copywriter portfolio: al hidden copywriter

Copywriter portfolio

My copywriter portfolio: from aviation to automotive car parts; and watches to welding equipment, here are some of my copywriting portfolio examples since going freelance in 2006.

Website/SEO copywriter portfolio

With the importance of the web and search engine optimisation copywriting, the portfolio of a copywriter should include lots of online writing examples; here are a few:

Geckota Ltd

Watch writer for Geckota Ltd and WatchGecko

Joinery Solutions (SW) Ltd
R-Tech Welding Equipment
Barrington Freight Ltd
Aerospace Fasteners Ltd
Mosaique Creative Marketing

Bentley automotive copywriting for Mosaique Creative Marketing

William Curtis Landscape & Garden Design
JML Property Maintenance Ltd
Corinium Facilities Ltd
Sentinel Systems
3rd Edition (Bespoke kitchens)
Oro Cycling Tours

Travel copywriter for Oro Cycling Tours


AUDI VW Specialist Centre
Ted Todd Hardwood Floors
Blueprint Project Solutions
Elliot Oliver Sales & Lettings

Website, brochure and team profile copywriter for Elliot Oliver Property Sales & Letting

Firestarter Marketing Services
Azure Chauffeur Driven Luxury Cars
John Ansell & Partners
Anstee Coil Technology
MG Executive Travel
MA Design

Website copywriter for MG Executive Travel


Great Position!
Attwoolls Marquees (client: MA Design)
John Hackling Transport Ltd (with M A Design)
North Devon Animal Ambulance (NDAA)
Mati Ventrillon Fair Isle Knitwear

Web copywriter for Shetland-based Mati Ventrillon Knitwear

There's more! This UK copywriter writes for offline media too.

Case study copywriting

More than just 'problem, solution and benefit',
my case studies put your benefit proposition
into your client's own words...

copywriters gloucestershire: case studies for Secure Virtual Office

Virgin Holidays case study (265Kb)
Speech House Hotel case study (300Kb)
Case study for Teachers' Pensions (97 Kb)

Online PR copywriting

SM Seals Grand Coulee Dam PR (178 Kb)
IES continuing growth PR (198 Kb)
Export Packing PR (231 Kb)

Visit my case study copywriting page

Newsletter copywriting

Copywriting samples from my work with Mosaique Design, Piper Group plc (now part of BAE Systems), Tongue-Tied and the North Devon Animal Ambulance (NDAA).

Systems Engineering & Assessment Ltd (SEA)
Mosaique Design for Toyota GB
Piper Group plc – Pipeline newsletter
Mosaique Design – Toyota 'first!', various issues...
Tongue Tied Ltd / The Metropolitan Police – newsletter copywriting

Automotive newsletter writer for Mosaique Creative Marketing and Toyota GB

Brochure copywriting

As you can see, website copywriting is one of my specialities. But even in our digital age, there's still a place for the look, feel and impact of well written and professionally designed brochures. A skilled copywriter should be able to write engaging brochure copy – no wonder the best copywriter portfolios include examples of brochure writing. Here are some of mine:

Brochure copywriting for Scott Aerospace

Brochure copywriting for Scott Aerospace


And for Hawksland Associates

leaflet writing: Rheinmetall Technical Publications UK leaflet writing.


Tourism copywriting for Gleneagles Guesthouse and Tea Room
(client: Icicle Graphic Design)

Brochure copywriting for Ted Todd Hardwood Floors

Brochure copywriter for Ted Todd Hardwood Floors


Copywriting for a range of Karndean International flooring publications. (Client: Mosaique Design).


Karndean Vertical Market Brochure


B2B brochure copywriting for Bristol-based Strategycom
and their client W12 Conferences.

Brochure copywriter Gloucestershire: B2B brochure for conference and event management.


B2B brochure copywriting for Metalock Engineering UK

Engineering services brochure for Metalock Engineering UK.


Copywriting for an A4 trifold B2B brochure for Rheinmetall Technical Publications UK – click on image for PDF (135 Kb)


B2B brochure for Rheinmetall Technical Publications UK:


Brochure copy-editing for IES Ltd.

Gloucestershire content writers: IES brochure cover.


Technical brochure for Glosfume Ltd.

Copywriters Cheltenham: technical brochure copywriter for Glosfume Ltd.


Mosaique Design (client: Cooper Security)

Consumer brochure for Mosaique Design and Cooper Security.


Freedom Golf Tours – brochure copywriting

Freedom Golf Tours brochure.


Copywriting by sector

Looking back over the writing I've done since going freelance (and before), it's fascinating to see the range of sectors I've written for. From commercial flooring to aviation; from construction to health and beauty treatments they stand as a testament to the versatility and creativity that my clients value. Here's a by no means exhaustive selection:


Copywriter for the watch market
Automotive Copywriter

Travel & Tourism Copywriter
Aviation & Defence copywriter
Copywriter for the helicopter industry
Style & Fashion copywriter
Engineering copywriter

Web design copywriting
Copywriter for Chauffeuring & Security Driving
Copywriter for translation and localisation
Copywriter for building and construction
Logistics and road transport copywriter
Copywriter for garden design and landscaping

Copywriter for scrap metal and recycling
Charity copywriter
Copywriter for Consultancy & Professional Services




Professional Body

Member of the Professional Copywriters' Network

Long-form article writing: the iconic VW Beetle

Al Hidden automotive copywriter article about VW Beetle and German watches

What clients say

'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say

Copywriting testimonials for The Gloucestershire Copywriter


Projects for clients facing similar copywriting challenges to you – read more

copywriter portfolio

As Featured in The Local Answer

Travel writing by the Gloucestershire travel copywriter who engages nearly 200k The Local Answer readers every month.

Local Answer Travel Writer & Fashion Writer

Automotive Copywriter

Writing about cars, car parts and the businesses that drive and fix them.

automotive copywriter for audi vw specialist centre website

Aerospace Copywriting

Benefit from my experience in aerospace and aviation copywriting.

Aerospace copywriter

Brochure Copywriter

I craft powerful brochure copywriting that supports your brand and your business.

Brochure copywriter

Harness the power of customer case studies

They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words.

Defence Industry Client Case Study Writer

The Uchi Horology Series

Copywriter for
The Uchi Horology Series

Copywriting for The Uchi Horology Series

Technical & Engineering Copywriter

Technical or Engineering copywriting? I can help.

Engineering copywriter

Watch Industry Copywriter

Get writing about watches off your to-do list? Click the image below...

Watch industry copywriter

Travel & Holiday Copywriter

Website copywriter for a top cycling holidays company...

Travel, Tourism & Holiday copywriter

Find me on LinkedIn

Al Hidden on LinkedIn