Your customer's words are always a stronger endorsement of your capability than yours. Maybe they're describing the fantastic holiday they enjoyed in your Lerwick self-catering apartment, or the service your transport business provided, or how they enjoyed your handcrafted Shetland jewellery...
Sometimes a simple testimonial is enough, but there's usually more value in creating something more elaborate. That's when a professionally researched and written customer or client case study (also known as a 'customer success story') comes into its own.
When I research and write your customer case study, your customer sings the praises of your business in their words:
Researching and writing customer or client case studies properly takes time and demands specialist skills. Because of this, though you recognise the value of case studies, it's easy to keep pushing case study writing to the bottom of your to-do list: that lovely apartment has to be cleaned or maintained; there's a big delivery to prepare for tonight's Northlink sailing to the mainland; or there's a new jewellery collection to be designed and crafted...
That's where a specialist case study writer comes into their own. Someone like me with a flair for interviewing customers in all kinds of industries before turning their story into a glowing tribute to your abilities.
As you can see from my main client case study page, I write case studies regularly, for large and small businesses. And, though I'm not a Shetlander, I have strong personal and and business connections with Shetland. These give me a unique perspective as an informed outsider when it comes to researching and writing client Customer case studies for Shetland businesses.
As the Shetland Storytelling Society would doubtless affirm, engaging stories lie at the heart of the Shetland identity. It's the same for you and your business, whether your story is about salmon farming or knitwear, tourism or engineering services for the oil industry.
What better way to tell it than to get one of your best customers to describe the benefits of doing business with you in their words – in a form that can be used on your website, in print, in emails or as handouts...
That's why we shoulld have a chat. And why you have everything to gain from a free initial consultation about my customer success story service for Shetland businesses.
Please contact me today on 01242 520 573 or email me (just as Fair Isle's Mati Ventrillon did when she needed help telling the story of her bespoke knitwear business).
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Projects for clients facing similar copywriting challenges to you – read more
Travel writing by the Gloucestershire travel copywriter who engages nearly 200k The Local Answer readers every month.
I craft powerful brochure copywriting that supports your brand and your business.
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words.
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