Editing websites using the skills of an experienced copy editor or copywriter can transform sites and increase their effectiveness. Website copyediting (also ‘copy editing’ or ‘copy-editing’) is one of several available editing activities. These include website proofreading, web copy-editing (with or without rewriting), substantive editing, developmental editing and technical editing.
Copy-editing concerns itself with correctness of grammar, punctuation, written style, basic word usage, consistency and similar ‘right or wrong’ factors. These are the ‘snipers in the bushes’ that, like gunshots that kill before the target hears them, distract site visitors from your website content, undermine your credibility and drive readers away before you know it’s happened.
The solution is simple: an objective review and copy-editing services from an experienced writer-editor can transform your website copy – or help you polish rough-draft content so it works harder for you.
When you commission web copy from scratch, an experienced writer should include copyediting (either working on hard copy or online editing) as part of the work. Experience shows that, for many existing websites, or sites where some draft writing has been done by the site owner, professional editing and judicious rewriting, can transform the site:
Editing websites can save clients money or help budgets go further. What’s more, because it doesn’t require new copy, editing websites is a good way for site owners or web designers to stretch writing budgets further.
When commissioning your website copyediting, try to hire a local copywriter with experience in editing websites, web/SEO copywriting and copy-editing. I call this service ‘copyediting PLUS’; it falls somewhere between copyediting, substantive editing and SEO writing.
NOTE: adding keywords while editing copy may help your site. However, please remember that on-page SEO must be supported by site-wide SEO and quality inbound links. These will be led by empirical research done by a reputable SEO/SEM expert (I can recommend some good ones). This research shows how people really search for you online and underpins the site architecture, page keyword sets, site navigation, and other aspects of your online marketing. Despite what many people believe (and I say this as an experienced SEO copywriter), simply adding keywords to your website during editing won’t necessarily transform your search performance.
Bearing this in mind, once you’ve researched page keyword sets, I can use my skill at editing websites to create engaging page content that communicates your message with the right tone of voice – and engages the search engines’ ‘bots’.
Would you like to save precious budget and polish your site’s written content with my cost-effective editing service? If so, please contact mefor a no-obligation chat about the benefits of editing websites.
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Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing
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