As an SME, you know you need high-quality copywriting from time to time, but you can't afford the overhead of a full-time employed staff writer. An independent freelance copywriter means you can have professional fixed-fee copywriting when needed, but without the overhead when it's not. We should have a chat...
If your business has a large requirement for copy, it's probably worth considering the appointment of an in-house staff writer. A suitably skilled and experienced writer will be able to tackle most of your online, marketing, brochure and email copywriting. They will always be on hand and immersed in your company culture and business.
On the other hand, if you only need copywriting support occasionally (or you periodically need to supplement your in-house writing resource for special projects, peaks in demand or deadlines), hiring the services of a skilled freelancer makes sense. It's the same if you can't afford the overhead of a full-time staff writer:
You will probably be surprised how well a regular freelancer can get to know about you and your business anyway. It's what we copywriters are good at – we regularly have to get up to speed quickly to understand the salient aspects of organisations and their business offers.
Once you've decided that a freelance copywriter would be useful, it's time to check out how they charge for their services. Some charge hourly fees or a day-rate (in 2015, anything up to £1400 a day for top London-based conceptual copywriters working as part of a traditional copywriter and art director team). When the clock's running, even the lowest professional hourly rates can soon add up to more than you had planned.
Others, including me, prefer to give clients the certainty of fixed project-based copywriting fees.
Project-fee pricing like this works perfectly for small jobs such as a single email-shot, or for larger assignments such as writing a 30-page website. And if you really want to know, your copywriter will usually be willing to share the copywriting hourly rate or day-rate they base their fixed fee on. I will!
It's really straightforward to get the services of a skilled freelance copywriter when you need them, but without the costly overhead when you don't.
You should try it sometime and see what a skilled freelance copywriter brings to your business – along with the reassurance of fixed project fees to help you budget effectively.
To arrange your no-obligation initial copywriting consultation, call 01242 520 573 or email me today
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