Internet marketing copywriting
for Serendipity Online Marketing

Serendipity Online Marketing is an established search engine optimisation (SEO) and internet marketing firm in the UK. The Herefordshire-based team specialises in projects designed to engage search engines and help businesses make the most of their site optimisation. Since 2010, working on projects as their internet marketing copywriter, I’ve supported Serendipity with online articles for use in online link-building campaigns.

  • Quality copy for online marketing solutions
  • Sensible fees
  • Unobtrusive placement of identified keywords
  • Content that engages human readers and search engines alike
  • Responsive service due to my Cheltenham, Gloucestershire base
  • Ability to research and write content on a wide range of subjects


Online article about travel to Burma

Building inbound links for SEO – a key part of internet marketing

Search engines love to see relevant inbound links from high PageRank websites – including leading article submission sites. A key component of internet marketing is often the writing and submitting original articles, typically around 500 words long, to article submission sites. More recently, with Google's algorithm changes, the emphasis has shifted to longer articles built into company websites – always including information that is useful, relevbant and well-written for humans and search engines alike.

Online article for a packaging company


Search engine marketing articles are generally allowed to include author-determined links, with anchor text matching keywords/phrases on target website pages. Because of this, it’s a great way to link to homepages as well as a site’s lower-tier pages: in search engine marketing, this is called ‘deep linking’.

Writing for diverse business sectors

Internet marketing writing for Serendipity has already included work for businesses in fields as diverse as the following:

  • Travel
  • Packaging
  • Bespoke kitchen cabinets
  • Cutlery
  • Financial services
  • Lifting and material handling


Website article for Worlifts material handling site

’Very good indeed’

In each case, I delivered well-written content (no ‘quick and dirty’ copy-mill writing here – my words must reflect the quality of the brand) to agreed deadlines. And of course, each article skilfully integrates researched keywords with human-friendly writing.

Here’s what my client said when he received my first draft copy:

‘Thanks for these and they are very good indeed.’

Serendipity Online MArketing website screenshot

I can help your search engine marketing too

Do you need well-written SEO articles or other internet marketing content for your SEO/SEM project? Whether you are a website owner, a web design business or an online marketing solutions firm like Serendipity Online, I can help you.

For article writing that human readers and search engines will love, please call 01242 520 573 or email now





Professional Body

Member of the Professional Copywriters' Network

Long-form article writing: the iconic VW Beetle

Al Hidden automotive copywriter article about VW Beetle and German watches

What clients say

'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say

Copywriting testimonials for The Gloucestershire Copywriter


Projects for clients facing similar copywriting challenges to you – read more

copywriter portfolio

As Featured in The Local Answer

Travel writing by the Gloucestershire travel copywriter who engages nearly 200k The Local Answer readers every month.

Local Answer Travel Writer & Fashion Writer

Automotive Copywriter

Writing about cars, car parts and the businesses that drive and fix them.

automotive copywriter for audi vw specialist centre website

Aerospace Copywriting

Benefit from my experience in aerospace and aviation copywriting.

Aerospace copywriter

Brochure Copywriter

I craft powerful brochure copywriting that supports your brand and your business.

Brochure copywriter

Harness the power of customer case studies

They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words.

Defence Industry Client Case Study Writer

The Uchi Horology Series

Copywriter for
The Uchi Horology Series

Copywriting for The Uchi Horology Series

Technical & Engineering Copywriter

Technical or Engineering copywriting? I can help.

Engineering copywriter

Watch Industry Copywriter

Get writing about watches off your to-do list? Click the image below...

Watch industry copywriter

Travel & Holiday Copywriter

Website copywriter for a top cycling holidays company...

Travel, Tourism & Holiday copywriter

Find me on LinkedIn

Al Hidden on LinkedIn