Cheltenham-based MA Design Solutions knows where its core strengths lie: web and design consultancy, web site design and development, creative services, search engine optimisation (SEO), training, and print services. MA Design also understand how support from a locally-based freelance copywriter complements their skills and experience and helps them add value for their clients...
Based on thorough competitive analysis, keyword reserch and page keyword sets, this site focused on the benefits and differentiators of this Gloucestershire accountancy business.
My first project for MA Design involved SEO website copy for Cheltenham's luxury Willoughby House Hotel & Apartments. The Willoughby had a great story to tell – and a powerful proposition for business and leisure travellers seeking Regency style in the Cotswolds. First, I thoroughly understood the client's business culture and the unique benefits that differentiate the Willoughby from other Cheltenham luxury hotels.
Next, I developed engaging copy and integrated identified keyword sets for simultaneous appeal to site visitors and search engines. Within a few weeks of the website launch, MA Design's website design and my copy were delivering enhanced Google search results. Not long afterwards (and with MA Design's blessing), the Willoughby House team asked me to write the copy for their new hard copy brochure...
Another assignment for MA Design found me amongst the warehouses and curtainside trailers of a leading Gloucestershire based haulier. Working with MA Design and their SEO consultant, I developed and wrote a suite of benefit-laden pages around identified page keyword sets. Again, a key part of the challenge was to create copy that would appeal to potential Hacklings clients as well as the search engines.
Another project for MA Design offered a complete contrast to the road transport world. This time, I worked on the website for a quaint, Painswick, Gloucestershire-based antiques and collectibles shop. Palletisation and Hazchem were replaced by Victorian ephemera, shabby chic treasures and vintage home wares 7#8211; what stayed the same was my attention to detail, skilled keyword placement and commitment to capturing the unique essence of this fascinating Cotswolds retailer.
MA Design even entrusted me with the SEO copy for
their own updated website
From hotel companies to marquee manufacturers, I make a difference for MA Design's clients and I can do the same for you too. Please contact me to discuss your website and SEO copywriting requirements.
Do you need to get writing about watches off your to-do list? Click the image below...
Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here
Projects for clients facing similar copywriting challenges to you – read more
Experienced copywriter seeks more engineering copywriting opportunities – read more
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Uchi Horology Series - Timepiece Art - Watch Industry Copywriting https://t.co/h5X2Fqu6dM
So pleased to see the new #watchgecko page about brand ambassador Michael Langley https://t.co/8zhNgTpeyp
Do you agree with last-minute zip-merging? My answer: Yes. What do you think? https://t.co/lVoSXSwF3t
You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...
Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...