Your customer's words are always a stronger endorsement of your capability than yours. Maybe they're describing the fantastic holiday they enjoyed in your Lerwick self-catering apartment, or the service your transport business provided, or how they enjoyed your handcrafted Shetland jewellery...
Sometimes a simple testimonial is enough, but there's usually more value in creating something more elaborate. That's when a professionally researched and written customer or client case study (also known as a 'customer success story') comes into its own.
When I research and write your customer case study, your customer sings the praises of your business in their words:
Researching and writing customer or client case studies properly takes time and demands specialist skills. Because of this, though you recognise the value of case studies, it's easy to keep pushing case study writing to the bottom of your to-do list: that lovely apartment has to be cleaned or maintained; there's a big delivery to prepare for tonight's Northlink sailing to the mainland; or there's a new jewellery collection to be designed and crafted...
That's where a specialist case study writer comes into their own. Someone like me with a flair for interviewing customers in all kinds of industries before turning their story into a glowing tribute to your abilities.
As you can see from my main client case study page, I write case studies regularly, for large and small businesses. And, though I'm not a Shetlander, I have strong personal and and business connections with Shetland. These give me a unique perspective as an informed outsider when it comes to researching and writing client Customer case studies for Shetland businesses.
As the Shetland Storytelling Society would doubtless affirm, engaging stories lie at the heart of the Shetland identity. It's the same for you and your business, whether your story is about salmon farming or knitwear, tourism or engineering services for the oil industry.
What better way to tell it than to get one of your best customers to describe the benefits of doing business with you in their words – in a form that can be used on your website, in print, in emails or as handouts...
That's why we shoulld have a chat. And why you have everything to gain from a free initial consultation about my customer success story service for Shetland businesses.
Please contact me today on 01242 520 573 or email me (just as Fair Isle's Mati Ventrillon did when she needed help telling the story of her bespoke knitwear business).
Do you need to get writing about watches off your to-do list? Click the image below...
Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here
Projects for clients facing similar copywriting challenges to you – read more
Experienced copywriter seeks more engineering copywriting opportunities – read more
Experienced copywriter seeks more helicopter-related UK writing opportunities – read more
Lot's of new examples of my work as a case study copywriter – https://t.co/xw5MbeEMk4
Updated page about my work as copywriter for the watch market https://t.co/3BvsUh0UbX
My latest in-depth watch industry mega-article – What Is Water Resistance - Is My Watch Waterproof? via @Watch Gecko
Travel writring about the 24 Hours of Le Mans with The Local Answer – https://t.co/48GgaVzzAm
A-Plan got me the right insurance at the right price. Why not see if they can do the same for you? Click here to ge… https://t.co/VCEYkEfmxM
You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...
Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...