Internet marketing copywriting
for Serendipity Online Marketing

Serendipity Online Marketing is an established search engine optimisation (SEO) and internet marketing firm in the UK. The Herefordshire-based team specialises in projects designed to engage search engines and help businesses make the most of their site optimisation. Since 2010, working on projects as their internet marketing copywriter, I’ve supported Serendipity with online articles for use in online link-building campaigns.

  • Quality copy for online marketing solutions
  • Sensible fees
  • Unobtrusive placement of identified keywords
  • Content that engages human readers and search engines alike
  • Responsive service due to my Cheltenham, Gloucestershire base
  • Ability to research and write content on a wide range of subjects


Online article about travel to Burma

Building inbound links for SEO – a key part of internet marketing

Search engines love to see relevant inbound links from high PageRank websites – including leading article submission sites. A key component of internet marketing is often the writing and submitting original articles, typically around 500 words long, to article submission sites. More recently, with Google's algorithm changes, the emphasis has shifted to longer articles built into company websites – always including information that is useful, relevbant and well-written for humans and search engines alike.

Online article for a packaging company


Search engine marketing articles are generally allowed to include author-determined links, with anchor text matching keywords/phrases on target website pages. Because of this, it’s a great way to link to homepages as well as a site’s lower-tier pages: in search engine marketing, this is called ‘deep linking’.

Writing for diverse business sectors

Internet marketing writing for Serendipity has already included work for businesses in fields as diverse as the following:

  • Travel
  • Packaging
  • Bespoke kitchen cabinets
  • Cutlery
  • Financial services
  • Lifting and material handling


Website article for Worlifts material handling site

’Very good indeed’

In each case, I delivered well-written content (no ‘quick and dirty’ copy-mill writing here – my words must reflect the quality of the brand) to agreed deadlines. And of course, each article skilfully integrates researched keywords with human-friendly writing.

Here’s what my client said when he received my first draft copy:

‘Thanks for these and they are very good indeed.’

Serendipity Online MArketing website screenshot

I can help your search engine marketing too

Do you need well-written SEO articles or other internet marketing content for your SEO/SEM project? Whether you are a website owner, a web design business or an online marketing solutions firm like Serendipity Online, I can help you.

For article writing that human readers and search engines will love, please call 01242 520 573 or email now





Professional Body

Member of the Professional Copywriters' Network

Watch Industry Copywriter

Do you need to get writing about watches off your to-do list? Click the image below...

Watch industry copywriter

Uchi Horology Series

Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing


Aerospace Copywriting

Harness my experience in aerospace, aerospace tech pubs and aviation copywriting. Click the image...

Aerospace copywriter

What clients say

'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say

Travel & Holiday Copywriter

Website copywriter for a top cycling holidays company...

Travel, Tourism & Holiday copywriter

A Copywriter's A to Z of the Baselworld Watch Show

Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...

Copywriter for Watch Companies - Baselworld A to Z

Harness the power of customer case studies

They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here

Defence Industry Client Case Study Writer

Style & Fashion Writer

Copywriting for businesses in the style, fashion and watch industries...

Gloucestershire Style & Fashion Writer


Projects for clients facing similar copywriting challenges to you – read more

copywriter portfolio

Automotive Copywriter

Writing about cars, car parts and the businesses that mend and drive them.

automotive copywriter for audi vw specialist centre website

Engineering Copywriter

Experienced copywriter seeks more engineering copywriting opportunities – read more

Image of engineering copywriting samples

Luxury Watch Writer

Writing digital and conventional copy for, and about, luxury watch brands...

Luxury watch writer

Executive chauffeurs

Need a copywriter who understands your industry? Click the image!

copywriter for chaffeur businesses

Get words working harder for your UK helicopter business

Experienced copywriter seeks more helicopter-related UK writing opportunities – read more

Travel Copywriter

Here's one I wrote earlier. My take on Öckerö, Sweden. Wanderlust, I'm coming...

Bikes are a great way to get around on Ockero

How Good is your Website Content?

You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...

Handout for How Good is your Website Content?

As Featured in Gloucestershire's The Local Answer

Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...

Local Answer Travel Writer & Fashion Writer


Visit Copywriters Gloucestershire: Writing Now