Why are you searching for an engineering copywriter? Maybe you don't enjoy writing or you recognise that it's not your core strength? Perhaps you simply haven't time to do the copywriting your engineering organisation needs? And what if you need more engineering writing, but can't afford to fund a full-time copywriting position – a staff writer?
I can help. I'm not an engineer but I've always been fascinated by engineering – in construction, welding, metal fabrication, civil engineering, aerospace, automotive engineering and other fields. I know enough, and I'm curious enough, to get my head around engineering topics, including yours.
Then I write engaging copy. And while I write (always me, I don't employ anyone else or subcontract your writing), you can get on with other tasks. We both do what we're best at. Imagine briefing me on that new brochure, press release or website copy, then letting me handle the research and writing. I'm more than just an engineering copywriter. I'm a copywriter who's worked in and around engineering for decades. It's an important difference.
Before becoming a freelance copywriter in 2006, I spent seven years as a technical writer and copywriter for a technical writing firm and with a technical PR agency in Gloucestershire. I specialise in work as a web/SEO writer, technical copywriter, marketing copywriter and client case study writer. As such, I regularly write for engineering firms who appreciate my blend of practical understanding and creativity.
Here's what Justin Gyles, digital marketing manager at SOZO Design, had to say about the website pages we collaborated on for R-Tech Welding Equipment Ltd:
'The articles we tasked Al to write on welding the different metals (alum, cast iron, stainless steel) last year to capture that search market are now ranking really well! They’re paying off. Some are the Top Growing Pages from March compared to Feb...'
A secret of engineering copywriting is getting inside the mind of prospective customers and other audiences. Then we shape your brand story and craft messaging to address their expectations in engaging, easily-understood ways. Clear writing, persuasiveness and a personal style are vital. So's the insight and practical experience that comes from working in and around industry. As I've done since the 1980s.
On websites, this doesn't just apply to sales pages, but to About Us and FAQs pages. Engineering companies (like many others) often forget that writing should be more about readers than about them. I take raw 'about us' information and craft it into customer-centred 'what this means for you' copy. Whether engineers or not, we all like discovering how something benefits us!
As an engineering copywriter my experience ranges across sectors as diverse as high-temperature gas filtration, electromagnetic coil technology, water purification, welding and aerospace. Even if I haven't already written about your product or service, being able to quickly understand other engineering fields means I can do the same for yours.
Over time, I've learned that many technical and engineering people don't particularly enjoy writing copy. What's more, and by their own admission, they often don't know about – or lack confidence with – effective copywriting techniques that engage humans and search engines.
I take your brief and immerse myself in your engineering product, brand or organisation. Then I turn this source material into engaging copy. It could be a website, a brochure or an engineering-related case study where your best customers sell your business in their words.
Here are some of the other writing services I provide to organisations like yours in engineering:
Since the late 1990s, I've written directly and indirectly for engineering-related businesses including these:
My professional writing services help get vital business copywriting off your to-do list and into your website or brochure. Remember that brochures, new web pages or customer case studies are useless while they're just ideas festering at the bottom of that list. They only work for you when someone like me writes them!
How will my interest in engineering and copywriting skills help you define and differentiate your (or a client's) engineering business?
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Projects for clients facing similar copywriting challenges to you – read more
Travel writing by the Gloucestershire travel copywriter who engages nearly 200k The Local Answer readers every month.
I craft powerful brochure copywriting that supports your brand and your business.
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My latest #travelwriting featuring talented #seascape and #landscape #artist #jillyhamilton #Gloucestershireartist… https://t.co/PBqdBAqmrO
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