Mark Zuckerberg gets me thinking
about content marketing books

I was catching up on a bit of BBC Radio 4 comedy  recently. The Now Show is another great piece of BBC radio satire that I usually listen to while driving up the M5 on a Friday evening. This was an episode that I'd missed, but as usual from Steve Punt and Hugh Dennis, it was hilarious – especially when they referenced Mark 'Facebook' Zuckerberg's recent blog confession by saying that Zuckerberg had 'discovered a new piece of analogue technology – books'.

Mark Zuckerberg on books

A bit of online investigation online revealed the original source of this story in a Facebook post dated 2 January 2015. What Mark actually said included the following:

I'm excited for my reading challenge. I've found reading books very intellectually fulfilling. Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today. I'm looking forward to shifting more of my media diet towards reading books.

Good for Mark. Digital communications are brilliant, even when they include digitised books on platforms such as Amazon's Kindle. But sometimes (quite often in fact) there's no substitute for reading a proper, conventional, book, like one of these...

books on content marketing

My current top content-marketing reads

Talk of books amid the current buzz about the importance of content marketing for building an audience and prospects prompted me to share what I've been reading about content strategy and content marketing recently. Of course, for many of us, the idea that content is king isn't anything new. As I pointed out in a recent article, the concept has been around since before Google. In fact, it was one Bill Gates who coined the term in a seminal essay in 1996.

I've taken a pride in writing useful, relevant content for as long as I've been writing for the web, but there's still plenty to learn. If nothing else, to see what the latest generation of web-content experts advocate. So here they are, in no particular order of preference, seven top picks from my copywriting library:

  • Lee Odden, Optimize
  • Kristina Halvorson & Melissa Rach, Content Strategy for the Web
  • Jay Baer, Youtility
  • Gerry McGovern & Rob Norton, Content Critical
  • Sonja Jefferson & Sharon Tanton, Valuable Content Marketing
  • Ann Handley & C.C. Chapman, Content Rules
  • Joe Pulizzi, Epic Content Marketing

With so much to read and so little time to do so, I take care to read only books that have been recommended by trusted contacts or that have consistently high ratings on Amazon, or other online review sites. I think you will find that any or all of the above will perfectly complement the mass of content marketing material that's available online.

The challenge of creating your unique content

Finally, when you've read and digested one or more of these books (none is a difficult read), you'll face the challenge of planning and creating your own original engaging content.

That's where I may be able to help you. Why? Because, although you may be up to planning your content strategy and publishing schedule, you may decide that you don't have the time or specialist writing skills required to create the content that humans and search engines crave. Even if you have the skills and experience, please consider whether content research and writing really makes the best use of your time and enables you to contribute to your organisation the best way. Again, I can help.

For advice or a quotation, please call 01242 520 573 or email me

Related content

Read Mark Zuckerberg's complete January 2015 Facebook post here

The Now Show on BBC Radio 4



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