Web & Brochure Copywriter for Anstee Coil Technology


Corporate content writer
for Anstee Coil Technology


Anstee Coil Technology is a successful global business that operates worldwide from sites in the UK, China and Mexico. Writing copy for the Gloucestershire-based company came through my long working relationship with  Design Fibre in Stroud, with whom I've worked on several copywriting projects.

Specialising in electromagnetic technology

Anstee Coil technology's speciality is electromagnetic coils, ranging from miniature ballast coils for lighting, to massive 3m diameter flowmeter coils. Key challenges of the writing I've done for them have included demonstrating their considerable specialist experience and global reach, the range of coil technology applications that they're involved with, and making their story interesting for prospective customers without disclosing proprietary information. Additionally, both the corporate brochure and website had to be translated and localised for overseas markets after design and copywriting, which made the avoidance of potentially confusing colloquialism undesirable.

Corporate brochure copywriter for Anstee Coil Technology

Brochure copywriting for Anstee Coil Technology

The brief for the company's eight-page A4 format brochure required a light, airy, image-led design. This was complemented by bite-sized blocks of text outlining carefully considered messages about Anstee's capabilities, team, strategic partners, customer focus and innovation since the business was founded in 1948.

The brochure represented a major step forward for the company. Previous 'brochures' had been little more than ad hoc data sheets, so my copywriting skills were exercised well. In addition to Design Fibre's skilled integration of the text and images, I used different copy devices to hold readers' interest and highlight key messages.

Different copy devices engage readers

These included the company's mission statement, senior management profiles and quotes (to demonstrate company philosophies and emphasise the personal approach of what is still a family business), and genuinely informative 'factoids'

web copywriter for anstee coil technology

Writing web copy for Anstee Coil Technology

The brochure design led readers through a logical progression and culminated in a clear call to action – and an invitation to visit the Anstee Coil Technology website. As for the brochure, the company's first-generation website was a very simple online presence, which was long overdue for updating. Again, this work fell to Design Fibre while I handled copywriting text for the new website. This involved much more than just adapting the brochure copy for the website...
website copywriting for anstee coil technology

'Did you know' factoids and blog post writing

The website copywriting included the following: detailed product pages for seven main product categories; more 'Did you know...' factoids; enhanced About Us information; a detailed tour of the Anstee Coil Technology factory in Gloucestershire with images and accompanying text demonstrating the business capabilities and differentiators in an interesting way; and a News blog populated with newly-written launch stories.

blog post writer for anstee coil technology

Imagine what I could write for you

That's a taster of the work I've done as a marketing copywriter for Anstee Coil Technology. Although the specific details and requirements of the assignment were unique, getting vital website and brochure copywriting off to do lists and out in the marketplace is what I do all day long – and have done as a freelance writer since 2006. 

I wrote while the Anstee Coil team got on with what they do best – building and growing a market-leading electromagnetic coil manufacturing business around the world.

Imagine how my brochure and web copywriting services could do the same for your industrial, engineering or technology business. I'm not an engineer, but as an experienced industrial copywriter I know how to translate matter-of-fact engineering stuff into engaging business differentiators and customer benefits.

Call me on 01242 520 573 for a chat or email me

Brochure and website content writer for Anstee Coil Technology






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