With some 300 million members worldwide and 15 million in the UK, LinkedIn is the main professional networking site for most of us, especially if we operate in B2B marketing. As a 2014 Daily Telegraph article explained, '...it might seem pointless putting every single detail about your education and working history online at first – but handled the right way, even the tiniest piece of information can lead to surprising connections and opportunities.'
As ever, first impressions count when writing a LinkedIn profile. And that's where your picture and LinkedIn Summary are so important. Knowing how to write the Summary is a key part of how to write an effective LinkedIn profile. There's a knack to writing a great summary, but not everyone has the skills, the time or the inclination to do so. If that's you, I can help...
Below is the top of my LinkedIn profile, including the Summary. Notice the key characteristics of the summary, in particular how, though it's about me, it is written for the reader:
Notice how the summary is broken into a few short paragraphs, laid out to make it easy to read. And there's no waffle. I've also judiciously included identified SEO keywords and phrases to help people searching for someone like me. But I haven't overdone it and 'stuffed' the summary with keywords.
So there you go: a few important LinkedIn Summary tips and we've barely started.
Now here's an example of a LinkedIn profile summary that I recently worked on for a client. In the first 'before' copy, few of the above points have been included.
Now look at the 'after' version and see how to write a LinkedIn Summary that incorporates the aforementioned must-haves.
As well as being simply 'better written', the best LinkedIn Summaries work with the rest of the profile to ensure that people get the truest possible sense of who you are – important if they're going to connect with you. Remember that it's the Summary and Specialities sections that will really sell you.
As Sonja Jefferson and Sharon Tanton say in Valuable Content Marketing, 'Not filling these in is like going to a party and sitting in the corner not speaking to anyone.' I couldn't have put it better myself – bear this in mind throughout your LinkedIn profile writing.
Of course, even a good LinkedIn Summary isn't a substitute for thoroughly completing the other parts of your LinkedIn profile and getting plenty of recommendations from connections. It is, however, the first thing that most prospective connectors will read, so it needs to be engaging. And remember that if you omit your LinkedIn Summary, the first thing anyone will see is your experience – you'll miss a valuable opportunity to sell yourself.
If you can see the difference in the LinkedIn Profile Summary examples above and want help with your summary, please contact me.
Call me now on 01242 520 573 or email me
Do you need to get writing about watches off your to-do list? Click the image below...
Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing
Harness my experience in aerospace, aerospace tech pubs and aviation copywriting. Click the image...
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here
Projects for clients facing similar copywriting challenges to you – read more
Experienced copywriter seeks more engineering copywriting opportunities – read more
Experienced copywriter seeks more helicopter-related UK writing opportunities – read more
How to guarantee your next flight is on an A380 superjumbo https://t.co/0mBmt6GW1X via @@TelegraphTravel
To get watch lovers into the mood for Baselworld 2019 – my A to Z Review of Baselworld 2018 https://t.co/0UOuTmk2za
The Craziest Car Commercial Of The 1980s Involved Launching A Car Off An Aircraft Carrier And Strapping It To A Sub… https://t.co/dews1JSPnv
Lot's of new examples of my work as a case study copywriter – https://t.co/xw5MbeEMk4
Updated page about my work as copywriter for the watch market https://t.co/3BvsUh0UbX
You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...
Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...