surprised if they’ve never visited Shetland, never seen the moon rise over Clift Sound and wouldn’t know a selkie from a dratsie if it stuck its head up in a voe. Heaven forbid, they might even think the ‘Shetland Bus’ is the Number 9 from Lerwick to Walls...


Copywriter for Uradale Organics blog, Scalloway, Shetland

Relating to Shetlanders

If you’re going to entrust copywriting to a writer from outside Shetland, surely it makes sense to choose someone who’s spent time there? Someone with family connections near Scalloway, who’s written for Shetland enterprises, and who can relate to the promotional needs of Shetland organisations. And all while bringing valuable writing skills and experience across technical, web/SEO, PR and marketing copy.

copywriters shetland: eshaness.

And yes, as an experienced professional copywriter, of course I’ll give you all the clarity, concision, creativity and targeted copywriting you and your audience deserve. It’s what I do.

A copywriter for Shetland

I’m not a Shetland copywriter by birth or residence, but if you need a copywriter for Shetland, I could be perfect. Whether for persuasive tourism website copy or engaging case studies for a Shetland business, let’s get that vital copywriting off your to-do list.

For your free consultation, please contact me now.

Proudly supporting Shetland logo.


Related pages:

Shetland marketing services (copywriting)
Website copywriter for Shetland
Writing customer case studies for Shetland businesses

Blog post writer for Shetland



Professional Body

Member of the Professional Copywriters' Network

What clients say

'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say


Projects for clients facing similar copywriting challenges to you – read more

copywriter portfolio

Watch Industry Copywriter

Get writing about watches off your to-do list? Click the image below...

Watch industry copywriter

Automotive Copywriter

Writing about cars, car parts and the businesses that mend and drive them.

automotive copywriter for audi vw specialist centre website

Engineering Copywriter

Engineering copywriting? Read more

Image of engineering copywriting samples

Aerospace Copywriting

Harness my experience in aerospace, aerospace tech pubs and aviation copywriting. Click the image...

Aerospace copywriter

Harness the power of customer case studies

They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here

Defence Industry Client Case Study Writer

Travel & Holiday Copywriter

Website copywriter for a top cycling holidays company...

Travel, Tourism & Holiday copywriter

A Copywriter's A to Z of the Baselworld Watch Show

Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...

Copywriter for Watch Companies - Baselworld A to Z

Uchi Horology Series

Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing


Bond, Switzerland and watches...

Long-form website article writing on James Bond 007, Switzerland and watches. What's not to like...


As Featured in Gloucestershire's The Local Answer

Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...

Local Answer Travel Writer & Fashion Writer

Style & Fashion Writer

Copywriting for businesses in the style, fashion and watch industries...

Gloucestershire Style & Fashion Writer

Logistics & Transport copywriter

On land and in the air, my copywriting skills help organisations like yours...

Copywriter for logistics and transport

Luxury Watch Writer

Writing digital and conventional copy for, and about, luxury watch brands...

Luxury watch writer

Executive chauffeurs

Need a copywriter who understands your industry? Click the image!

copywriter for chaffeur businesses

Get words working harder for your UK helicopter business

You're in the helicopter business and need copywriting? Read more

Travel Copywriter

My take on Öckerö, Sweden. Wanderlust, I'm coming...

Bikes are a great way to get around on Ockero

How Good is your Website Content?

You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...

Handout for How Good is your Website Content?


Visit Copywriters Gloucestershire: Writing Now